Penguins and Pandas: A Black and White Issue
The news this week was that the Google “over-optimization” penalty that was fervently discussed over the past month or so is alive and kicking, and goes by the name of “Penguin.”
This morning, I was chatting with Bruce, and he said:
Did you notice both the notable algorithm updates were named after animals of the same color?
To which I said:
That’s because it’s a Black Hat/White Hat issue.
The lesson? Don’t do spam. Plain and simple.
While we could continue to give tip after tip of how to avoid the penalties of Google’s algorithm updates, the safest route is to simply stick with White Hat SEO (if you’re unsure of what that means to Google, look to its SEO guide); always trust your instinct on things that seem if-y; and be proactive about the maintenance of your site – including looking at things that may seem out of your control, like inbound links.
And none of this is really new news, which is why I’m not going to get into a lengthy post here. But if you want more insight on what Bruce believes is spammy in the eyes of Google and the new algorithm updates, he offers insight in this recent video:
So, what about those instances where it doesn’t seem like a black or white issue? What if you think you’ve been doing everything right and still get hit? Like I’ve said before, algorithms aren’t perfect. Algo updates hit hard and fast, and then tweaks are made following the initial release for improvements to targeting.
It looks like with the Penguin update, Google is gathering feedback and attempting to help those who believe their sites have been wrongly penalized by offering a place for people to complain.
So to recap:
= Don’t do spam.
= Don’t do spam.
What’s next? According to Bruce:
… which will almost guaranteed mean, once again, don’t do spam.