3 Factors of a Standout SEO Resume + 1 Bonus Off-page Factor
Your resume is the first thing a hiring manager is going to see when you apply for a job — is your SEO resume optimized to make a good first impression? Our SEO Manager Mindy Weinstein shared three factors that make for a standout SEO resume:
And beyond the SEO resume itself, she emphasized an off-page factor she considers when hiring a potential SEO analyst: attitude.
SEO Resume Factor 1: Experience
When it comes to experience, an SEO analyst should have at least one to two years of experience. A senior SEO analyst should have three or more, with experience interfacing with clients and managing projects. For those without SEO experience, however, there are internships, apprenticeships and associate SEO positions where aspiring analysts can get valuable experience.
“If someone is coming with no experience, I focus mainly on communication and time management abilities. SEO can be taught, but great communication is harder to learn. I try to relate his or her past work experience with what I know applies to an SEO’s job,” Weinstein said.
SEO Resume Factor 2: Training
Because Internet marketing is a relatively new industry, ways in which SEOs have been trained vary widely (read more in Learning SEO and the Future of SEO Education). Weinstein said she weighs experience more heavily than training. That being said, if a prospective analysts lists a reputable course or certification program on his or her SEO resume, it stands out.
SEO Resume Factor 3: Results
“One of the first things I look for on an SEO resume are results. It’s one thing to say you have experience optimizing web pages and increasing keyword rankings,” said Weinstein. “Backing those statements up with specifics, such as ‘moved primary keyword rankings to the first position in search results and doubled organic traffic,’ is a whole lot more powerful.”
Off-page Factor: Attitude
A standout SEO resume can get you an interview, but your personality and ability to articulate yourself is going to seal the deal. While experience, training and results are key factors, so is your attitude.
“I pay close attention to how a prospective analyst is able to articulate thoughts,” Weinstein said. “I also watch for signs of a positive attitude. For example, if the candidate is very negative when talking about past work experience, it is usually a red flag.”
Put Your SEO Resume to the Ultimate Test
Do you have what it takes to catch Bruce Clay and Weinstein’s attention? Bruce Clay, Inc. is looking for talented SEO analysts to join our team. We have two open positions right now, in fact. Find out more and apply here.