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March 3, 2015

The Power & Persuasion of Infographics #SMX #14A

David Wallace at SMX West 2015

David Wallace is the founder and CEO of SearchRank. He’s going to present a mini session at SMX West 2015 on best practices for marketing with infographics.

Infographics are AWESOME! We’re overloaded with information today. We’re visually inclined and with infographics we can learn quickly and digest info.

Read about the four styles of infographics and what marketers do have to do and what to avoid when creating and sharing them.

Read the liveblog coverage of this SMX West mini session.




Intel’s Philosophy and Approach to Big Brand SEO #SMX #14C

Intel_800x800

Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.

Read all of Intel’s SEO Philosophy – #SMX West Liveblog




Keywords Are Dead – Research for Entities & Audiences #SMX #13C

Keywords Are Dead session at SMX West

This session at SMX West 2015 “looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.”

Danny Sullivan, Search Engine Land’s editor in chief, is this afternoon’s moderator. That says something about this topic’s significance to current trends in the search marketing industry.

Sullivan says that in the old days, we used to fire up the Overture keyword tool or the GoTo keyword tool and see all the words people were searching for.

Speakers Kate Morris and Marty Weintraub explain that the data given by a straightforward keyword tool isn’t enough today. You have to combine many approaches, getting to the audience and intent with different kinds of tools and data available to marketers today.

Read the full liveblog




Keyword Research for Better Content & Audience Engagement #SMX #12A

Keyword Research panelists

This report from SMX West 2015 takes place on Day 1 of the conference. Session moderator Matt McGee prefaces the presentations with a reminder that the poor keyword has been under attack with things like [not provided] and others. Later today, there will even be a session called “The Keyword Is Dead.” This session’s speakers would disagree with that. The presentations by Mindy Weinstein of Bruce Clay, Inc., Gene Skazovski of Tongal, and Bill Hunt of Back Azimuth will highlight three parts of the research process for keywords.

Read more of Keyword Research for Better Content & Audience Engagement




Google SERP Eye-Tracking: 2005 vs. 2014

2015-google-eyetracking_SMX_800x800

Mediative Chief Strategy Officer Gord Hotchkiss and Business Development Manager Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study in the aptly titled “How Users View and Interact with Contemporary Google Search Results” session at Search Marketing Expo (SMX) West 2015.

Read the liveblog coverage.




How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss

Enge, Ehrens and Slawski on Direct Answers_800x800

Direct answers — threat or opportunity? Three of digital marketing’s brightest minds — Eric Enge, Bill Slawski and Ehren Reilly — dig into this hot topic in today’s first SMX West session: “The Growth Of Direct Answers: How Should SEOs React?”

Read: How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss




February 26, 2015

Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change

mobile-friendly-google-serp

This is a huge announcement, guys. Circle your calendars — April 21, 2015.

Google made an announcement today regarding their mobile search algorithm. In an unprecedented move, they have announced the exact date that they intend to change their mobile organic SERP algorithm to more heavily weigh “mobile friendliness” as a ranking signal. That date is April 21.

Read on for what’s changing, what we don’t know (yet) and what this means for you.




Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series

eric Enge

Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He’s a co-author of “The Art of SEO,” has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he’ll be speaking in two Search Marketing Expo (SMX) sessions: “The Growth of Direct Answers: How Should SEOs React?” and “How to Secure Your Site for Google’s HTTPS Algorithm.”

Today, Enge will shed light on the current state of search and social, complete with insights from his recent four-million tweet case study. Without further adieu, let’s get to the interview!




February 25, 2015

Fired Up for Links? So is Rae Hoffman #SMX Speaker Series

Rae Hoffman

In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). All month long, we’ve featured exclusive interviews with VIP SMX speakers, including the likes of Bing’s Duane Forrester and Google’s Gary Illyes. Today, we’re excited to talk with one of SEO’s most fiery females: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you’re headed to SMX, you can catch her in “Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know” on March 4.

Read on to discover what Hoffman has to say about her “many moons” of digital marketing experience, her firm belief that the most effective Internet marketers stay “in the trenches,” and much more, including thoughts on the good, the bad and the questionable of link acquisition strategies.




February 24, 2015

​Getting Things Done the Enterprise Way #SEJSummit Liveblog

Jeff Preston at Search Engine Journal Summit

Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company’s websites, video games, mobile apps and more. In the “Getting Things Done the Enterprise Way” session at Search Engine Summit in Santa Monica, Preston discusses the criticality of technical excellence, team culture, winning influence and more. Get the full story.




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