Bruce Clay Blog : Content MarketingNovember 14, 2013
I love when I come across a utilitarian brand like Ray Ban who, despite selling a product that doesn’t naturally lend itself to content creation (who wants to read dozens of articles about sunglasses?), has a content marketing strategy that is engaging, memorable, and, more or less, killing it.
Ray Ban LogoThe trick? Excellent storytelling that aligns the brand with the target market’s deeper interests. Or — in Ray Ban’s case — using music, architecture and the human experience to sell sunglasses.
Read on for two takeaways from Ray Ban’s content marketing strategy that we can all learn from.
November 6, 2013
I just got out of the G/H ballroom for the first session on Day 2 of SES Chicago 2013! If you want to roll through my presentation deck, I’ve embedded it here. The version of the presentation posted here has my speaking notes; hopefully they help explain what the heck dinosaurs have to do with blogging, if you find the slides alone a little disjointed. Enjoy!
Click to see the presentation deck of #SESCHI Bad*ss Blogging.
October 28, 2013
Holy content marketing! If every tangible takeaway from the 214-page Linkdex “Rethink Your Content Marketing” eBook were a dollar I’d be doing the backstroke in hundos like Scrooge McDuck right now. That said, since time is money, I thought I’d save you some by offering my top 35 takeaways from the first 100 pages of […]
October 24, 2013
I have found myself reading a lot of content in or through Google+ posts lately. And not because I am going to Google+ seeking content. I don’t go to the Google+ content – the Google+ content is coming to me via page one of my Google Search Plus Your World results.
Forget link building; I say we shift gears and start focusing on circle building!
September 17, 2013
Take your seats! It’s time for the Back-to-School edition of The SEO Newsletter. It’s chock-full of information that search marketers and SEOs can use to enrich their sites, including an in-depth look at how to generate engagement objects (for content marketers) and a guide for 101-level SEOs on how to set up Google Webmaster Tools, plus this month’s top internet marketing news.
October 2, 2012
I’m kind of excited to be covering this session because this is one of the Plus tracks – meaning anyone with the free-level conference pass can attend. Looking forward to seeing what it’s all about.
Today we have Jon Ball (@LinkBuildingJon) of Page One Power. Wow, full house. He is starting down on the floor with the people. I love it when speakers do that. He starts off by saying you can be as relevant as you can be in your topical theme on your site, but if no one links to you, then you aren’t going to get anywhere.
July 27, 2012
Looking for the start time of tonight’s opening ceremonies broadcast for the Olympic Games, I ended up getting my info from LATimes.com.
After reading about the spectacle in store tonight, I thought about how stoked the news site must be to land my traffic. And how SEO smart they must be. I wondered what they were doing to be among the top ranked results for those looking for info on the opening ceremonies. And why did I choose that link among those listed?
Read more of Marketing Gold: Opportunities in the Summer Olympics.
March 29, 2012
Every time a new media channel emerges, gains popularity and shows data on reaching people and potentially driving revenue, everyone wants a piece of the pie. A B2C company might not have to think twice about joining Pinterest, but what about B2Bs? What if your product is “services” – does it make sense for you to use Pinterest to reach your target market?
The allure of Pinterest from a Web marketing perspective and one of its main selling points for B2Bs is to drive traffic to your site (and then hopefully convert community members into clients someday – right?).
While we can’t argue the value of social, it’s not always directly related to the bottom line, so it would seem reasonable that Pinterest could be yet another avenue to reach and connect. But, before you go jumping on the bandwagon, remember that money is on the table.
Read more of I’m a B2B Company, Should I Be Using Pinterest?.
March 26, 2012
Those responsible for an online businesses content strategy should be aware of recent changes to Google’s ranking algorithm when assessing content needs of a website. The Google update referred to as Venice places an emphasis on location-based, or geo-targeted, content relevance. Queries that suggest location is an important factor now receive local-specific results where before they were only returned when local intent was explicit.
The critical role of content that meets search engines’ automated qualifications and leads human visitors to convert is a coveted intersection that sets apart successful businesses from the competition. It’s why at Bruce Clay, Inc. content, both on-site and off-site, is a priority within our holistic SEO strategy and is among the top services we offer, including those for local business SEO.
March 1, 2012
In this session, our panelists discuss Google’s Panda update and tips for quality content and tactics that will help your overall visibility online.
Read more of The “New” Killer Content.