The top minds in PR today are pushing some progressive ideas. Like press releases are a thing of the past. Like, to do PR in this new media world, a brand needs to be telling stories. And like, if you don’t apologize for your company’s mistakes and mean it, the social media backlash could kill your brand.
They share these insights for everyone to see in Google+ Hangouts on Air. This week, in the debut episode of the monthly event “Power Talk,” respected search-industry speaker David Amerland, Alex Coté (cofounder and CMO of Cloze) and PR expert Steve Martin discussed how PR needs to become two-way conversation, how brands can be authentic and engage online, and from-the-trenches tips for startup businesses.
Their discussion provided a strong example of what your brand’s PR needs to do now: give business a human face.
February 13, 2014
In 2014 “inbound marketing” is all the rage; but does that mean traditional SEO techniques like link building are becoming outdated or irrelevant? Absolutely not. We at Bruce Clay, Inc. don’t think so, and, based on the conferences we’ve attended in the last eight months, neither do the SEO thought leaders that teach thousands of rank-hungry professionals at search marketing conferences like SMX, ClickZ (formerly SES) and Pubcon.
That said, there is undoubtedly a right way and a wrong way to approach link building – or “link acquisition” as it’s commonly called in 2014. And, like all other optimization techniques, there’s an etiquette to the art that can take some training.
If you’re ready to start your training today consider these 10 link building tips a healthy dose of SMX room service. Soak up the panel wisdom; wrap your head around how to ethically approach link building; get your feet wet; feel out the waters; and, if you like where we’re going with this, we encourage you to consider attending the Link Building Fundamentals portion of the SMX Search Marketing Boot Camp coming up just around the corner in March. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.
February 12, 2014
Your consumers are on social media – and so are journalists, bloggers, influencers and other spreaders of industry news. So much so, in fact, that not including social media as a part of your PR strategy should be considered a drastic wasted opportunity.
To help you get your head in the social media PR game, I’ve asked two of my favorite social media marketing experts – Ric Dragon and Lisa Buyer – to let us in on their top 10 quick and dirty social PR tips.
Use this list as a starting point, then for a deeper dive into social PR – or if you want the chance to run your PR questions by either Ric or Lisa face to face – consider asking your boss to send you to San Jose in March for SMX West and the SMX Social Media Marketing Boot Camp. Both Ric and Lisa are boot camp presenters speaking about social media, how to do it right, and how it can be an effective tool for PR. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.
Click through for the full post of 10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer.
February 11, 2014
Where to Read and How to Write Social Media Case Studies — From Social Media Process Master Ric Dragon
Social media marketing — everybody’s doing it. But what the heck are you doing with it!? In Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals we turned to social media process master Ric Dragon for guidance in turning social marketing mantras into action. That, it turns out, is one of Ric’s fortes. Read on for:
- 3 things to do first when content marketing in 2014. Spoiler: Have you defined your biz’s passion point?
- A major content marketing misconception that may just be the problem you’re wrestling with.
- Sources of inspiration for your own content.
February 6, 2014
Like the sizable number of factors that contribute to whether an athlete is able to snag the gold for her home country, there’s a corresponding list of ranking factors that contribute to whether a web page is able to beat out the competition and seize the golden first SERP spot.
At the top of both those lists not to be overlooked is qualifying to compete. For athletes this means training and paper work; for optimizers this means technical SEO. In both cases, you can’t just show up before a series of met requirements deem you eligible to stand at the starting line.
Make sure you content gets to the game on time with this 11-point technical SEO guide.
February 5, 2014
Video is seeing an eruption of consumer popularity and marketing interest. Sitting atop this volcano is Alyce Currier. For Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce’s video production expertise, so we asked if she’d be so generous to share more tips and resources with us. Read on for:
- 3 tips to get you rolling if you just make the time
- the most common mistake she sees
- an incredibly educational primer on lighting
- her favorite video examples we can take notes from, and more.
February 3, 2014
Content marketing: everybody’s doing it. In fact, a survey last year by Content Marketing Institute found:
92% of marketers use content marketing and
Close to 60% of marketers (both B2B and B2C) had plans to increase their content budgets in coming months.
While it’s you’ve likely heard of “content marketing” by now, the challenge facing businesses and marketers is how to make one’s content stand out, especially in this competitive age of content overload.
This was the topic of a Google+ Hangout last Thursday hosted by Eric Enge: “Thriving During the Upcoming Content Marketing Glut.” With Eric, guest speakers Peg Fitzpatrick and Marilyn Moore tackled a tough challenge for today’s small business owners and marketers: if everyone starts doing content marketing, how can my brand stand out?
Read more of How to Stand Out in the Upcoming Content Marketing Glut.
January 30, 2014
More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.
In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.
January 29, 2014
Amit Singhal is funny, he loves his life, he loves his job, he’s a founding father of the modern search industry, and to say he’s kind of a big deal is a grave understatement.
In March 2014 Danny Sullivan will lead a keynote chat with Amit at SMX West in San Jose.
In anticipation of this SMX hour of power, I reviewed the last keynote interview Mr. Singhal had with Internet marketing mogul Guy Kawasaki at SXSW 2013. Below are six lessons I learned from listening to Amit Singhal talk shop for an hour; all of which will help you do your job better, and two of which (the first and the last) may even make you a better person.
January 28, 2014
This month’s 2014 Trends Edition of the SEO Newsletter, features Bruce Clay’s exclusive 2014 predictions for the SEO industry. Readers will also find an article on the many ways to use Google Trends for research and data visualization and the monthly roundup of Internet marketing top developments, shifts and happening.
Bruce, an Internet marketing thought-leader since 1996 who is widely known as a founding father of SEO has shared his SEO predictions every year since 2006. In this eight annual installment, Clay identifies the changes he expects to see when it comes to spam treatment, SERP makeup, mobile search, local search, video search and voice search. Read on for Bruce’s insights and more on this month’s SEO Newsletter.