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September 29, 2015

Fresh Inspiration and New Ideas (You Haven’t Heard!) for Content Creation @SMX East

Content creation panelists

Looking for fresh ideas for content creation? Casie Gillette, Bill Hunt and Grant Simmons shared innovative ideas and examples of how to maximize engagement by creating content that really grabs your users. Read on to discover new content insights (that you haven’t heard before!) from SMX East’s “Content, Keyword Research & The Art of Audience Engagement.”

Read the liveblog coverage.

SMX Liveblog: Local Search Q&A with Top Local Experts


All local SEO questions are answered in this round table of top experts at SMX East. The assembled experts will field these questions, submitted by the audience and also topics the panelists submitted to talk about.

Why did Google switch to the 3 pack from the 7 pack?

Does anyone have statistics regarding how clicks are distributed between Google Maps and Google organic?

Links vs. citations?

How are apps affecting local?

How are you getting reviews?

Read the liveblog coverage of the Local SEO Q&A at SMX East.

Google SERP Eye-Tracking: 2005 vs. 2014


Mediative’s Chris Pinkerton shares fresh insights on the results of the company’s benchmark-setting 2014 Google SERP eye-tracking study. The study particularly sheds light on what a top organic placement means in terms of capturing traffic. Pinkerton’s presentation expands on the “How Users View and Interact with Contemporary Google Search Results” session that colleagues Gord Hotchkiss and Matt Agtarap gave six months earlier at Search Marketing Expo (SMX) West 2015. You can read liveblog coverage of both presentations here.

Read the liveblog coverage.

Sherlock Investigates Local SEO: How We Solved 3 Local Ranking Mysteries

sherlock holmes local seo at smx

In a greasy burger joint in Seattle in June, the people on the stage were trading stories about solving crazy strange ranking mysteries that if you spend any time doing local search you’re going to be familiar with. That’s where this session was born.

See how Mary Bowling, Andrew Shotland and Joy Hawkins solve local SEO mysteries in this liveblog coverage from SMX East.

September 24, 2015

What’s Trending in Social: Inside Scoop with PR Pro Lisa Buyer

Lisa Buyer

PR pro Lisa Buyer always has the scoop when it comes what’s trending in social media, SEO and digital marketing. Buyer, the CEO and founder of The Buyer Group and author of “Social PR Secrets,” likes to stay ten steps ahead and get in front of the next big thing — whatever it is.

We caught up with her to get a sneak peak at what’s coming when she takes the stage at Pubcon Las Vegas next month. Listen in to our video interview as she talks about:

  • The Mindful Business Movement
  • Her new book “Space”
  • Advice for businesses just starting out with social media
  • The importance of paid social
  • Social media for mobile

September 22, 2015

Shining a Light on iBeacon & Google Eddystone: Location-Aware Marketing Made Possible with BLE Technology


BLE technology, including Apple’s iBeacon and Google’s Eddystone — while most digital marketers have heard of it, have they harnessed it? Media Wyse CEO Casey Markee is speaking about the technology powering location-aware marketing next month at Pubcon Las Vegas.

Markee joined me for an interview on all things BLE this morning, starting off with the most important question: just what is this technology? From there, we looked at how BLE technology that makes location-aware alerts and offers possible, fits into the big picture of digital marketing, plus took a look at specific examples and case studies, and where the line between helpful and intrusive may be when it comes to beacons.

Check out the entire interview and/or read along here.

September 17, 2015

iPullRank’s Mike King Talks Persona Research, Lead Gen & High-Stakes SEO


iPullRank founder Mike King joined me for a lively interview this morning, sharing key insights into digital marketing including:

  • Why thinking about keywords is “a distraction”
  • The value of keyword research
  • His favorite lead generation tactic
  • Challenges in working with high-stakes brands

This morning’s 13-minute interview is jam-packed with SEO goodness — and it’s just a taste of what’s to come when King delivers talks at Pubcon Las Vegas and SMX East later this month. Check out the interview!.

September 14, 2015

Gary Illyes: Panda Will Update Slowly with Refreshes, Penguin Updates Will Be Real-Time ━ Eventually

gary illyes

Google Webmaster Trends Analyst Gary Illyes joined Bruce Clay for a candid chat about topics vital to SEO, including content for mobile, Gary’s dream of a world where everyone employs HTTPS, and the reality of the Phantom updates — plus plenty of talk about penalties and algorithm updates.

Here are key highlights right off the bat:

  • Panda updates will come slow with refreshes and Penguin updates will happen in real time
  • HTTPS can be seen as a tiebreaker between otherwise equal sites
  • Phantom was a core algorithm change
  • Google considers Panda part of the core algorithm now and does not think of it as a penalty
  • We are “months away” from the next Panda update

Watch the entire interview and/or read the transcript!

September 11, 2015

The SEO Scoop with Enge & Traphagen: New Stats on Direct Answers, Google+ Changes & ‘The Art of SEO’

Join Bruce Clay, Inc.

Do you want the latest research on Direct Answers from Eric Enge? Want to hear early-adoption evangelist Mark Traphagen’s thoughts on the newest video chat technologies like Then you’ve come to the right place. The impressive Stone Temple Consulting duo took a break from their busy schedules to join me for a live Hangout on Air. It was the latest in a series of interviews with key speakers as we gear up for SMX East and Pubcon; we’ve been joined by Rand Fishkin, Danny Sullivan and Ginny Marvin, and we have Google’s Gary Illyes joining Monday.

In addition to Direct Answers and, Enge and Traphagen shared their insights on:

  • Personal brand building and how to use individual trust to boost brand trust
  • The future of Google+ now that hangouts and photos stand on their own
  • What’s different about the latest edition of “The Art of SEO”
  • What content should do, and why marketers can’t afford to be afraid

Click through to watch the interview or read the transcript.

September 9, 2015

We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports

Bruce Clay, Inc. Team Headed to SMX East

In two weeks, your feeds and streams will be enriched with new technical SEO tricks, digital marketing case studies and inspiring, big picture pep talks. That’s because attendees of digital marketing conferences SMX East and Pubcon Las Vegas will be blogging, tweeting and ‘gramming the most quotable and memorable takeaways. I’ll be at both conferences as a reporter on the scene so that, even from your office, you can attend the conference.

View our liveblog schedules to see the sessions and speakers to expect on our blog, or to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.

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