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February 10, 2015

Free SEO Tool Tuesday: KSP Keyword Research Tool

FREE TOOL TUESDAY_KSP_800x804

The KSP keyword research tool offer you a thorough, well-rounded view of keyword volume, competition, and context. Learn how this tool works, and seven ways this tool can help you with silong, competitive research, CRO, and more.

Read Free Tool Tuesday: ‘SEO KSP’ Keyword Research Tool.




February 9, 2015

SMX West Speaker Series: Driving Human Behavior with HubSpot’s Luke Summerfield

luke summerfield

Luke Summerfield is on a mission to help others achieve their peak level of performance. It’s what he does every day at HubSpot as the partner services manager.

“I’m inspired to help others unlock what they are fully capable of and see the impact that makes on their mindset and life,” Summerfield explained.

For brands and businesses, unlocking potential in the digital realm means healthy conversion rates, which is one of Summerfield’s specialties. He will take the SMX West stage next month to share his strategy and insights in “Conversion Rate Rock Stars.”

In a preview of what’s to come in his March 2 session, he joins us on the blog today for an exclusive interview. Read the interview and find out what Summerfield has to say about:

  • Performance coaching
  • Driving human behavior
  • Having a growth mindset
  • Brands that are winning marketing
  • And more!



  • February 4, 2015

    SMX West Speaker Series: SEO by the Sea’s Bill Slawski on Google Direct Answers

    Bill Slawski

    We’re gearing up for Search Marketing Expo (SMX) West 2015 with interviews of key speakers in our SMX West Speaker Series. Today we welcome Bill Slawski, president of SEO by the Sea and director of Search Marketing at Go Fish Digital. 

    An SEO for nearly 20 years, Slawski has major experience and knowledge to bring to the table. Slawski takes a technical approach to SEO, unafraid to pore over search engine patents to reveal the gears and levers powering search engine algorithms and technologies. He’s written more than 1,000 blog posts and is a regular speaker at major industry conferences. SMX West attendees can catch him speaking on March 3 at 9 a.m. in “The Growth Of Direct Answers: How Should SEOs React.”

    For site owners and SEOs, there’s a question of whether Google’s direct answers are stealing their clicks and credit. The SEO industry is facing an evolution as marketers must extract opportunity from the new answer-box-filled SERP. Bill Slawski is just the SEO to help guide us to the possibilities.

    Read SEO by the Sea’s Bill Slawski on the Google Direct Answers.




    February 2, 2015

    SMX West Speaker Series: Mindy Weinstein Talks Keyword Research — and the Critical Missing Step

    Mindy Weinstein 2

    The Search Marketing Expo (SMX) West Speaker Series continues with Mindy Weinstein — Bruce Clay, Inc.’s own director of training. Alongside Bruce Clay, Weinstein leads the acclaimed SEOToolSet® Training and speaks on the latest digital marketing trends at major industry conferences, including SMX, Pubcon and others.

    Audiences are in for a treat when she takes the SMX West stage on March 2 for “Keyword Research for Better Content & Audience Engagement.” Her presentation, entitled “Becoming a Mind Reader First,” will focus on the steps digital marketers should take — before wielding their favorite keyword research tools. Weinstein will discuss how to use customer and prospect data to begin a keyword list.

    Jump into Weinstein’s interview and discover her thoughts on what’s missing from keyword research, plus the most common SEO questions she encounters, her top tips for creating content, insight into SEO tools, her thoughts on social media and more. .




    January 28, 2015

    SMX West Speaker Series: Diving into SEO with Googler Gary Illyes

    Dive into secure search, mobile(1)

    Today we’re kicking off a month of interviews with brilliant minds from the SMX West speaker line up, including Duane Forrester, Senior Product Manager at Bing, Bill Tancer, General Manager at Experian and New York Times best-selling author, Dr. Pete Meyers, Marketing Scientist at Moz and Luke Summerfield, Partner Services Program Manager at HubSpot. Look for these white hot interviews in the coming weeks.

    Up first is an interview with a very special guest: Google Webmaster Trends Analyst Gary Illyes. SMX West attendees can catch him speaking in two sessions on Wednesday, March 4. Read on to find out what llyes (an avid sky diver and scuba diver) has to say about:

    • his role at Google and his background
    • secure search and threats to online security
    • the importance of creating a good mobile experience for small business owners
    • the future of mobile development

    And more! Click through to dive in to SEO with Googler Gary Illyes.




    January 27, 2015

    Free SEO Tool Tuesday: Top-Ranked Websites by Keyword Tool Vets Your Keywords

    Top-ranked-website-by-keyword-tool_800x800_2

    The Top-Ranked Websites by Keyword tool – a 100% free SEO tool from Bruce Clay, Inc. – is a great tool if you’re looking to tackle the keyword-laundry-list-vetting second part of the keyword research process.

    Here’s how it works, what it tells you, and why you might want to consider using it.

    Read Free SEO Tool Tuesday: Top-Ranked Websites by Keyword Tool Vets Your Keywords




    January 20, 2015

    Bruce Clay’s 2015 Predictions for the SEO Industry

    2015 SEO Industry Predictions

    Since 2006, Bruce has posted annual predictions of what he expects will jostle the SEO and Internet marketing industry in the year to come. What follows are 9 predictions by Bruce Clay on mobile, local, video, voice search, and shifts among the Internet’s dominant players.

    • Mobile use has surged to 50 percent of U.S. Internet access. Bruce predicts mobile results satisfaction will become the search engines’ priority, and the battleground for Bing and Google’s final search market share showdown.
    • Local results will be the next page-one real estate that search engines look to monetize. Expect enhancements to local listings such as coupons and photos ━ for a fee.
    • Google will introduce an ecommerce product or platform to strengthen consumer use of Google for product searches, as Amazon threatens Google’s PPC revenue.

    For more on how and why this all happens and the big picture that ties it all together, read Bruce’s 2015 Predictions for the SEO Industry.




    January 16, 2015

    21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference

    Virtual Internet Marketing Conference

    You may have some SEO goals in your 2015 queue, whether it’s getting your site’s mobile experience tight and right or finding the time to bring a local presence to life on Google My Business. If you’re a driven, self-led learner and are hungry for some SEO insights to power up your 2015 digital marketing agenda, we’ve got a buffet for you.

    Last year, BCI bloggers covered 69 keynotes, sessions and mini-sessions from digital marketing conferences SMX West and SMX East, Pubcon New Orleans and Pubcon Las Vegas. Attending a conference can be pricey but the takeaways gleaned can be priceless as far as improving your ability to do your job better. Consider this post the shortcut track of the best sessions and speakers from these events. It’s your CliffsNotes of the best of Search Conferences 2014.

    Jump into the Virtual Internet Marketing Conference of 2014.




    January 9, 2015

    Drive Social, Spike Traffic: Social Media’s Effect on SEO

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    Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.




    January 6, 2015

    How to Design a 404 Error Page that Saves a Sale

    404-error-page-examples_Square

    Whatever baby wants, baby gets. Unless baby mistypes a URL — then baby gets a 404 error page.

    So, what do we do? Turn adversity into opportunity, of course!

    I like to think of the 404 error page as your damage control page. Your customer just tried to go to a page on your website, and now they are faced with disappointment. The 404 error page greets them immediately at their peak moment of disappointment – what a perfect opportunity for you to tell them you could care less with a machine-generated white-screen error message. Said no one ever. This is your time to deflect those bad feelings and offer a solution that inspires positive feelings!

    Follow these five steps to create a custom 404 error page that makes your customer feel like you’re there for them, even when your content can’t be.

    Read How to Design a 404 Error Page that Saves a Sale.




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