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Content Marketing Archives - Bruce Clay, Inc. Blog

October 9, 2015

Hacking Art History to Make Content Stand Out: Liveblog of Katy Katz @Pubcon


Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she’s delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.

Most people forget 90 percent of what you share, she says. Good content won’t cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she’s learned from the great artists of history.

October 7, 2015

Search and Social Content Strategy – #Pubcon Liveblog

Feature Image Search and Social Strategy

How much time should you spend creating and promoting content? What’s the relationship between search and social? Get practical and effective content tips from the experts in this Pubcon Las Vegas session on search and social content strategy. Jordan Kasteler, our very own Mindy Weinstein, and Bill Hartzer all share their unique tactics on how to improve content that shines for both SEO and social campaigns.

Read our Liveblog Search and Social Content Strategy.

Content Promotion Strategy for Marketers, Including Pay to Play – #Pubcon Liveblog

Content Promotion session speakers

Influencer marketing and social ads are the hot topics up for discussion in the “Content Promotion Strategy: Including Pay-to-Play” at Pubcon Las Vegas. Speakers Will Scott, Phillip Thune and Casie Gillette are going to walk through their best strategies for:

  • Native advertising
  • Influencer marketing
  • Content creation, planning and promotion

Read the full liveblog.

October 6, 2015

Building Great Content for a Brand – #Pubcon Liveblog

Pubcon speakers

Content – it’s a chief component in everyone’s digital marketing strategy. More than just tips, this morning’s Pubcon Las Vegas session on “Building Great Content” includes a case study on American Eagle Outfitters that highlights just how critical strategic content marketing really is.

Read the in-depth liveblog coverage of this session featuring Loren Baker, Ann Smarty and Stoney deGeyter.

September 29, 2015

Fresh Inspiration and New Ideas (You Haven’t Heard!) for Content Creation @SMX East

Content creation panelists

Looking for fresh ideas for content creation? Casie Gillette, Bill Hunt and Grant Simmons shared innovative ideas and examples of how to maximize engagement by creating content that really grabs your users. Read on to discover new content insights (that you haven’t heard before!) from SMX East’s “Content, Keyword Research & The Art of Audience Engagement.”

Read the liveblog coverage.

April 13, 2015

Creating Content for a Boring Industry? No Problem

Writing Content for a Boring Industry

In digital marketing, we talk a lot about content. Emphasizing the importance of quality content and then sharing our tips, tricks and the latest tactics can make content writing seem exciting and sexy. But the truth is, some topics and industries just feel b-o-r-i-n-g. As a writer or the person in charge of writers, how can you turn boring subjects into good content?

Creating engaging content marketing for boring industries is something I know all too well, as I got my start in this industry as a writer. I wrote on everything from LED billboards to personal injury to self-storage units. I remember what it was like to listen to fantastic presenters talk about the magic of writing great content. Then I would go back home, sit in front of my laptop and the reality would hit me again — my topics were boring, or at least they were to me. Eventually, I figured out how to overcome my writer’s block and bring those boring subjects to life.

Read more of Creating Content for a Boring Industry? No Problem to learn the top three tips that helped me when I was writing content and then later managing writers:

  • Develop real-life stories.
  • Keep your eyes open for inspiration.
  • Focus on being practical and personal.

April 9, 2015

15 Content Writer Interview Questions You Need to Ask

Content Writer Interview Questions

The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it’s clear Google agrees. That’s why many brands and businesses hire full-time, in-house content writers. There’s no denying a qualified content writer can take your digital marketing to the next level. As a testament, Bruce Clay, Inc. has four full-time writers on staff.

“Think of everything that could be made better with refinement by a professional writer. There’s the website and blog, email marketing, everything social media from posts and profiles to customer service and reputation management, marketing collateral including white papers, downloads, press releases, and the kinds of creative content marketing pieces that are the currency of social media today,” said Virginia Nussey, the content and media manager here at Bruce Clay, Inc.

But not just anyone can type out the next Great American Blog Post. Finding the right content writer is a challenge. Make sure they’re educated (ideally with a degree in English, communications or journalism) and experienced (ask for their three best writing samples). The following questions (pulled directly from Bruce Clay, Inc. interviews) are great questions to ask during your content writer interview. Questions like these give you a full picture of your prospective writer’s skills.

February 24, 2015

Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog


Mindy Weinstein, director of training at Bruce Clay, Inc., shares three pieces of advice for creating content when businesses are “boring” or topics are not usually addressed in polite company. Read on to find out the importance of developing real life stories, keeping your eyes open for inspiration, and focusing on being practical and persona.

October 1, 2014

SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

smx cmos

Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.

Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.

September 30, 2014

SMX East Liveblog: Making Moments Matter

The sales funnel has exploded. However, the pieces of the funnel are still highly relevant. You need to be there in the consideration phase. You need to streamline the purchase process so it’s frictionless. You need to work to maintain retention and get fanatical loyalty.

Speaker Jeffrey K. Rohrs discusses three ways to leverage key moments in a sales funnel to make the path to purchase as frictionless as possible.

Read more in Making Moments Matter.

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