Get Free Quote
« Index shake ups at... | Blog home | I’m pretty sure... »
November 4, 2005

PersonalizedScore patent causes consternation

  • Print Friendly

Over at Search Engine Watch forums, there’s a very interesting thread going on. Loren Baker of Search Engine Journal posted about a new Google patent application titled “Personalization of placed content ordering in search results” which details how to serve organic search results based on user profiles. Similar to the patent for behavioral targeting for ads, this patent nevertheless seems to be a first for Google in trying to integrate the user profiles into their natural search.

Google gets the user information from a variety of sources such as Google Desktop (now out of beta), Gmail and of course, their infamous eternal cookie. This is sure to raise privacy concerns, as Chris D points out, referencing DoubleClick in 1999 (and linking to Slashdot.)

However, before anyone starts claiming that the sky is falling, note that sections [0111] – [0114] clearly mark the ‘placed content’ as being advertising, e-mail opt-ins, etc. The definition of the patent also only applies to ‘placed content’.

  • Print Friendly




Comments are closed.



Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php