Bruce Clay Blog : email marketingNovember 5, 2012
Email Marketing Done Right: Finding Its Place in Your Digital Strategy and Using Data to Personalize the Experience
Email marketing is alive and well, and is an important part of your company’s content and communications strategy. When done right, email marketing is a seamless part of your digital marketing campaign, and continues to engage your customers long after that first conversion.
With SES Chicago around the corner, I wanted to chat with one of the upcoming speakers, Sundeep Kapur. I caught him at SES San Francisco this year, and I liked his approach to using data to personalize email marketing.
Sundeep is a digital evangelist for NCR Corporation, a global technology company that provides products like point-of-sale terminals, barcode scanners and much more. He specializes in converged channel marketing strategy, from direct marketing to social media. Sundeep is also a teacher, and dubbed the “Email Yogi,” working with businesses across multiple industries to personalize and speak to consumers more effectively.
Sundeep and I sat down to chat about email marketing, and the conversation that follows is jam-packed with info on how email fits into the digital strategy, how to use transaction data to personalize emails, the future of mobile and email marketing, subject line optimization, campaign distribution times and much more.
August 16, 2012
This is the final session of the day for me, and it’s by Sundeep Kapur (@eMailYogi). He is going to be talking about how to drive 51 percent engagement from email marketing. He just said it’s proven that chocolate and peanut butter is like crack for women (well, not verbatim), and there’s actually been studies [...]