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September 22, 2011

Must-Read Info on Facebook Ads with Marty Weintraub ━ SEM Synergy Extras

Facebook customers

You’ve heard about how Facebook is the closest stop to Mecca on the Digital marketing train these days. With user segment targeting that surpasses all other channels and a drool-worthy potential for engagement, businesses of all stripes are interested in creating or maintaining a lively presence on the social networking site. Just as Facebook made […]

September 15, 2011

SMX East 2011: Facebook, Twitter and SEO


Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results.  No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not […]

September 14, 2011

SMX East 2011: A Keynote Conversation with Eli Pariser

Chris Sherman Keynote Intro

Eli is the author of “The Filter Bubble” and this morning, Danny Sullivan and Chris Sherman will be talking with Eli about personalization. Personalization in search has long been the holy grail, however there’s a sometimes overlooked dark side to the technology. This is the filter bubble, a hidden Web that arises when algorithms, rather […]

September 9, 2011

Friday Recap: Remembrances, Dreams and Decisions Edition

American Flag

In the immortal words of Rebecca Black:

Friday, Friday
Gettin’ down on Friday
Everybody’s lookin’ forward to the weekend
Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun

Do a little partying for me while you’re at it. I’ll be getting myself in gear for SMX East next week. Lisa Buyer and I have committed ourselves (and I do mean straight jacket committed) to liveblogging 15 sessions during the week. Plus I’ll be reviving my roving reporter role for SEM Synergy along with keeping dates with some of my favorite industry and Gothamites.

Read more of Friday Recap: Remembrances, Dreams and Decisions Edition.

August 26, 2011

Friday Recap: Just for Giggles

With all that’s going on in the world – hurricanes, Libya, and the uncertain future of a Jobs-less Apple – wouldn’t it be nice to start your weekend off with some light laughter and carefree fun? For most of us, things are pretty peachy, after all.

How else might I tickle your whistle? Falling squarely in the impressive category, baby can read!

Read more of Friday Recap: Just for Giggles.

June 12, 2011

Yes Virginia, Facebook Is SEO – SMX Advanced

Facebook SEO

You ‘Like’ SEO! Then you must ‘LIKE’ Facebook. Yes, my SEO friend, Facebook is SEO and ‘Like’ it or not, Facebook can’t be ignored. With almost 700 million users, tides are turning to Facebook, coined the ‘unofficial’ Official Social Network. Also known as the Social Web, Facebook is staking a claim in the online mindshare […]

May 25, 2011

The Facebook Like Button, Dissected


The Facebook Like button. Not since the invention of the word “like” has “like” had so much impact on the human psyche.

Forget friends — gaining approval by people online via the Like button is the new popularity gauge, leaving those with less likes than others feeling a bit inferior and even lost.

And since Facebook, Bing and trends tell us we all need to be liked, the only cure for our complex is well, more likes.

So, let’s take a look at this crazy Like button phenomenon, its various uses and why you need to be liked to survive in the age of online marketing.

Read more of The Facebook Like Button, Dissected.

May 12, 2011

The Value of a Facebook Fan: What’s it Worth?


Just recently, I approached Bruce with an idea for incorporating a contest into a reveal tab on our Facebook page that I was sure would increase our “likes.” I had it all planned out and it was going to be FANtastic (pun intended).

But, Bruce and I got to talking about it … and he posed the question: “Why do we want more ‘likes’? I sat for a few seconds, and realized that the answer: “Because it’s the cool thing to do” really wasn’t going to cut it.

Why do we want more likes? What is that going to achieve? What really is the value of a like?”

I realized my affinity for unicorn and rainbow social media tactics simply wasn’t going to cut it this time. I was guilty of ignoring the nitty gritty metrics and simply jumping on the Like bandwagon with its popularity contest mentality.

I knew there had to be more to the value of a Facebook fan story, and I’m on a mission to uncover it. And that’s what we’re here to talk about today.

Read more of The Value of a Facebook Fan: What’s it Worth?

March 31, 2011

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn

baseball glove

Today is opening day of baseball season, and everyone (including Susan) is just a little fired up. I happen to have a lot of Red Sox fans in my Facebook feed, and before I even had my coffee this morning, there was already a little not-so-friendly East Coast rivalry occurring (well, actually, the Yankees assaults started days ago). [It’s the duty of every American to hate the Yankees. –Susan]

Baseball season got us thinking here in the writers department about the social aspects of baseball games. Why are people willing to pay seven bucks for a mediocre beer and five dollars for a hot dog at the game, when they could get a six-pack and whole package of dogs at the grocery store for half the price and watch it at home? The answer is the community and the experience.

Read more of Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn.

March 9, 2011

SMX West 2011: Building Buzz on Facebook: Getting Liked & Shared

SMX West logo

This session is all about Facebook and how to best use this important platform for your marketing efforts. It’s the last session of the day and everyone looks a little tired … or is that me? It’s been a great second day, so let’s close it out right!

Read more of SMX West 2011: Building Buzz on Facebook: Getting Liked & Shared.

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