Bruce Clay Blog : 3/13 : Google
May 30, 2012The SEO Easter Egg in Today’s Google Doodle
What does an Indian software development company have in common with a royal Russian jeweler?
Today they both seem to have a firm spot on the first page of the Google Doodle search.
Maker of the exquisite Fabergé eggs, Peter Carl Fabergé was born 159 years ago today in Saint Petersburg, Russia. His name lives on for of the intricate jeweled Easter eggs he created for two Russian tsars and wealthy patrons in the late 1800s and early 1900s. Google has dressed its Doodle up for the day in an ornate homage to the artist.
A click of the Doodle brings the searcher to a search page for Fabergé. The key to Fabergé eggs is that, along with being beautiful, each also holds a surprise. On further examination of the search page, there’s a surprise lesson within the results.
Read more of The SEO Easter Egg in Today’s Google Doodle.
May 29, 2012
SEO Community Watch: Why We’re All Responsible for a Quality Industry
Since Google’s Penguin update, links have been in the spotlight. It has always been our position that proper links are earned, not purchased. Earning is tied to quality, and quality takes resources and expertise. A link is a definite byproduct of being an expert and having content worth the link. Anything else is simply not OK.
I thought it was time to write this post; a post on why protecting our SEO community is everybody’s job. But first, I’ll touch on the background of the issue: quality SEO versus deceptive SEO, so anyone who might be new to the topic is brought up to speed.
Read more of SEO Community Watch: Why We’re All Responsible for a Quality Industry.
May 24, 2012
Reacting to Penguin: Link Pruning and Bruce Clay on Algo-Proof SEO in the SEO Newsletter
We dedicated our 102nd volume of the SEO Newsletter to answering questions of businesses and webmasters hit by the Google Penguin Update. While we enjoy the catchy phrasing afforded by the coincidentally colored Penguin and Panda namesakes of Google’s algorithm updates, the truth is it’s an apt metaphor.
n this SEO Newsletter, we’ve created resources for the SEO community outlining our proven link removal process and inviting a conversation on whether or not algorithm-resistant SEO exists. We hope you join the discussion in the comments below and enjoy this month’s SEO Newsletter articles, described here.
Read more of SEO Newsletter: Dressed Up in Black and White.
May 11, 2012
How to Remove Link Spam for Google Penguin Recovery
The patient is crashing! Triage needed STAT! Is there a doctor in the house?
Yesterday the search engine optimization industry got fresh info from Matt Cutts on the Penguin situation. It’s been about two weeks since the bird first landed, enough time for SEOs to assess any damage and become familiar with the foul consequences of the update.
For those suffering under Penguin’s iron wing, a plan of action is needed to identify and remedy the causes of penalties and devaluations.
SEO experts have weighed in. Here are the steps for SEOs and webmasters to take to clean-up the link spam Penguin’s after.
Read more of Penguin Recovery Measures: Link Pruning Basics.
May 8, 2012
Beware Google Bearing Gifts? When Too Much is Too Much
There are a few experiences that stand out ━ not only because of the impact of the action in that moment in time, but also for the reverberations that persist long after.
One such event occurred at SMX East 2011. The Ask the Search Engines session was standing room only. Google’s rep was Tiffany Oberoi and she sat at the front of the room next to reps for Bing and Blekko. Tiffany had brought with her a bottle of Windex. You can just make out its small blue form on the table next to her in the picture.
Read more of Beware Google Bearing Gifts? When Too Much is Too Much.
April 23, 2012
Understanding Over-Optimization and Google Social Analytics: April SEO Newsletter
April’s SEO Newsletter is ambitious, offering readers the usual round-up of notable industry news from the month along with several action-oriented articles.
- Bruce Clay’s SEO Action Items for Google’s Assault on Aggressive SEO [Video Interview]
- Google Cracks Down on Over-Optimisation and Unnatural Linking
- Getting to Know Google’s Social Analytics
- Take SEO Training on Your Holiday in Milan
What are you waiting for? Get reading!
April 18, 2012
Google Social Analytics: How the Pages Report Can Boost Content & Social Performance
Google’s new social reporting in Analytics rolled out recently and many site owners are pleased to have data that tracks social media ROI integrated right into the analytics they use every day. With six new reporting functions, there’s lots of ways you can assess the value of social media in conversions, the value individual social networks have and how your content is shared across networks. In this post, we’ll hone in on the Pages report and how you can use it to track content performance across social networks and grow community.
Read more of Google Social Analytics: How the Pages Report Can Boost Content & Social Performance.
April 10, 2012
6 Online Marketing Problems Local Business Owners Face and How to Fix Them
If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers.
If you’ve considered how investing in a website, social media profiles or even daily deals like Groupon might help your business, there’s a good chance you’ve faced one of the following questions of local business owners making a name for themselves online. Here are six common problems local businesses find online along with the info and resources you need to solve them.
Read more of 6 Online Marketing Problems Local Business Owners Face and How to Fix Them.
April 2, 2012
Google Speaks Up About Links and Penalties: Link Building News Update
There’s been much discussion recently about safe link building tactics in light of Google’s rising vocalization of over-optimization. This post will get you up to speed on the events unfolding and provide you with resources for link building tactics that are Google approved.
Google has made an effort in the past few months to be more communicative with webmasters. In January and February of 2012, more than 700,000 messages have been sent to webmasters via Google Webmaster Tools. This number surpasses the number of messages sent throughout all of 2010. Messages include both manual and automated communications, such as malware notifications and responses to reconsideration requests.
Read more of Google’s Speaks Up About Links and Penalties: Link Building News Update.
March 26, 2012
How to Optimize Content for a Local Market: Interview at SES NY
Those responsible for an online businesses content strategy should be aware of recent changes to Google’s ranking algorithm when assessing content needs of a website. The Google update referred to as Venice places an emphasis on location-based, or geo-targeted, content relevance. Queries that suggest location is an important factor now receive local-specific results where before they were only returned when local intent was explicit.
The critical role of content that meets search engines’ automated qualifications and leads human visitors to convert is a coveted intersection that sets apart successful businesses from the competition. It’s why at Bruce Clay, Inc. content, both on-site and off-site, is a priority within our holistic SEO strategy and is among the top services we offer, including those for local business SEO.
Read more of How to Optimize Content for a Local Market: Interview at SES NY
