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September 14, 2011

SMX East 2011: A Keynote Conversation with Eli Pariser

Chris Sherman Keynote Intro

Eli is the author of “The Filter Bubble” and this morning, Danny Sullivan and Chris Sherman will be talking with Eli about personalization. Personalization in search has long been the holy grail, however there’s a sometimes overlooked dark side to the technology. This is the filter bubble, a hidden Web that arises when algorithms, rather […]




September 9, 2011

Friday Recap: Remembrances, Dreams and Decisions Edition

American Flag

In the immortal words of Rebecca Black:

Friday, Friday
Gettin’ down on Friday
Everybody’s lookin’ forward to the weekend
Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun

Do a little partying for me while you’re at it. I’ll be getting myself in gear for SMX East next week. Lisa Buyer and I have committed ourselves (and I do mean straight jacket committed) to liveblogging 15 sessions during the week. Plus I’ll be reviving my roving reporter role for SEM Synergy along with keeping dates with some of my favorite industry and Gothamites.

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August 26, 2011

Friday Recap: Just for Giggles

With all that’s going on in the world – hurricanes, Libya, and the uncertain future of a Jobs-less Apple – wouldn’t it be nice to start your weekend off with some light laughter and carefree fun? For most of us, things are pretty peachy, after all.

How else might I tickle your whistle? Falling squarely in the impressive category, baby can read!

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June 12, 2011

Yes Virginia, Facebook Is SEO – SMX Advanced

Facebook SEO

You ‘Like’ SEO! Then you must ‘LIKE’ Facebook. Yes, my SEO friend, Facebook is SEO and ‘Like’ it or not, Facebook can’t be ignored. With almost 700 million users, tides are turning to Facebook, coined the ‘unofficial’ Official Social Network. Also known as the Social Web, Facebook is staking a claim in the online mindshare […]




May 25, 2011

The Facebook Like Button, Dissected

Facebook

The Facebook Like button. Not since the invention of the word “like” has “like” had so much impact on the human psyche.

Forget friends — gaining approval by people online via the Like button is the new popularity gauge, leaving those with less likes than others feeling a bit inferior and even lost.

And since Facebook, Bing and trends tell us we all need to be liked, the only cure for our complex is well, more likes.

So, let’s take a look at this crazy Like button phenomenon, its various uses and why you need to be liked to survive in the age of online marketing.

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May 12, 2011

The Value of a Facebook Fan: What’s it Worth?

Fans

Just recently, I approached Bruce with an idea for incorporating a contest into a reveal tab on our Facebook page that I was sure would increase our “likes.” I had it all planned out and it was going to be FANtastic (pun intended).

But, Bruce and I got to talking about it … and he posed the question: “Why do we want more ‘likes’? I sat for a few seconds, and realized that the answer: “Because it’s the cool thing to do” really wasn’t going to cut it.

Why do we want more likes? What is that going to achieve? What really is the value of a like?”

I realized my affinity for unicorn and rainbow social media tactics simply wasn’t going to cut it this time. I was guilty of ignoring the nitty gritty metrics and simply jumping on the Like bandwagon with its popularity contest mentality.

I knew there had to be more to the value of a Facebook fan story, and I’m on a mission to uncover it. And that’s what we’re here to talk about today.

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March 31, 2011

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn

baseball glove

Today is opening day of baseball season, and everyone (including Susan) is just a little fired up. I happen to have a lot of Red Sox fans in my Facebook feed, and before I even had my coffee this morning, there was already a little not-so-friendly East Coast rivalry occurring (well, actually, the Yankees assaults started days ago). [It's the duty of every American to hate the Yankees. --Susan]

Baseball season got us thinking here in the writers department about the social aspects of baseball games. Why are people willing to pay seven bucks for a mediocre beer and five dollars for a hot dog at the game, when they could get a six-pack and whole package of dogs at the grocery store for half the price and watch it at home? The answer is the community and the experience.

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March 9, 2011

SMX West 2011: Building Buzz on Facebook: Getting Liked & Shared

SMX West logo

This session is all about Facebook and how to best use this important platform for your marketing efforts. It’s the last session of the day and everyone looks a little tired … or is that me? It’s been a great second day, so let’s close it out right!

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February 18, 2011

The Age of Social Media: Can Facebook Set Us Free?

Social Media and Worldwide Communications

Facebook might not be thrilled in claiming responsibility or heroism for Egypt’s freedom. In fact, it’s quietly trying to stay under the radar so it can likely eventually expand into countries like China.

Nonetheless, it’s actually quite mind-blowing that Facebook served as a catalyst for the people of Egypt to join together in a fight for democracy.

We should still move forward with caution, though, even as we marvel and delight in what has happened. Mass connectivity has its advantages and its consequences.

Read more of The Age of Social Media: Can Facebook Set Us Free?.




January 19, 2011

Sorry, but Social Media Is Not Like an Old Friend

Friends

You know those old friends you have – the friends you’ve known for, like, ages who, no matter how much time passes, you know you can always call them up and it’s like there was never any space between you? Yeah those friends.

OK, take those friends – you picturing them in your head? Take those friends and think of the exact opposite of them. And those are your friends on social media networks.

I’m sorry to be the one to break the news, but unlike an old friend, your peeps on social media networks like Twitter, Facebook, LinkedIn and others will forget about you unless you take the time to let them know you’re there.

And unlike an old friend, it takes more than just a phone call or drop-by every so often to let them know you’re thinking about them. It’s a full-time job pleasing those finicky little social media goers.

Read more of Sorry, but Social Media is Not Like an Old Friend.




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