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October 4, 2011

A 3-Step Self-Help Digital Marketing Plan

Google Analytics illustration

Fall is fresh upon us and there’s something in the air that, along with transforming the leaves, tickles desires for change within us as well. It might be that we’ll soon be giving thanks and spending holidays with loved ones. Or it might be an ancient programming that prepares us to smarten up and hunker […]

September 27, 2011

Socially Analyzing: Search and Social Hawaii

Search and Social Logo

Aloha! I’m totally amped up on amazing Hawaiian coffee, so I’m ready for lighting-fast typing. Dennis Yu, on Twitter @DennisYu, talks about how to effectively report social media efforts. He has just informed us that there is no PowerPoint for this presentation. He is showing us a Facebook page for Lane Bryant, a client of […]

September 22, 2011

Must-Read Info on Facebook Ads with Marty Weintraub ━ SEM Synergy Extras

Facebook customers

You’ve heard about how Facebook is the closest stop to Mecca on the Digital marketing train these days. With user segment targeting that surpasses all other channels and a drool-worthy potential for engagement, businesses of all stripes are interested in creating or maintaining a lively presence on the social networking site. Just as Facebook made […]

September 15, 2011

SMX East 2011: Facebook, Twitter and SEO

Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results.  No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not […]

September 14, 2011

SMX East 2011: A Keynote Conversation with Eli Pariser

Chris Sherman Keynote Intro

Eli is the author of “The Filter Bubble” and this morning, Danny Sullivan and Chris Sherman will be talking with Eli about personalization. Personalization in search has long been the holy grail, however there’s a sometimes overlooked dark side to the technology. This is the filter bubble, a hidden Web that arises when algorithms, rather […]

September 9, 2011

Friday Recap: Remembrances, Dreams and Decisions Edition

American Flag

In the immortal words of Rebecca Black:

Friday, Friday
Gettin’ down on Friday
Everybody’s lookin’ forward to the weekend
Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun

Do a little partying for me while you’re at it. I’ll be getting myself in gear for SMX East next week. Lisa Buyer and I have committed ourselves (and I do mean straight jacket committed) to liveblogging 15 sessions during the week. Plus I’ll be reviving my roving reporter role for SEM Synergy along with keeping dates with some of my favorite industry and Gothamites.

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August 26, 2011

Friday Recap: Just for Giggles

With all that’s going on in the world – hurricanes, Libya, and the uncertain future of a Jobs-less Apple – wouldn’t it be nice to start your weekend off with some light laughter and carefree fun? For most of us, things are pretty peachy, after all.

How else might I tickle your whistle? Falling squarely in the impressive category, baby can read!

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June 12, 2011

Yes Virginia, Facebook Is SEO – SMX Advanced

You ‘Like’ SEO! Then you must ‘LIKE’ Facebook. Yes, my SEO friend, Facebook is SEO and ‘Like’ it or not, Facebook can’t be ignored. With almost 700 million users, tides are turning to Facebook, coined the ‘unofficial’ Official Social Network. Also known as the Social Web, Facebook is staking a claim in the online mindshare […]

May 25, 2011

The Facebook Like Button, Dissected


The Facebook Like button. Not since the invention of the word “like” has “like” had so much impact on the human psyche.

Forget friends — gaining approval by people online via the Like button is the new popularity gauge, leaving those with less likes than others feeling a bit inferior and even lost.

And since Facebook, Bing and trends tell us we all need to be liked, the only cure for our complex is well, more likes.

So, let’s take a look at this crazy Like button phenomenon, its various uses and why you need to be liked to survive in the age of online marketing.

Read more of The Facebook Like Button, Dissected.

May 12, 2011

The Value of a Facebook Fan: What’s it Worth?


Just recently, I approached Bruce with an idea for incorporating a contest into a reveal tab on our Facebook page that I was sure would increase our “likes.” I had it all planned out and it was going to be FANtastic (pun intended).

But, Bruce and I got to talking about it … and he posed the question: “Why do we want more ‘likes’? I sat for a few seconds, and realized that the answer: “Because it’s the cool thing to do” really wasn’t going to cut it.

Why do we want more likes? What is that going to achieve? What really is the value of a like?”

I realized my affinity for unicorn and rainbow social media tactics simply wasn’t going to cut it this time. I was guilty of ignoring the nitty gritty metrics and simply jumping on the Like bandwagon with its popularity contest mentality.

I knew there had to be more to the value of a Facebook fan story, and I’m on a mission to uncover it. And that’s what we’re here to talk about today.

Read more of The Value of a Facebook Fan: What’s it Worth?

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