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Content Marketing Archives : Bruce Clay Blog

July 24, 2014

Google Author Rank is Coming; ClearVoice is Ready

google author rank what is clearvoice score

Google Author Rank is coming. Author Rank is an algorithmic analysis of an author’s authority which is used as a search engine ranking signal. When Google Author Rank comes, you’ll want to be ready, having firmly established yourself as a trustworthy authority. Now is the time for authors, journalists, bloggers and other content creators to evaluate themselves […]




June 25, 2014

Why Press Releases Still Matter to SEOs … and How to Write a Press Release that Entices Media

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In recent years, search engines have devalued links coming from press releases — and while Internet marketers were less than thrilled over the loss of direct SEO benefits, press releases still matter — a lot. Press releases have strong branding value, especially if a journalist turns your press release into an article that will reach the masses and live online.

Engaging press releases benefit all parties involved — journalists and editors get clued in on story leads, and brands and businesses are able to get highly valuable media coverage. How valuable is media coverage? According to Starch Research, news articles have “three times more credibility and six times more readership than paid advertising.” For more than a century, press releases have served as a direct line to media professionals and the starting point of many articles.

Read more of Why Press Releases Still Matter to SEOs … and How to Write a Press Release that Entices Media.




June 12, 2014

SMX Liveblog: Executing A Flawless Content Marketing Strategy

SMX panel on content marketing

In this SMX session, Chris Bennett, David Roth and Purna Virji will talk about how to how to get the most out of your content strategy. This particular topic is something I’ve recently been working on with my own clients so I can’t wait to hear what tips these speakers will offer.

Chris starts us off with. Chris wants to talk about getting mileage out of your content so you can stop working so hard. Stop spreading yourself too thin and stop wearing too many hats. Stop with the checklist marketing mentality.

You can stop this madness by repurposing your content in different areas for different uses. Take a piece of content (video, infographic, image etc.) and “get your MacGyver on!”

Read more of SMX Liveblog: Executing A Flawless Content Marketing Strategy




May 23, 2014

SMX Advanced 2014 Series: David Roth on Content that Ignites Passion

David Roth of Yahoo!

SMX Advanced 2014 is drawing closer — three weeks to go and we’re psyched. Today, we continue to the SMX Advanced 2014 Interview Series with David Roth. As the vice president of marketing at Move, Inc., the parent company of Realtor.com and other real estate-related web properties, Roth knows the value of high quality, compelling content — and the strategic content marketing that accompanies it.

Roth is a featured speaker in the SMX Advanced panel “Executing a Flawless Content Marketing Strategy” (June 12 at 1:30 p.m.). Alongside fellow panelists Chris Bennett (CEO of 97th Floor) and Purna Virji (Director of Communications at Petplan Pet Insurance), Roth will share his top insights on leveraging content to get the most out your content marketing strategy. The panel, moderated by Chris Sherman of Third Door Media and coordinated by Mark Traphagen of Stone Temple Consulting, will explore advanced social tactics, building authority and trust, and creating conversion funnels that transform readers into customers and fans.

Roth, who has worked with companies such as Tivo, Kodak, AOL and Hyundai, shared some of his top content marketing strategies in this exclusive interview. Discover examples of content marketing and brand stories done right, plus advice on how to take your own brand’s content strategy to the next level.

Read more of SMX Advanced 2014 Series: David Roth on Content that Ignites Passion.




April 21, 2014

How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

Tell-Your-Story

Storytelling. It’s important. I feel like you, my Internet marketing comrades, get this by now. Interruption marketing is dead, the online attention span is dwindling, content creation is up, and your brand needs a hook to catch consumer attention before the message goes in one ear and out the other (if it even gets to the first ear at all).

You get it.

But what if you’re not GoPro? What if your brand is boring or mundane? What if you sell less than sexy everyday products like graham crackers or online classes?

Enough with the what-ifs.

Storytelling that works is all about telling your story in a context that gets people thinking about their own lives. Every brand, no matter how “boring,” has some special hook in their product line or their value system that is a great story just waiting to be told.

Taking a cue from the experts that are already doing it right, here are three great examples of big brands that are content marketing with stories that sell, and five reasons why their campaigns work so well.

Read How 3 Big Brands Use Storytelling to Make Everyday Products Exciting




April 11, 2014

SEOs Discuss the Role of Brands as Publishers

seo chat brands as publishers

The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become publishers, they also stand to earn top-of-mind recall and establish brand recognition.

Yesterday, Bruce Clay, Inc. hosted #SEOchat on Twitter. On the agenda? Brands as Publishers.

When SEOs take on a content publisher orientation, it helps think in terms of how to tell stories and how to manage assets as publisher organizations do. The best brands tell stories that resonate with their consumers — think of Dove’s “Campaign for Real Beauty” or Dos Equis’ “The Most Interesting Man in the World.” These brands aren’t just advertising — they’re telling stories. This kind of strategic content marketing means brands and businesses have to be capable in the role of a publisher, i.e. creating and curating content, images and video that targets and engages specific audiences.

Read all about what SEOs discussed during this week’s Brands as Publishers #SEOchat.




April 8, 2014

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

michael brito

Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet marketing role you’re wearing many hats, developing and optimizing the content to publish across the channels, and coordinating the various interests of the brand across the organization. To aid you in this task, we’ve published “Content Marketing Strategies for Professionals,” within which renowned social media strategist and community builder Michael Brito contributes a section on where paid, earned and owned media intersect, and how to maximize the impact of these channels through synergistic strategy.

Read more of To Tell the Right Stories, You Need to Listen: Michael Brito’s Thoughts on Content Marketing.




April 1, 2014

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

Bruce Clay

Since 1996, Bruce Clay has been commited to ethical SEO and his passion for all things concerning search. Armed with a “be a leader, not a follower” mentality, he has helped to shape the landscape of Internet marketing with his books, presentations and training — and earned his company a spot in the Inc. 500 | 5000 list for seven consecutive years.

Clay’s SEO insights are laced throughout every chapter of his latest book, “Content Marketing Strategies for Professionals,” coauthored by Murray Newlands. Clay uses his vast knowledge and experience to provide readers with SEO tips concerning:

  • blogging
  • curation
  • video
  • images
  • social media
  • paid search
  • and more

In a special interview, Clay shared some of his insights on being a CEO. It turns out a lot of the principles behind successful SEO, such as transparency and commitment to quality, are the same principles that have led to his success as a CEO.

Read more of How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence.




March 24, 2014

30 Smart Online Marketing Tips from SMX West

SMX lightbulb-3-Crop

This year Bruce Clay, Inc. writers Virginia Nussey and Chelsea Adams were able to attend 40% of the SMX West sessions offered March 11–13, 2014. From the sessions they attended, they were able to compile 24 live blog posts, and 30 actionable takeaways for anyone needing a quick hits summary of the event.

Continue on to read 30 Smart Online Marketing Tips From SMX West , and to add your own to the list in the comments section.




March 11, 2014

#SMX Liveblog: Shifting From Content Marketing to Media Company (#ms1)

Brian-Clark

What does it mean to adopt a “media-first” business strategy?

In this session Copyblogger Media Founder and CEO Brian Clark is going to tell us (in 25 minutes or less) the ingredients of engaging content, what it means to adopt a media-first business strategy, and the changes organizations must make to survive in the era of content-first marketing.

Read more of #SMX Liveblog: Shifting From Content Marketing to Media Company (#ms1).




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