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June 14, 2011

Harvest These 5 Types of SEO Fruit

Tower of fruit

I like to think of SEO as being similar to farming. Not content farms, but actual farming. You plant some seeds and if taken care of properly, you can reap the benefits of your labor.

For most site owners, even if they’ve already reaped some of those benefits, I think there are five specific things they can do to help improve the results for their site: incoming links, defining your site’s URL, Title tags, internal linking and analytics.

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March 10, 2011

Analytics for Social Media – SMX West 2011

SMX West logo

This session aims to answer how you can quantify your social efforts. Chris Sherman starts by saying he’s seen a number of false metrics in measuring social media. The same rules don’t apply in social as they do in SEO. Let’s learn more about that now.

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August 17, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco

ses san francisco logo

My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor’s note: That just means you’ve got a battle scar, Jonah! Welcome to the club. :) Liveblogging is rarely pretty.]

Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Speakers:
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.

Conversion reports, Yes, you can. Cha-Ching.

How you organize the data and how you look at it is what really matters.

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June 9, 2010

Bing Webmaster Tools At A Glance

SMX

It begins, my second day as a guest live blogger… Sitting next to @RickDeJarnette, Microsoft Bing Webmaster Center blogger and @ScottClark. Scott mentioned he wanted to be in a “daily practical session.” Ready…

Presenter: Eric Gilmore, Group Product Manager, Bing

His Foundation

He shares how he got baptized into SEO, background as a corporate entrepreneur. Been at Microsoft for years and wanted to develop a world view of SEO from the publisher’s perspective.

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March 25, 2010

Eye Tracking Research Update

Eye Tracking Session - SES NY

Moderator:
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net

Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International

Ahh. One of Susan’s favorite subjects. Shari Thurow is up first.

Continue reading Eye Tracking Research Update.




March 24, 2010

Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently

Avinash Kaushik at SES

Have you ever heard Avinash Kaushik address an audience? It’s like watching a firework. Sparkling, irresistible and filled with the wisdom of the ancients. Well, I suppose Web analytics doesn’t go back quite as far as the pyrotechnics of 12th century China, but you know what I’m saying. I’ll try to bottle some of that magic now.

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March 23, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat

Gilles Knock Sprinkle

Moderator:
Jeffrey Eisenberg, managing partner, BryanEisenberg.com

Speakers:
Jeff Gillis, product team, Google Analytics
Chris Knoch, director of SEM consulting, Omniture
David Sprinkle, director of paid search, Acronym Media

Continue Reading Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat




March 4, 2010

Analytics Action Plans For PPC & SEO

analytics action slide 1

Moderator: Christine Churchill, President, KeyRelevance.com

Speakers:

Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

Read more from Analytics Action Plans For PPC & SEO




January 27, 2010

Archive Dive with SEO Experts – SEM Synergy Extras

SEM Synergy logo

In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.

Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.

While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.

Read more of Archive Dive with SEO Experts — SEM Synergy Extras.




January 22, 2010

Friday Recap: Storm Chaser Edition

It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.

Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.

Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.

Read more of Friday Recap: Storm Chaser Edition.




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