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November 8, 2005

So why do you yahoo?

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Danny has an interesting breakdown on why people use a particular search engine. Far and away, people say they use Google for the results (68%) while the rest seem to be used because it’s convenient (AOL -65%, MSN – 63%, Yahoo – 52% with 33% choosing Yahoo for the results).

Also included in the report was the awareness of paid listings with AOL and Google users most likely to notice and MSN least likely.

Privacy concerns were also covered with 58% claiming they weren’t worried about behavioral and demographical targeting so long as it was disclosed and they could opt out. Surprisingly 27% said that they would continue using even if they couldn’t opt out.

Danny linked to charts of the report, coming courtesy of InternetRetailer.





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