Krista Seiden is an analytics advocate at Google. She’s spent lots of years as a practitioner of analytics and optimization at Google, the Apollo Group and Adobe. She’s also co-chair of the San Francisco chapter of the Digital Analytics Association.
She’s here at Conversion Conference to share tips on analytics tools and processes that promise to turbo-charge CRO. Here’s her agenda:
- How Analysis Drives CRO
- 5 Tips for Accelerating CRO via Analytics
- Bonus Tip: Rapid Optimization Plan
- The Future of Testing, Adapting and Personalizing
Read more of Essential Analytics to Turbo-Charge Your CRO.
You’re tuned in to the morning keynote of the 2016 Conversion Conference. Dr. Eric Schaffer, HFI Laboratories, is a psychologist and human experience engineer will talk to us about the complex science behind UX. Read on to learn how to Engineer Persuasion, Emotion and Trust for Higher Conversions.
Mona Patel is the author of “Reframe: Shift the Way You Work, Innovate, and Think.” When she arrived here at Conversion Conference she was struck by the attendees, finding it amazing how much time we spend working to understand our customers. She has a background in design and UX so optimizing the user experience and meeting customers’ needs is what she thinks about.
But Patel wonders if we ever take that lens and point it inward. She wants to enable businesses so that employees feel optimized and fulfilled. Why? Employees are a big part of customer service. The way employees interact with your customers are going to affect your customer experience. Read Optimized Employee Experience has Direct Effect on UX to learn more about the relationship between user experience and employee experience, and the excuses that stand in the way of the best employee experience.
May 18, 2016
Conversion Conference chair Tim Ash has invited a panel of CRO guests to talk about the tools that they depend on. The panel is comprised of Alex Harris, Angie Schottmuller and Justin Rondeau. This session was so well rated last year that they brought it back this year. You’ll learn the recommended tools that CRO pros use in their everyday life. One tool tip can pay for the whole conference. Check it out in this Super CRO Tools Session.
Sean Ellis, the CEO and founder of GrowthHackers, is going to talk about building a company-wide culture of experimentation. It’s a big difference in trying to change culture for a few people or a few hundred people. Dropbox was the first company Ellis went into with a goal of creating a culture of growth experimentation. He spent six months as interim vice president of marketing building experimentation into the company. Here’s how you can grow a culture of experimentation at your organization.
You’re tuned in to Conversion Conference. Larry Kim, founder of WordStream and 2015 Search Personality of the Year, is explaining the situation. A diabolical villain has abducted our conversions and Larry is going to teach us how to bring the conversions back!
Speaker Dan McGaw, founder and CEO of EffinAmazing and former director of marketing at KISSmetrics, is a serial entrepreneur and growth hacker. If you’re just getting started with conversion optimization and find all the tools, techniques and competing priorities overwhelming, this session is for you. McGaw knows how to kick-start a conversion rate optimization program from the earliest stages, and in this step by step session he’ll show you where to start, what to test and which tools you’ll need to ensure your success. You’ll get a detailed process for setting up your analytics/tracking, identifying which optimization opportunities will give you the biggest gains, and selecting the right testing technique. What’s more, you’ll see examples of how Dan has applied these proven optimization processes in real business environments.
He’s going to get us started with CRO, including the tools you need and a plan for doing this at your organization. Who does A/B testing? Who does CRO? Who knows the difference? Read this liveblog to take your CRO to the next level.
You’re tuned in to Conversion Conference and the opening keynote by Tim Ash, founder of SiteTuners, author of Landing Page Optimization, and organizer of this conference. Tim Ash is on stage to present a brand new keynote, and a topic he is very interested in. Tim asks how many in the crowd are direct response marketers? How many are in the branding and creative side – to the latter question, not as many people raise their hands. Tim’s going to bring the DR and branding worlds together.
Right now there’s a war going on between DR and branding. Here’s his agenda:
- Introduce the combatants.
- Understand branding better.
- Bring both sides together.
May 12, 2016
Both loyal and enthusiastic, a brand advocate is someone who is passionate about a particular brand and is excited to tell her friends about its products or services — not because she has anything to gain, but because she truly believes her friends have everything to gain. Brand advocacy awareness takes advantage of those who champion a brand online, which can be a powerful part of a business’s overall digital marketing efforts.
How do you create a brand advocate?
1. By having a truly useful, high-quality product or service.
2. By having customer service that goes above and beyond.
The ideal brand advocate will then go forth and proclaim their love for you, not only through word of mouth, but also on social media! When we work with our content and social media services clients, we are always looking for ways to create and cultivate brand advocacy. Did you know 45 percent of social strategists report that developing an employee brand advocacy program is a top priority?
Read on for why you need employee brand advocacy in your social media strategy.
May 5, 2016
Your business is on the field of one of the most competitive games of all: organic search rankings. If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors. If you don’t follow the rules, you have no chance of scoring those goals if there’s a referee on the field.
Search engines play the role of referee in the search engine optimization game. For business owners, that means ethical SEO conduct pays off.
This week Google published a report titled “How we fought webspam in 2015” chronicling what they discovered and accomplished last year. This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid.