How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me Right)
Imagine: How much better would our relationships be if we all took the time to figure out who we are (truly, at the heart of it all), who we want to be, and how we can best represent our true selves to the world with honesty, consistency, and integrity? What if, armed with this new [...]
April 29, 2013
SEO Newsletter April 2013: The Penguin & Panda Evasion Edition
The SEO Newsletter is hot off the virtual press! In April’s Penguin & Panda Evasion Edition, readers will get inside information on what to expect from the upcoming Penguin update, how to ensure your content meets Panda standards and how to maintain long-lasting customer relationships.
The SEO Newsletter also has the latest on Google Glass and information on the highly-anticipated SMX Advanced, where both Bruce and Virginia will be speaking, plus a roundup of all the tech, SEO and SMM news that was big in April.
Read more of SEO Newsletter April 2013: The Penguin & Panda Evasion Edition.
April 22, 2013
Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice
As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”
Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.
April 18, 2013
Can an Upgraded Account Help Optimize Your LinkedIn Profile?
Logged into LinkedIn lately? If you have, you might have noticed LinkedIn offers a free 30-day trial if you’d like to upgrade to a premium account. An upgraded account can be a good option for job seekers, who can use an upgraded account to be “featured applicants,” or recruiters, who can contact users outside their [...]
April 17, 2013
Should Brands Go Dark on Social Media After Disaster?
There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.
When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.
After Monday’s Boston Marathon bombing, one of the fashion blogs I follow tweeted this:
“Hearts go out to loved ones known and unknown in Boston. Moment of silence the rest of the day for victims of senseless violence everywhere.”
Read more of Should Brands Go Dark on Social Media After Disaster?
April 16, 2013
Following “First Terrorist Attacks of the Social Media Generation,” Twitter and Facebook Prove Invaluable
Yesterday’s terrorist attack in Boston occurred at 2:56 p.m., with back-to-back explosions as runners finished the Boston Marathon. Immediately, people took to Twitter, Facebook and Instagram to share news, pictures, thoughts and prayers. By 4 p.m., there were 38,000 tweets containing “Boston.” By 6 p.m., that figure rose to 62,468, and by 7 p.m., the total number of tweets regarding Boston was at 96,923. As of 5 p.m. today, there have been 411,636 tweets about Boston.
In the immediate aftermath of what ABC News called “the first terrorist attacks of the social media generation,” social media proved its worth as a source of information.
Many people were without cellphones, and those that did have them struggled to get service as heavy usage flooded the cellular networks. Here, Facebook and Twitter were valuable resources as runners and spectators on the scene were able to tweet their locations to the people they were trying to locate or to alert friends and family afar that of their status.
April 11, 2013
Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More
Whether you want to more closely examine your Twitter following, view multiple accounts, or get more characters for your Tweet, we recommend these five always-helpful Twitter companion apps and sites.
And as part of our Twitter 101 series, we’ve made sure these sites are all beginner-friendly, while still useful for twittizens from way back.
April 9, 2013
LinkedIn Tips: Is your Profile a Star Performer?
With more than 200 million users, there’s a good chance you have a LinkedIn profile. So, you’re linked in, but are you standing out? Having a LinkedIn profile is a great way to promote yourself (and by association, your business or brand) while connecting with like-minded professionals and potential employers. You can make the most out of your LinkedIn profile by tailoring it to appear in queries, expanding your network.
April 8, 2013
Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver
You’ve heard your SEO or marketing consultant recommend a blog, and you get it. After all, a blog allows you to do lots of great things for your business:
- Put a face on your company.
- Do reputation management, to deal with negative feedback.
- Strengthen the focus of your site with new ideas and content.
- Publish funny, entertaining or otherwise “viral” content that will get you attention online.
You know that blogging for your customers will build trust in your brand and improve users’ experience with you, making them more likely to associate themselves with you in the future. But you still have questions. Like, what can I expect the blog to contribute to sales? And if not directly connected to sales, how will I measure the blog’s success?
Read on for the answers in Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver.
April 5, 2013
Twitter 101 Series: 10 Basic Steps to Increasing Your Twitter Following
Brands on Twitter have one thing in common (besides their love of microblogging): they want to increase their following! The bigger your Twitter following, the more your voice is heard. And the more your voice is heard, the stronger your brand becomes. Twitter is a integral part of social media marketing. This series is geared [...]
