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April 23, 2010

SMX Sydney 2010 | Site Clinic

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The last session of the day and my back is thankful for that. Here are some great insights from the site clinic:

www.goodness.com.au

  • URL’s should be short and descriptive, not full of unknown parameters
  • Have text behind an image
  • Use header tags
  • Don’t use session id’s
  • 404 error page could be improved
  • Make sure www and non-www resolve to the same place
  • Price of a product should be next to the cart
  • Use breadcrumbs
  • More information in the title tags-watch out for kw stuffing

www.britax.com.au

  • Can’t be found in top few results for strollers
  • *Barry just got pwned*
  • Should be easy to navigate
  • Title is home page=not good
  • Should be social media promotion
  • Very little content/information
  • No alt tags

www.donedirtcheapdvd.com.au

  • Too many links on product page and home page
  • Too much stuffing of DVD in anchor text
  • User experience could be better, Greg calls it ‘wonky’
  • Use RSS feeds to create content from mash ups
  • Use o-desk to find freelancers
  • Deep category level linking, pick top 10 categories, go after those

www.appliancesonline.com.au

  • Clean layout
  • Phone number where you would expect it
  • Straight to the point
  • Good listing of brands
  • Footer has too many links
  • 404 page is not great
  • Big homepage (1.5 Megs), should be a tenth of that
  • Lots of links on the homepage, but no content
  • Too many directories sending links
  • Lots of links to non-existent pages
  • Too many links coming from too few sites
  • Good design
  • Good ratings and energy efficient data

Thanks for a great conference SMX, be safe on the boat and enjoy your long weekend everybody.

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