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December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

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November 23, 2011

There’s No Such Thing as “Gray Hat” SEO

grey hat right side

If you’ve been in the SEO field more than five minutes, you’ve likely become familiar with the informal “Black Hat”/”White Hat” classification system for SEO techniques. White Hat methods involve creating useful, original methodologies and content for humans, and then presenting that content so that search engines can find it and show it to whoever’s looking for it. Black Hat techniques involve deceiving users and search engines in order to achieve rankings without providing long-term value and potentially causing the client harm.

Then there’s a third category of techniques that don’t fall easily into either the “white” or “black” category. They seem to exist at the borderline between the two, an ethical gray area, so they’re referred to as “Gray Hat.” The problem with Gray Hat techniques, however, is that they don’t exist.

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September 14, 2011

SMX East 2011: The Current State Of Personalized Search

Personalization Search

This session, part of the Big Picture track, will look at personalization in its incarnations at Google and Bing, and suggests what marketers should do in a personalized search world. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Speakers: Jack Menzel, Product Management Director, Search, Google (@jackm) Stefan Weitz, Director of Search, Bing (@stefanweitz) I’m […]




June 8, 2011

Keynote: Confluence of Social Data & Search — SMX Advanced

SMX

Morning! The days are quickly blending together in a flurry of dinners, lunches, drinks, parties, sessions and conversations.

Today we have Stefan Weitz, director at Bing (which, by the way, hosted a somewhat misplaced hip hop act at their party last night) who will discuss the significance of social and the Web.

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August 23, 2010

Search and Social News Bites

facebook places

Is it just me or did anyone else find it tough to stay up on search industry news with SES San Francisco flying by? Now, going through my feed reader, a number of important news bites are jumping out. Thought these might be worth sharing.

Google Streaming Search Test

Evidence of a test within Google search engine results shows the displayed results changing as a query is entered into the search box. One user reports that the Google home page automatically shifts from a search box on the predominantly white page to a results page with ads as a query is entered. Such instant preview search technology is also called “incremental search.”

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August 18, 2010

Bing: A Powerful New Choice in Search — SES San Francisco

ses sf logo

Woohoo, my last session for today. Fingers are holding up quite well, and thanks to not having to move rooms very often, my unaccustomed-to-heels feet are doing well also. It’s been a few years since I’ve worn heels consistently.

Anyways, enough about my fingers and feet. This session is about Bing and how they are coming together with Yahoo! to become a new, powerful choice in search for consumers and advertisers. I have hopes it’ll be a good session with close to zero interruptions [see my last session about Twitter automation].

No names on the Bing speakers, so for now we’ll go with Woman1, Man1, Man2 and Man3.

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August 13, 2010

Friday Recap: Randomest Recap Ever Edition

Rubik

It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?

Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!

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July 22, 2010

Put on Spindex, Consume More Social Media

Spindex preview

Ah, Spindex … just one tiny vowel away from spandex. If you haven’t heard of Spindex yet, it’s a Microsoft FUSE Labs service that was rolled out in beta and announced at the Web 2.0 Expo in San Francisco in May.

Spindex is what many people would call an aggregator. FUSE Labs disagrees. In the video posted above, we find out it’s a “personal search engine for social media” that actually analyzes the content within your networks to find out what’s trending and who’s who among your entire social audience. Presumably, it brings you the information you’d be most interested in with regards to only your communities online.

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July 16, 2010

Friday Recap: BlueGlass and Sass

cat face

Welcome to Friday, crazy cats. We both know you totally earned this weekend, so I thank you for stopping by for some recap before heading out to your sweet summer Saturday.

Susan and I have our plans all sorted out for the weekend. Come Sunday we’ll be driving out to Marina del Rey to attend the BlueGlass LA Internet marketing conference happening Monday and Tuesday. Susan will be liveblogging the sessions and I’ll be snapping up as many interviews as I can carry for our radio show. You’ll be there, too, if you’re in the area and know what’s good for you. Use the code bcbgla when you register to get 15 percent off.

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July 2, 2010

Friday Recap: O Say, Things to See Edition

Story People story on start ups

Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!

Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.

Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.

Read more of Friday Recap: O Say, Things to See Edition.




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