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January 22, 2013

Science Confirms Pics Are Worth 1,000 Words

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dinosaur milk

This image on the front page of National Geographic today piqued my interest.

The image above is in a rotating banner along the front page of National Geographic today.

To think that little dino babies could have nursed on mama dino’s little teats! I’m a sucker for ancient reptiles, and am myself mom to a creature of prehistoric persuasion. So I wanted to know, were dinosaurs and mammals not so different after all?

Spoiler alert: NatGeo’s article goes on to pretty convincingly debunk this newly proposed lizard lactation theory. Now instead of a lesson on dinosaurs, NatGeo taught me something about persuasion and images. After seeing that image and the overlaid text suggesting a radical discovery, I was primed to believe — practically persuaded already!

As you may have guessed, there’s science behind this phenomenon.

The reptile connection in Deaf Turtles, Persuasive Pictures is a total coincidence, I swear! What you should pay attention to is neuroscience marketer Roger Dooley’s observations about how photos give statements credibility:

  • In one study, images didn’t even have to be relevant to the statements being made in order to have this effect.
  • Add to this, text along with an image magnifies this effect even more.
  • Use images carefully and thoughtfully. A powerful image can draw attention — and that can be good or bad.

Mind-hack marketers can take advantage of this psychological disposition. Pictures really are worth a thousand words, and even more so when words accompany pictures. Kinda explains a lot about Internet memes, doesn’t it?

grumpy cat says no

Oh.

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4 responses to “Science Confirms Pics Are Worth 1,000 Words”

  1. Kent writes:

    Hi Virgina, I fully agree with you. Each time, when I blogged articles that don’t have images, my readers would comment and send me feedback to ask me to put more images.

  2. May writes:

    No doubt. One can write a long and informative article but without images, everything just looks so dull.

  3. Parmveer Singh writes:

    Virginia, its same old saying in new words. Nice post!

    I always advocate to use relevant pictures in the blog post, it makes user to understand the page content without even reading a single line.

    I evokes emotions too.

  4. Tyler C writes:

    So true Virginia, its amazing how potent one word can be when accompanied with a picture of an animal.. smart marketers can hijack everyday pictures of animals or nature and re-purpose them for specific initiatives..



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