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December 28, 2011

Best of Search Conferences 2011: Day 1

Matt Cutts keynote

In 2011 the Internet marketing industry had yet another year full of huge changes. In other words, it was business as usual. Google rolled out its Panda update, an adjustment to the search ranking algorithm that aims to remove low-quality content from search results pages. The update also had repercussions for the practices of conversion rate optimization and analytics. To help you keep track of these changes and more, here’s of the first day of our “Best of Search Conferences” for 2011, with top takeaways for analytics, paid advertising, SEO and CRO.

Read more of Best of Search Conferences 2011: Day 1.




December 2, 2011

Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!

Read the SEO Newsletter

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.

Read more of Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!.




November 10, 2011

The Convergence of Online Marketing and Analytics — PubCon Vegas

PubCon Logo

As marketers, we spend a ton of time implementing stuff — but what are the important things to measure, and how do we measure them? That’s what we’re here to talk about in our first liveblog session on Day 3 of PubCon.




August 16, 2011

Meaningful SEO Metrics: Going Beyond the Numbers

SES SF

Moderator: Richard Zwicky, Independent Consultant,

Speakers:
Ray “Catfish” Comstock, Director of SEO, BusinessOnLine
Todd Friesen, Director of SEO, Performics
Rob Garner, Vice President Strategy, iCrossing

This has been a popular session for about the last 6 years and this year’s panel looks to be a great group. Rob Garner will speak first today, then Todd Friesen and lastly will be Ray “Catfish” Comstock.

Rob will start us off today by talking about measuring SEO success. He shows a slide that says, “Paid vs. SEO: the 90/20 search budget conundrum”. This basically says that 90% of the search channel budgets go to paid search while paid search only gives 20% returns. On the flip side, 10% of budgets go to SEO and those playing in the organic space will usually see about an 80% return on all revenue.

Read more of Meaningful SEO Metrics: Going Beyond the Numbers.




June 14, 2011

Harvest These 5 Types of SEO Fruit

Tower of fruit

I like to think of SEO as being similar to farming. Not content farms, but actual farming. You plant some seeds and if taken care of properly, you can reap the benefits of your labor.

For most site owners, even if they’ve already reaped some of those benefits, I think there are five specific things they can do to help improve the results for their site: incoming links, defining your site’s URL, Title tags, internal linking and analytics.

Read more of Harvest These 5 Types of SEO Fruit.




March 10, 2011

Analytics for Social Media – SMX West 2011

SMX West logo

This session aims to answer how you can quantify your social efforts. Chris Sherman starts by saying he’s seen a number of false metrics in measuring social media. The same rules don’t apply in social as they do in SEO. Let’s learn more about that now.

Read more from Analytics for Social Media




August 17, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco

ses san francisco logo

My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor's note: That just means you've got a battle scar, Jonah! Welcome to the club. :) Liveblogging is rarely pretty.]

Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Speakers:
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.

Conversion reports, Yes, you can. Cha-Ching.

How you organize the data and how you look at it is what really matters.

Read more of Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat.




June 9, 2010

Bing Webmaster Tools At A Glance

SMX

It begins, my second day as a guest live blogger… Sitting next to @RickDeJarnette, Microsoft Bing Webmaster Center blogger and @ScottClark. Scott mentioned he wanted to be in a “daily practical session.” Ready…

Presenter: Eric Gilmore, Group Product Manager, Bing

His Foundation

He shares how he got baptized into SEO, background as a corporate entrepreneur. Been at Microsoft for years and wanted to develop a world view of SEO from the publisher’s perspective.

Read more of Bing Webmaster Tools At A Glance.




March 25, 2010

Eye Tracking Research Update

Eye Tracking Session - SES NY

Moderator:
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International

Ahh. One of Susan’s favorite subjects. Shari Thurow is up first.

Continue reading Eye Tracking Research Update.




March 24, 2010

Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently

Avinash Kaushik at SES

Have you ever heard Avinash Kaushik address an audience? It’s like watching a firework. Sparkling, irresistible and filled with the wisdom of the ancients. Well, I suppose Web analytics doesn’t go back quite as far as the pyrotechnics of 12th century China, but you know what I’m saying. I’ll try to bottle some of that magic now.

Read more from Avinash Kaushik




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