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October 25, 2004

SMA-UK — New SEM Association for the UK

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Search engine marketers in the UK have announced their plans for their own industry association: Search Marketing Association UK. A few interesting things that set them apart from SEMPO:

  • They are starting with a working group to grow their base and determine their mission from the ground up.
  • Political lobbying is already on the table as a potential use for the association.
  • No mention of fees (yet).

It will be interesting to see what direction this will take…

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