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February 10, 2010

SMX West 2010 Liveblogging Schedule

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The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.

SMX West logo

As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!

Needless to say there’s lots of excitement and planning happening in the BCI office as we prepare for what’s sure to be a great show. In fact, Bruce has blocked out a dream agenda fit for an expert SEO. You could use Bruce’s dream agenda as a guide in your journey to gain advanced-level SEO knowledge at the conference. You could also use it to track him down to ask him all your questions — though if you think that smacks of stalker, you can always attend the Ask the SEOs session, where Bruce is on the panel on Day 3 of the show.

Of course, Bruce isn’t the only one mapping out his schedule for the conference. Step one when liveblogging a fast-paced show like SMX West is to know where you’re going. So with that, here’s this liveblogger’s dream agenda for SMX West, which just so happens to be my actual agenda! :)

Day 1: Tuesday, March 2

Time BCI Liveblog Coverage Session Description
9:00 a.m. Keynote Conversation: Microsoft CEO Steve Ballmer Session Description
10:40 a.m. Mobile Paid Search Ads: Real Opportunities Session Description
1:15 p.m. Not Your Father’s AdWords: The New Google Ad Formats Session Description
3:00 p.m. Google’s Personalized Search Revolution Session Description
4:30 p.m. Supercharging Your Descriptions With Sitelinks Session Description

Day 2: Wednesday, March 3

Time BCI Liveblog Coverage Session Description
9:15 a.m. Keynote: Peter Norvig, Google Session Description
10:45 a.m. Bring In The Bling Via Bing Cashback Session Description
1:30 p.m. Dealing With Domain Names, URLs, Parameters & All That Jazz – Technical SEO Tactics Session Description
3:15 p.m. Facebook Ad Tactics For Search Marketers Session Description
4:45 p.m. The Need For Speed: Google Says It Matters Session Description

Day 3: Thursday, March 4

Time BCI Liveblog Coverage Session Description
9:00 a.m. Keynote – The State Of The Search Union Session Description
10:00 a.m. Microsoft + Yahoo: What’s It All Mean? Session Description
11:30 a.m. Measuring How Search Ads Drive Offline Conversions Session Description
1:30 p.m. Analytics Action Plans For PPC & SEO Session Description
2:45 p.m. Social Media, Search & Reputation Management Session Description

Plus, on Friday, March 5, Bruce Clay presents an action-packed one-day SEO training course that you won’t want to miss.

If you’d like to attend the show but aren’t sure you can swing the cost of a pass, the discount code smx10bruceclay gets you 10 percent off your conference pass. Otherwise, you can get that almost-there feeling by checking out the liveblog coverage here on the BCI blog. See you in Santa Clara!

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