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April 22, 2010

SMX Sydney | Avoiding Search Engine Penalties | Greg Grothaus-Google

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EDITOR’S NOTE: See our online SEO Tutorial for current information on avoiding Google penalties as well as step-by-step instructions and free tools for search engine optimization.

I managed to have a chat to Greg last year on the boat ride, he’s great, awesome to see him back again. Let’s hear what he has to say on Avoiding Search Engine Penalties.

google.com.au/webmasters-Greg’s most important take away

  • Ranking is the process by which S.E’s order results. In 2009 google released 500 ranking adjustments
  • Penalties are downward ranking adjustments, reserved for removing spam, malware, phishing etc
  • Penalties are a tiny fraction of ranking changes.

SPAM= Sites Positioned Above Mine.

If you are making pages only for S.E’s, you are on the wrong track.

Sneaky redirects are a form of cloaking. Poor quality links and paid links that are not disclosed are also examples of spam. Google is ridiculously good at this (according to Greg).

Avoid

  • Reciprocal links
  • Hidden links
  • Bad neighbourhoods
  • Outgoing links that could affect your reputation

Bad links simply won’t pass any value.

How Google handles spam

  • Google will tell you through GWT that they think you are being spammy. Fix it and then submit a re-inclusion request.
  • Prevent spam through captcha, moderating and being careful with logins and passwords.

It was a little disappointing that Greg’s presentation was almost exactly the same as last year, good for people who haven’t heard it, a little boring for people who have.

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