SEO News Update | 5 November
Photo by See-ming Lee via Creative Commons in homage to the 40th birthday of Sesame Street
After a lengthy absence the SEO news roundup is back. Enjoy what our analysts thought were the most interesting and high value blog posts, news stories and general journalistic efforts over the past fortnight.
This is a pretty long and involved article based on correlation and causation with regard to data extracted from SEOmoz data, the main points are:
- Links are important, but naive link data can mislead. It seems wise to get more sophisticated with link analysis.
- No single metric can predict rankings (at least, not yet)
- H1s (and H2s-H4s) probably aren’t very important places to use your keywords
- Alt attributes of images are probably pretty important places to use your keywords
- Keyword stuffing may be holding you back (particularly if you’re outside the top 15 results and overusing it)
- Likewise, overdoing it with (not-so-great) links might be hurting you
This blog post details the analysis SEOmoz have been carrying out with regard to what kind of SEOmoz posts garner the most links, views etc, this article focused on In Linking Domains (ILD). The main ideas to come out of this article are:
- Content is most important thing to a posts but posts with extra visual content attract extra links.
- By adding simple visual content, like lists and images, can increase the number of ILDs by good percent.
- Posts with videos included will attract almost 3 times more ILDs than a plain text post.
- Posts with all three media types (videos, images, and lists) will attract almost 6 times more ILDs than a plain text post.
- Contrary to common beliefs, large posts seem to attract more links than posts with 900 words or less.
- Posts with between 1800 and 3000 words will attract more than 15 times more ILDs than a post with less than 600 words.
I really thought this was a great article on improving the HTML 5 structure of a site. Not only does it give some great insights and tips on improving the HTML 5 but it does it all in laymen’s terms, even an almost complete novice coder could follow this and learn heaps.
- Lisa Barone discusses blog comments and says that they are “an important health indicator for your blog”.
- She gives 7 reasons why your blog isn’t receiving comments and how to fix it.
- You don’t interact with commenter’s – Lisa says the way to fix this is to respond to your audience (people that comment)
- No one wants to be first – Lisa says “seed comments to get the ball rolling”
- You make me register first – Lisa recommends getting rid of the registration process and makes it simple for users to engage your blog.
- Your blog isn’t passionate and borders between press release and infomercial
- You know everything and don’t seem interested in me – Lisa says don’t be a know-it-all by only giving readers some of the information and encouraging them to contribute their ideas.
- You act like an arrogant….island – Don’t act like your better than other people. Leave comments of other blogs, link out to good people, etc
- Your community scares me – Set ground rules and ensure commenter’s are not bullying others.
Google Analytics has added some new features:
- Engagement Goals – you can now define up to 20 goals per profile. There are also 2 new goal types that measure user engagement and branding success on your site by setting thresholds for Time On Site and Pages Per Visit.
- Advanced Analysis Features – Advanced table filtering allows the filtering of rows in a table based on different metric conditions.
- Unique Visitor Metric – When creating a custom report you can now select Unique Visitors as a metric against any dimensions in Google Analytics.
- Multiple Custom Variables – it’s possible to define and track visitors according to visitor attributes (e.g. member vs. non-member), session attributes (e.g. logged-in or not) and by page-level attributes (e.g. viewed Sports section).
- Sharing Segments and Custom Report Templates
- Analytics Intelligence – provides automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods.
- Custom Alerts – set alerts for Google to notify you by email when a certain condition is met.
- Internet will be dominated by Chinese language and social media content
- Super fast bandwidth in real time
- “The great challenge of the age” will be how to rank real-time social content
- Today’s teens are the model of how the web will work in 5 years – jump from app to app
- More capable technology
- Broadband well above 100MB in performance
- More video distribution
- Real time information
- More social media companies – behind Twitter and Facebook
I hope you enjoyed this week’s search engine optimisation round-up, have a good Thursday everybody.