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March 24, 2010

Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently

Avinash Kaushik at SES

Have you ever heard Avinash Kaushik address an audience? It’s like watching a firework. Sparkling, irresistible and filled with the wisdom of the ancients. Well, I suppose Web analytics doesn’t go back quite as far as the pyrotechnics of 12th century China, but you know what I’m saying. I’ll try to bottle some of that magic now.

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March 23, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat

Gilles Knock Sprinkle

Jeffrey Eisenberg, managing partner,

Jeff Gillis, product team, Google Analytics
Chris Knoch, director of SEM consulting, Omniture
David Sprinkle, director of paid search, Acronym Media

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March 4, 2010

Analytics Action Plans For PPC & SEO

analytics action slide 1

Moderator: Christine Churchill, President,


Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

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January 27, 2010

Archive Dive with SEO Experts – SEM Synergy Extras

SEM Synergy logo

In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.

Unfortunately for listeners, at the moment is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.

While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.

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January 22, 2010

Friday Recap: Storm Chaser Edition

It’s been a week deserving of a shout-it-from-the-rooftops “TGIF!” So much going on, makes a girl just wanna curl up with a bucket of Rocky Road, watching the lightning storm out my window.

Alternately, I could kick back and watch the Sundance Film Festival online. YouTube announced it is getting into the movie biz starting this week. YouTube will start renting movies, launching the offering by making five Sundance Film Festival films available for rent this weekend.

Have you heard that it’s raining in SoCal? A series of monster storms pummeled the Cali southland this week.

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December 31, 2009

Best of Search Conferences 2009: Day 3

Happy New Year! You’ve come to just the right place to ring in 2010. Looking back at the best practices, expert recommendations and search engine shifts over the last year puts marketers in a prepared state of mind entering the new year. Below you’ll find knowledge nuggets from the year’s most popular conference posts on analytics and conversions, search info for execs, advanced SEO and advanced PPC. So before you toast to a prosperous year to come, get a little introspective with these top takeaways of 2009.

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May 14, 2009

Cebit Australia- Web Analytics, Metrics and Information Management

The Future of the Web – The Semantic Web, Sebastian Chan, Head of Digital, Social & Emerging Technologies, Powerhouse Museum. Sebastian starts by giving us the caution that what he is going to talk about is “A POSSIBLE” future with regard to the semantic web. The semantic web is about linking information across the web. […]

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