Google Archives - Page 3 of 20 - Bruce Clay, Inc. BlogJanuary 20, 2015
Since 2006, Bruce has posted annual predictions of what he expects will jostle the SEO and Internet marketing industry in the year to come. What follows are 9 predictions by Bruce Clay on mobile, local, video, voice search, and shifts among the Internet’s dominant players.
- Mobile use has surged to 50 percent of U.S. Internet access. Bruce predicts mobile results satisfaction will become the search engines’ priority, and the battleground for Bing and Google’s final search market share showdown.
- Local results will be the next page-one real estate that search engines look to monetize. Expect enhancements to local listings such as coupons and photos ━ for a fee.
- Google will introduce an ecommerce product or platform to strengthen consumer use of Google for product searches, as Amazon threatens Google’s PPC revenue.
For more on how and why this all happens and the big picture that ties it all together, read Bruce’s 2015 Predictions for the SEO Industry.
October 22, 2014
For 12-plus months analysts have been waiting for the Penguin 3.0 update that would allow reformed corner-cutting clients to claim full penalty recovery and regain SERP rank. With six months between updates set as the standard through 2012 and 2013, a full 12-month cycle between updates has created quite the build-up for Penguin 3.0.
So, when an October 17, 2014 Penguin 3.0 update was announced by Search Engine Land on October 19, much SERP rank fluctuation was expected. Instead, what we’ve seen in the five days since the update can only be described as overwhelmingly underwhelming.
Read more of Penguin 3.0 is Overwhelmingly Underwhelming.
October 16, 2014
On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized coding. All you need is a table. Oh, and relevant data.
October 6, 2014
How often can you chat search advertising face to face with Google? Google representatives are answering your questions in Bruce Clay, Inc.’s Pubcon booth 207 on Wednesday, Oct. 8, from noon to 2 pm.
We’re excited to be hosting this special in-person opportunity with Google as part of the Google Partners program. Google’s experts will be answering questions about:
- Current and recent AdWords announcements or features, such as callout extensions and phone tracking
- Google Shopping, the transition from PLAs along with holiday or seasonal AdWords advice
- Google Analytics best practices as they apply to AdWords campaign management
- Leveraging Google Analytics to improve AdWords performance
If you don’t already have plans to attend Pubcon, we’ve got you covered! Get 20% off registration with the code rc-1330920. Read the full post for all the details.
October 2, 2014
BREAKING NEWS: Google says Penguin Update could come next week.
When Danny Sullivan and an audience of search marketers have a public forum to ask questions of Bing and Google reps and search marketing industry veterans, you can learn something. Here’s a snippet from the session that just happened at SMX East:
Danny Sullivan: “When can we expect that overdue Penguin update, Gary?”
Gary Illyes (Webmaster Trends Analyst, Google): “Soon. Very soon. Maybe next week.”
Read the rest of this frank, PowerPoint-free Q&A session to learn why Gary Illyes called the next Penguin a “delightful update.” Moderated by Danny Sullivan, this highly-engaged discussion, fielded a range of questions, from SMX first-timers to seasoned search veterans.
September 30, 2014
Search Engine Land Founding Editor Danny Sullivan fields questions from the Search Marketing Expo (SMX) East 2014 audience in the final session of the day. Find out what he had to say about authorship, markup, local SEO, how to teach SEO in college, and much more in this liveblog.
Read more in SMX Evening Forum with Danny Sullivan
September 25, 2014
Odds are good that maintenance and promotion of your website fall somewhere in the middle of your skill set, from expert to overseer. Even if you’re hands off, it would do you good to know what’s new and next in SEO. That way, you can make sure your web presence is capitalizing on opportunities. To that end, you’ll find the latest SEO info from the last few months, and the search engine optimization tips it necessitates, in this article that covers:
- The Google Quality Rating Guidelines, a brilliant resource that illuminates Google’s quality assurance program for its search results. Written for human QA reviewers, the document explains how to judge quality, on-page elements and reputation of websites in a variety of categories. Here we shed light on new ways to understand how Google determines expertness, authority and trust.
- Google’s abandonment of Authorship markup. Author photos and bylines next to search results are gone, and the 35% click-through rate increase those photos seemed to generate. Do you have authorship markup on your site? Will you remove it? Maintain it? Nofollow links? Find out what to do about authorship markup here.
- A new minor ranking signal in HTTPS (secure encryption). When Google confirms anything to be a factor in their ranking algorithm, businesses seeking a competitive edge take note. But before you demand your webmaster secure your entire site, learn the costs and requirements of HTTPS.
- An adjustment to the local ranking algorithm known as the Pigeon Update. Google says the new local algorithm has improved distance and location ranking parameters and that the new local algorithm now more closely resembles the standard web algorithm. So, what does that mean for getting your business ranked in Google’s local search results?
How well do you understand how your own site is performing? Many website owners know when their online business is up or down, but have only a vague sense of why. But it is possible to know specifics, the kind of analytics and facts you need to make informed decisions that will improve your site’s SEO and marketing strategy.
If knowing specific data seems impossible, take heart. It’s not science fiction, nor is it a sales pitch. The tools you need are available — for free — from Google. Click to find out how to get started with Google Search Console (Webmaster Tools) and Google Analytics.
September 16, 2014
Having a website without any analytics is like playing darts with your eyes closed. The odds of hitting your target are stacked against you. Online marketing and SEO is no exception. You need to be able to see how your website is performing so the odds of reaching your target goals are all in your favor.
It never ceases to amaze me how often I come across business owners who have websites, but no analytics installed on them. While they may understand the value of research and data in their decision making process, they don’t know how to collect that data. I love that I can solve that problem for them through the modern magic of Google Analytics. They’re excited to learn that after they add some simple code to their site they’ll be able to:
- Track and measure the results of their efforts
- See how many visits their website is getting and where visitors are coming from
- Access a clear vision of the role their website plays in the grand scheme of their business
Without this type of data to inform your business decisions, you are potentially wasting valuable time and resources on strategies and activities that do nothing to increase your bottom line. So, without further ado, here’s how to bring on the data!
Read more of How to Set Up Google Analytics.
August 29, 2014
Before you start packing up and traveling with family, remember that August 31, this Sunday, is the last day to upgrade your Product Listing Ad (PLA) campaigns.
In efforts to make this weekend much more enjoyable for you, here are some tips on upgrading to Shopping Campaigns I think will shine light on the “phases” that take effect in September if you do not upgrade your PLA campaigns.
Read all our tips and resources for AdWords Shopping Campaign conversion and find out what happens if you don’t manually transition your PLA campaigns in our Complete PPC PLA Shopping Campaign Crash Course.