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April 23, 2010

SEO for Content Management Systems | SMX Sydney | Brent D. Payne

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After a big lunch, I am a little sleepy but with coffee in hand I will push on, let’s find out about SEO for CMS systems.

Your CMS is the control centre for your whole network. All content should have a specified search engine optimisation phrase as it’s target. You need to score that specified keyword if you can. What factors you use for importance, is dependent on what industry you are in, is it relevancy, recency etc ? Links also change according to the targeted keywords.

12 filed you need to control

  • Title tag
  • SEO key phrase
  • Bread crumbs
  • H1 tag
  • H2 tag
  • Body text
  • Navigational and footer links
  • Canonical tag
  • 301 redirect
  • Meta no follow/follow
  • No follow tags
  • Robot instructions

Get management to buy into the project with some big wins, once they see the results roll out other SEO measures. Cite other companies within the Google News network for higher ranking news stories, get them to link to you as well.
Nice one Brent.

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