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Conversion Rate Optimization Archives - Bruce Clay Blog

June 2, 2014

How to Use Schema Markup to Improve Your Website Visibility in Search

apple-pie-recipe-search-results-red-box-snippets

Schema markup has become quite a hot topic among SEOs, especially since Bing’s Sr. Product Manager Duane Forrester confirmed that schema markup is a ranking factor. Google also encourages the use of structured data. It’s the newest form of website optimization that hardly anyone is using. In a recent study, Searchmetrics revealed that only a small fraction of domains incorporate schema markup (less than 1 percent!). However, more than a third of Google search results contain rich snippets, which are extra bits of information that make a result stand out.

Bottom line: Internet marketers and SEOs have a huge opportunity to jump ahead of their competition by implementing schema for rich snippets.

This article will help you understand what schema markup is, how it works, and why it’s important for making your website more visible in organic search results. I’ll also show you how to mark up content yourself and point you to some handy resources you or your webmaster can use. If there is one thing you do today, mark up one of your web pages and see what kind of impact it has on search results.

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February 23, 2012

Everything You Need to Know About the Facebook Subscribe Button

The Facebook Subscribe function launched late 2011, and many have since adopted it as a way to share content and gain reach — further than they had been able to before. But, without access to hard data, some are questioning if it’s worth it to them, while others see it as a powerful way to market. If you haven’t made the decision on whether or not the Facebook Subscribe button is right for your business objectives, read on. We’ll dive into the “whys” and “hows” of the Facebook Subscribe function, and what people are saying they’ve discovered about it since it’s inception in September 2011.

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February 13, 2012

Your Complete 2012 Guide for Tackling Important SEO Issues

Bruce Clay Australia’s SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends. The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that websites need to address to help shape Web marketing strategy. The report is free and available for download here.

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January 26, 2012

16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score

Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.

If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.

So, without further adieux, here are the highlights of January’s SEO Newsletter.

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December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

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December 28, 2011

Best of Search Conferences 2011: Day 1

Matt Cutts keynote

In 2011 the Internet marketing industry had yet another year full of huge changes. In other words, it was business as usual. Google rolled out its Panda update, an adjustment to the search ranking algorithm that aims to remove low-quality content from search results pages. The update also had repercussions for the practices of conversion rate optimization and analytics. To help you keep track of these changes and more, here’s of the first day of our “Best of Search Conferences” for 2011, with top takeaways for analytics, paid advertising, SEO and CRO.

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December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics

Up

Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

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December 6, 2011

What Internet Marketing Can Teach Us About Interpersonal Communication

One to One (or a defined many) communication

Audience: Web marketers
Estimated reading time: 5 minutes

Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.

Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …

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October 27, 2011

Is ROI Overrated? SEM Synergy Extras

Defining ROI

Why?!

Why do I do what I do? What’s the benefit? If I build links on the Web and no results are measured, is there a return on investment?

In my interview with link builder and social media marketer Julie Joyce on today’s SEM Synergy podcast, this concept kept popping up. Seems obvious when I say it out loud, but it’s a concern that can haunt an online marketer’s practice and put continued efforts at risk. In short, it’s hard to measure the value of links and social media.

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October 25, 2011

Emo CRO: Get the Conversion, Go for the Gut

All-powerful technology

There are now officially 7 billion people on the planet. It’s taken our species tens of thousands of years to get to where we are now. An advanced civilization reliant on technology, we’ve reached an era where our artificial intelligence can quibble over who’s more powerful, as evidenced by the latest silly Facebook circular.

And yet, not much has changed at all. At our core, we’re still predictably emotional humans who like to cuddle and are afraid of the dark.

As marketers, we use psychology to our advantage to persuade consumers to buy our chocolate or use our floral service. Despite how far we may have evolved, humans remain comprised of id, ego and super-ego. A successful appeal to the id, that animalistic, pleasure-seeking instinct, is comparable to an “inception” ━ implanting an idea in the unconscious mind. And while we like to think of ourselves as in control of our decisions, there are primal forces at play beneath the surface of our consciousness.

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