Internet Marketing
February 3, 2010
Getting Cozy with Self Promotion — SEM Synergy Extras
On today’s episode of SEM Synergy, guest Lisa Barone joined us on the show. If you read the BCI blog before September of ‘08, you know The Lisa from these very pages. There’s also a chance you know her as the blogger kicking butt and chief branding officer of the marketing company she co-founded, Outspoken Media.
During what I’ll loosely call our interview (i.e. happy hour at Yolanda’s Mexican Restaurant), Lisa touches on the need for writers to overcome any lingering aversion to self promotion. Because, as she explains, promotion is the difference between awesome content and awesome content that people read. It’s a topic she tackles is greater detail on the Outspoken Media blog, where she writes:
“Content is not king. Your ability to promote that content is.”
Read more of Getting Cozy with Self Promotion — SEM Synergy Extras.
January 20, 2010
SEO Story Time with Bryan Eisenberg — SEM Synergy Extras
Today’s episode of SEM Synergy features tech news of the week, tips for brainstorming new content ideas, and an incredibly insightful sit down with accomplished Internet marketer Bryan Eisenberg.
Bryan talked about a couple of his passions on the program today, conversion optimization and copywriting, though he frequently lends his expertise elsewhere, such as in the pages of his NYT best-selling books, at conferences, and in interviews, like the one below…
Read more of SEO Story Time with Bryan Eisenberg — SEM Synergy Extras.
