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December 31, 2013

BOOK REVIEW: Dave Eggers’ The Circle is Must-Read Fiction for Internet Marketers

Dave Eggers

It’s the eve of 2014 and a new year necessitates a new reading list. For Internet marketers, Dave Eggers’ The Circle is one book you won’t want to leave off that list. Dave Eggers’ The Circle provides an account of a young woman’s rise to the upper echelons of the Circle — a company of the future dominating both the search and social spheres. Though fiction, The Circle provides an eerily familiar account of “the most influential company in the world’s” ever-evolving technology and ever-increasing power sure to intrigue Internet marketers and community managers. When you’re ready for a break from how-to’s and manuals, I recommend The Circle, where you’ll dive into the long-term implications — if only fictitious — of a Google-esque empire’s rise. Read on to discover why this book should be your next choice when it comes to fiction.

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November 22, 2013

Search & Social Workshop Triple Header Is a Can’t Miss for Bay Area Marketers — Plus a Promo Code for a Can’t-Be-Beat Price!

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It’s Christmas come early for Bay Area Internet marketers next month when Search Engine Journal hosts a limited-engagement SEO and social media marketing workshop led by Facebook Director Matt Idema, SEJ Managing Editor John Rampton and SEO industry pioneer Bruce Clay.

Opportunities to get marketing advice from a Facebook executive in an intimate setting are rare, even in San Francisco’s hotbed of tech entrepreneurialism. An hour with a Facebook exec, including time for Q&A, doesn’t usually come outside a full industry conference pass. Bruce Clay’s training is a deep-dive SEO experience that every marketer who thinks he knows SEO should experience. A day of training with Bruce at a conference like SMX can cost more than $1,000.

On Dec. 3, 50 people will get to spend the afternoon with these top-of-field experts getting in-person advice on leveraging the Internet’s hottest platforms — Google, Facebook and Pinterest.

Get your seat here for just $89 with promotion code bruceclayVIP.

Read more of Search & Social Workshop Triple Header Is a Can’t Miss for Bay Area Marketers.




September 30, 2013

What is the Facebook Algorithm?

Facebook sign on Willow Road

The Facebook algorithm takes into consideration engagement interactions, relevance, timeliness, and thousands of other weighted factors in an effort to populate a user’s news feed with more of the stuff they want (as inferred by Facebook), and less of the noise.

Unlike Twitter where every tweet you make automatically enters the Timeline of every person that follows you, on Facebook the content that shows up in an individual’s News Feed is dictated by an algorithm. If someone Likes your Page (or befriends you if you have a Profile rather than a Page), you’ve simply crossed the first barrier of earning a position in that user’s News Feed.

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on EdgeRank and the Facebook algorithm, read What is the Facebook Algorithm?




May 21, 2013

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

A best practice for vacationing is to write your blog ahead of time!

Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up, if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to expect.

You don’t want your brand voice to fall silent while you’re away, so set aside some to time to craft and schedule social media posts before you vacate. Tweets, Facebook posts and LinkedIn posts should be distributed throughout each day. It is also essential that you find the time to prepare and schedule a blog post ahead of time.

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May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

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March 12, 2013

Meet Facebook Graph Search #22B

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Here’s what’s in store according to the SMX West conference agenda: “In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how […]




Keynote Conversation: Grady Burnett, Facebook

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Good morning from San Jose! Today we get our keynote, and here’s SMX’s description: “The developments keep coming fast-and-furious from Facebook, which last year tipped over the 1 billion user mark. In this keynote conversation, Grady Burnett, Vice President of Global Marketing Solutions for Facebook, will talk with Search Engine Land founding editor Danny Sullivan […]




February 25, 2013

4 Ways to Start Optimizing Your Facebook Presence

Facebook Post Insights

Companies will often have a Facebook presence but are still not quite sure what to do with it. And while the opportunities are seemingly endless, we’re gonna get back to the basics on this one and talk about how a few simple steps can help you lay the foundations for a more successful Facebook experience. Today we’ll go over:

1. Understanding your Facebook Insights.
2. Promoting your status updates.
3. Optimizing your about section.
4. Creating a schedule for posting.




February 5, 2013

How’s It Going, Facebook? Feature Updates to Watch For

hows-it-going

Facebook and me are tight. I like how Facebook’s always asking me how I’m doing. No matter what’s going on in my life, I know Facebook is happy to hear from me. It’s pretty impressive Facebook can always make the time considering how much it’s got going on. Lately the service has been really busy adding new features to its social platform, so I wanted to take a minute to get an update from the ultimate update sharing service.

For marketing implications of Facebook Graph and a light-hearted conspiracy theory about Facebook Gifts, read on.




January 23, 2013

Promote Your Brick and Mortar with Facebook Nearby

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On December 12th, Facebook introduced the “Nearby” feature for its iOS and Android apps. Facebook Nearby allows users to find a place near them based on the recommendations of their Facebook friends.

The app now includes:

  • Recommendations
  • A rating system
  • A search box made of different business categories
  • Functionality that allows users to contact a specific business directly.

Only those businesses (large or small) that have a Facebook Page will be listed.

With the Nearby feature, Facebook aims to become a personalised local recommendation engine.

Read more of Facebook Turns Local Recommendation Engine with Nearby Feature.




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