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Bruce Clay Europe Archives : Bruce Clay Blog

April 12, 2011

Can Marketing Survive in Europe without IT?

Ale Agostini

The following post is courtesy of Ale Agostini, managing director of Bruce Clay Italia. In this post, Ale talks digital marketing in Europe and the progression of the marketing role, which is now beginning to require traditional marketing knowledge mixed with an understanding of technology.

On April 7, Ale spoke on “SEO for Publishing Companies: 5 Best Practices from the U.S. at SIPA Munich 2011, a conference by the Specialized Information Publishers Association. In his post, Ale discusses takeaways from the conference and gives us a look into some of the issues Europeans face with the online marketing role.

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