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August 16, 2010

SES San Francisco Schedule and Liveblogging

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SES San Francisco and Connected Marketing Week have kicked off in the city. Bruce is presenting one-day SEO training today. Attendees of the class are doing themselves a favor by attaining a solid framework of SEO knowledge necessary for absorbing everything that will be thrown their way the remainder of the week. Attendees are also getting a sneak peak of the upcoming version 5 of the SEOToolSet and a subscription to the pre-release tools. If you’ll be at SES and want a crack at the tools, be sure to attend Bruce’s presentation and demo in the Expo Hall Theater on Tuesday at 3:00.

Susan and the rest of the crew are heading north now. You’ll find most of them in booth #406 in the Moscone West Expo Hall starting tomorrow. There are a few noteworthy exceptions, of course. On Tuesday from 1-2, Bruce and Susan will be at the Wiley booth, #407, signing SEO All-In-One for Dummies. And on Wednesday at 11, Bruce is heading up the session SEO 101. Also Wednesday, anyone who’s anyone will be at the IM Charity Party from 8-11 at Roe Restaurant. All proceeds of the party are going to fund clean water projects in developing countries. Party with your favorite marketers and give to a great cause? It’s a no brainer.

Finally, and most exciting for me as a cheerleader on the sidelines, the blog will be liveblog central for SES thanks to guest bloggers who rock my world. I have to give a special shout out to these exceptional Internet marketers who will be sharing their expertise and speedy typing abilities with us this week.

  • Alan Bleiweiss: A wise cracking SEO who authors the Search Marketing Wisdom blog, Alan specializes in SEO audits and conversion optimization. He is a regular contributor to Search Engine Journal, and we’re thrilled he’s up to liveblogging for us again after his liveblogging debut at SMX Advanced. Follow him on Twitter at @AlanBleiweiss.
  • Jayme Westervelt: Before she followed her dreams of country life to the Sierra Nevada mountains, Jayme was the director of SEO at Bruce Clay, Inc. Today she provides boutique SEO and PPC services, and authors the blog Simply Optimized. On Twitter you’ll find her at @jaymerb.
  • John Ellis: Coming from the days when SEO was assumed to be IT’s job, John launched his online marketing career 15 years ago as a computer programmer. Today he is a frequent speaker at conferences including PubCon and SES and a Tennessee-based SEO consultant and blogger. He tweets at @JohnWEllis.
  • Jonah Stein: With a special focus on ROI-driven SEO and PPC strategy, Jonah provides online marketing services from his home base in San Francisco. He regularly speaks at conferences including SMX and Web 2.0 Expo and shares industry commentary on his site, ItsTheROI.com. You can find him on Twitter at @Jonahstein
  • Michael Martin: A mobile SEO strategist and consultant, Michael is founder and feature editor of GoogleandBlog and a contributor to Search Engine Journal and Search Engine Land. On Wednesday, Michael will be a presenter at the session Getting Mobilized! Mobile Marketing Strategies. On Twitter he goes by @googleandblog.

Here’s what they’ll be up to at SES!

Day 1: Tuesday, August 17
Time BCI Liveblog Coverage Liveblogger
9:30 a.m. Opening Keynote: Jeffrey Hayzlett, former Kodak CMO Susan Esparza
11:30 a.m. Search: Where to Next? Jayme Westervelt
11:30 a.m. Introduction to Analytics Kate Gamble, Bruce Clay Australia
1:30 p.m. Successful Information Architecture Alan Bleiweiss
3:00 p.m. Deep Dive into Analytics Jonah Stein
3:00 p.m. Content Marketing Optimization Alan Bleiweiss
4:15 p.m. SEO Value of Social Media – Online Marketing Summit John W. Ellis
4:15 p.m. Developing Great Content Alan Bleiweiss
4:15 p.m. 21 Secrets of Top-Converting Websites Jonah Stein
4:15 p.m. SEO Through Blogs and Feeds Jayme Westervelt
Day 2: Wednesday, August 18
Time BCI Liveblog Coverage Liveblogger
9:30 a.m. Keynote: BJ Fogg, Author of Persuasive Technology Susan Esparza
11:00 a.m. News Search Optimization Susan Esparza
1:00 p.m. Search, PR and the Social Butterfly Jayme Westervelt
2:30 p.m. Link Building in August of 2010 Jayme Westervelt
2:30 p.m. Competitive Research John W. Ellis
3:45 p.m. Twitternation and Automation Jayme Westervelt
3:45 p.m. SEO Lab — SEW Labs Brent Rangen
5:00 p.m. Beyond the Click: What Shoppers Need Now John Ellis
5:00 p.m. Bing: A Powerful New Choice in Search Jayme Westervelt
5:00 p.m. B2B Lead Generation Management and CRM Integration Susan Esparza
Day 3: Thursday, August 19
Time BCI Liveblog Coverage Liveblogger
9:30 a.m. Keynote: Tim Ash, CEO of SiteTuners.com Susan Esparza
10:45 a.m. Eye Tracking Research Update Jayme Westervelt
10:45 a.m. Eye Tracking Research Update Kate Gamble, Bruce Clay Australia
12:00 p.m. Duplicate Content and Multiple Site Issues Jayme Westervelt
12:00 p.m. Duplicate Content and Multiple Site Issues Kate Gamble, Bruce Clay Australia
2:00 p.m. Managing Your Google Reputation Michael Martin
3:15 p.m. Advanced Keyword Research Jayme Westervelt
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