Bruce Clay Blog : Bruce Clay
December 30, 2011Best of Search Conferences 2011: Day 3
Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.
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October 13, 2011
Panda Updates: Content Quality, Link Profile or User Behavior? ━ SEM Synergy Extras
An interesting debate went down in Bruce’s office last week. Usually, discussions about factors that underlie SEO strategy go on behind closed doors and away from outsiders’ ears, but not this time. On today’s episode of SEM Synergy, Bruce, Jess and I postulate what could be the target of the Panda Updates, Google’s most public actions to improve the quality of its organic search results. Excerpts from the show follow.
Jessica: I was reading a post on Search Engine Land and it said that Perez Hilton’s site actually was improved, the rankings, after this Panda 2.5. Do you know Perez Hilton? He’s like this celebrity gossip person. I took a look at his site and I’m really trying to figure out, what is it that Google thinks is quality about this site. There’s lots of ads on it. The content ranges everywhere from a post that’s like 100 words to a post that’s like 900 words, but it’s not written at quality by what our standards would be. There’s Meta information there but it’s kind of sloppy. I’m wondering if it’s really just that you have to dot your Is and cross your Ts and make sure you have all these elements there, versus it actually being quality. I mean, is it quality because people are engaging in it? Is that it?
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October 3, 2011
SEM Synergy Extras – Social Media & Search, Now with Real Chocolate!
Last week, SEM Synergy broadcast from Hawaii for the Search and Social conference. This year marked the second-annual conference in Kauai from the folks at Wappow!, and gave attendees an intimate setting to learn from and an opportunity to network with industry thought leaders, share ideas and make some lasting business relationships — and friendships — in a relaxed environment.
Virginia held down the fort last week back in Southern California while I hijacked SEM Synergy and took it to the Hawaiian Islands. If you missed the broadcast, you can listen to the full show here, at any time. This week’s show welcomed Gillian Muessig of SEOmoz and Ian Lurie of Portent, Inc., both speakers at last week’s event.
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September 28, 2011
Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii
Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until [...]
June 8, 2011
Mega Session: SEO Vets Take All Comers — SMX Advanced
This is a “PowerPoint-free” panel of search marketing vets who take questions on SEO issues. I gave my wrists a rest on the last session and now feel refreshed enough to liveblog a panel of six people — good God, I just counted that.
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February 3, 2011
DOMAINfest Panel: The Latest/Greatest SEO and SEM Tips
Experts: Andy Atkins-Krueger, Bruce Clay, Seth Dotterer, Danny Sullivan
Moderator: Ryan Berryman
The SEMs give tips to the domain investors in this session. I was speaking with Aaron Kvitek on the break and he was talking about the importance of cross-education in these industries. So, this ought to be a good one for everyone.
Susan and I have been switching off today with covering sessions. The consensus at this point is that I’m warmed up enough to cover a panel session. Judging by the intensity with which Susan was typing this morning on the other group session, um …
And I think I just drank out of some random person’s water bottle thinking it was mine. I’m disgusted.
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