Analytics Archives - Bruce Clay, Inc. BlogApril 28, 2016
#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country gather to compare notes. Last week we hosted the chat and the hot topic was monitoring social traffic. We discussed KPIs, paid and free tools. We also took on harder questions, like how to leverage the data pull from monitoring social traffic and how to prove ROI using social monitoring reports. Here’s what we learned!
March 3, 2016
You’re using Google Analytics, but, as the SMX West audience just learned from speaker Andrew Garberson, you’re merely scratching the surface of the tool’s usefulness in your work life.
First, a story. Your 80-year-old neighbor gives you a call and says that he wants to buy an electric car. He mostly just drives to the grocery store and around town, and everyone agrees he should probably stop riding around town on his bike.
You think of a list criteria for a good car for him: safe, efficient, a good warranty. He drives home in a Tesla, and yes, this meets all the criteria, but it’s a little more than that. It goes 0-60 in 2.8 seconds.
Google Analytics is like the Tesla. It’s a sports car and we’re driving it like we’ve got the emergency brake on. Let’s drive it like the high performance machine it is.
December 10, 2015
About 90% of buying is offline, but it’s very influenced by online. Attribution, then, is more important than ever. BIA/Kelsey Managing Director Rick Ducey moderates a round-table discussion with three professionals, each offering a different perspective:
- Grace Chan, VP Product at Wanderful Media
- Sherry Thomas-Zon, Chief Marketing and Revenue Officer at Retailigence
- Elliott Waldron, Director of Analytics at Placed, Inc.
They discuss how receipts data (vs. point of sale) can inform campaign planning and the purchase journey … how marketers handle large amounts of data … and what to expect in 2016 for the in-store experience.
October 1, 2015
What reports do you really need for search engine optimization? How can you make sense of the volumes of data that even low-end analytics tools collect about your site visitors and activity? After all, there are hundreds of canned reports to choose from, but only a few are really relevant for SEO. And the answer is going to be different depending on which type of stakeholder wants information.
In this SMX East session, a panel of three SEOs share their tactics when it comes to reporting:
- What the SEO stakeholders need
- Using data to tell a story
- How to build your map to Google Analytics treasure
Read the liveblog: The Most Valuable Analytics Reports All SEOs Should Be Running
September 16, 2014
Having a website without any analytics is like playing darts with your eyes closed. The odds of hitting your target are stacked against you. Online marketing and SEO is no exception. You need to be able to see how your website is performing so the odds of reaching your target goals are all in your favor.
It never ceases to amaze me how often I come across business owners who have websites, but no analytics installed on them. While they may understand the value of research and data in their decision making process, they don’t know how to collect that data. I love that I can solve that problem for them through the modern magic of Google Analytics. They’re excited to learn that after they add some simple code to their site they’ll be able to:
- Track and measure the results of their efforts
- See how many visits their website is getting and where visitors are coming from
- Access a clear vision of the role their website plays in the grand scheme of their business
Without this type of data to inform your business decisions, you are potentially wasting valuable time and resources on strategies and activities that do nothing to increase your bottom line. So, without further ado, here’s how to bring on the data!
Read more of How to Set Up Google Analytics.
March 11, 2014
“Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making.” That is a heavy statement from the #SMX West agenda description for the session I am sitting in right now.
January 20, 2014
Google calls Trends an “always-on Google zeitgeist.” Usually when a brand uses a grandiose word like zeitgeist to describe itself I can’t resist an eye roll. In this case I did something more like an eyebrow roll as it struck me like an epiphany how spot-on the word “zeitgeist” is to describe the Trends tool.
Learn more about why you should consider Google Trends much more than just a state-by-state LeBron James peak interest analyzer in 5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends.
January 17, 2014
Internet marketers gathered yesterday on Twitter to trade stories about their 2013 content performance and audience behavior during this week’s #SEOchat, hosted by Bruce Clay, Inc. On the agenda? Content and traffic behavior based on Google Analytics reports. As a group, we mined our data and determined what was working, when it was working and why it was working. Read on for a recap of the #SEOchat, plus discover takeaways based on participants’ answers. I
January 14, 2014
Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST / 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we’ll mine our 2013 data and compare notes on content performance and audience behavior. We’ll ask questions such as:
- What was your top performing content area in 2013?
- Top performing piece of content or blog post?
- What was your top traffic referrer in 2013? Top social referrer?
- What season saw the most engagement?
By identifying patterns and determining what’s working best, when it’s working and why it’s working, we can shape our 2014 SEO and content marketing strategy accordingly.
October 21, 2013
Google sent shockwaves through the SEO community recently when it decided to encrypt all of its search query data and push “Not Provided” keyword results to 100%. While this change has been a long time coming, many SEOs are now struck with the stark realization that they are going to have to devise new ways to offer their clients the type of analysis and valuable metrics that they have become accustomed to with almost no keyword data.
Like so many aspects of SEO, internet marketing requires us to extrapolate conclusions from incomplete data. The complete lack of access to referring keyword data is another obstacle that must be overcome, but it also presents a unique opportunity to improve and leverage the structure of your website to help you claim some of that lost keyword data back.