Bruce Clay Blog : 3/14 : GoogleFebruary 4, 2013
Google has crossed over to theatrical arts. Over the weekend, I caught a one-man show led by Craig Ricci Shaynak in Los Angeles at Theatre Asylum called: “I Am Google.” And this time, Google wasn’t just a search engine; Google was a dude in a bachelor pad.
With a cool mix of improv, performance and audience participation, this show had everything from Google’s nerdy counterpart, Bing, to his ex-girlfriend Twitter and his crush on Siri.
Without giving too much away, I’ll let you in on a little of the fun.
Read more of Turns Out, Google Is A Dude.
December 17, 2012
A couple weeks ago, Bing began running their “Scroogled” campaign in “an attempt to tell people not to get screwed over by Google this holiday shopping season”. Or in reality, a new way to draw attention to themselves by calling out their largest competitor.
While I’m not going to get into the merits of spending thousands of dollars on a hypocritical ad campaign, I will say this isn’t the first time we’ve seen a company do this and it certainly won’t be the last. So why not look at the positive side? Results!
When it comes to bad-mouthing competitors, one of the biggest benefits is the boost to your company’s SEO efforts through links & SERP real estate.
Read more of Scroogled: The SEO Benefits of Bad-Mouthing a Competitor.
July 11, 2012
There are a ton of advanced Web marketing tactics these days, and the evolution of the field has brought us to a very healthy, holistic approach to digital marketing. But it’s equally important not to lose sight of the basics that allow a website to reach its full potential. We see it time and time again; sites that don’t implement the fundamentals of SEO find obstacles creeping in to various parts of their sites, their businesses, their strategies. That’s why SEO basics are the foundation of any successful website.
At the upcoming Search Engine Strategies in San Francisco this August, Bruce Clay presents the session, “Getting Started with SEO.” Conferences host these types of sessions time and time again because the basics of SEO are still very relevant.
This is because:
-Large brands with complicated websites are unable to take their site to the next step without implementing the basics of SEO on their site.
-Small business site owners are just getting started in search engine optimization, and need to understand why these tactics exist, and how to implement them.
Inspired by Bruce’s upcoming presentation, I thought we’d use this post to look at what SEO basics still matter and why. But first, let’s explore the “lasting” side of SEO – the approach to SEO that stands the test of time.
Read more of Why SEO Basics Still Matter.
July 10, 2012
Matt Cutts and the Webmaster Help team periodically release videos with advice on search engine marketing and proper technical implementation to aid online businesses. In a recent video, Matt responded to a two-part question to explain the proper focus of search engine optimization. He addressed the questions:
- Which ranking signals do SEOs worry about too much?
- What ranking signals should SEOs focus on the most?
Since it’s so important that SEOs remember the objective behind their actions, in a video response Bruce has also tackled the issue of how to approach SEO to see the best marketing and visibility effect.
Read more of SEO Ranking Signals: Finding the Right Focus.
June 20, 2012
June’s SEO Newsletter is a Tools Edition. We’ve zeroed in on some new tools and features for SEO analysis we think you’ll enjoy learning more about.
Our feature interview with Bing Webmaster Tools manager Duane Forrester goes Behind the Scenes of Bing Webmaster Tools Phoenix Update. Forrester explains Bing’s efforts to assist the SEO community through the Phoenix Update.
In our Back to Basics article you’ll Get to Know Our SEO Tools You Shouldn’t Live Without. Get reacquainted with trusted tools for analyzing performance of your domains, pages, keywords and rankings, and meet powerful new tools launched this year.
June 14, 2012
I started off my first job after graduating college working for a small consumer electronics company, which operated several websites, all selling the same things. The main site had a PageRank of 3, and the entire time I was employed there, the goal was to improve it, and hopefully improve our search engine rankings as well.
The sites’ SEO was done by one man, my boss. He described SEO in terms of “white hat” and “black hat”. He wanted SEO done “white hat” because he didn’t want the sites being penalized. This was the first time I heard the terms White Hat and Black Hat. After I moved on from that company, I realized that not all of the things that I was doing were considered White Hat SEO techniques. I later figured out that the things we were doing were more in the gray area.
June 13, 2012
Why does your business need a web design strategy focused on mobile conversion?
-By 2014, mobile internet usage will overtake desktop internet usage.
-Half of local searches are performed on mobile devices.
-More than a quarter of mobile phones in the world are smartphones.
-Just 1 additional second of load time can drop conversion on mobile devices by 7%.
Read more for mobile web design solutions and the future of mobile internet use.
June 8, 2012
There were 3 big lessons coming out of SMX Advanced this week.
1. SEO is hard.
2. Spamming/shortcuts have a short life expectancy.
3. Focus on marketing ━ presenting your biz in the best light to your audience.
You can think about how much of a “lesson” those really are since you probably already knew all that. Yet the conference gave a fresh face to these issues, which search marketers have dealt with since the inception of the industry.
June 5, 2012
Matt McGee welcomes the packed room to our Q&A keynote with Matt Cutts who’s going to answer all our questions of how to rank. Let’s start with Penguin. Penguin to them isn’t a penalty, it’s a calibration of the algorithm. they found a lot of Web spam left after panda they wanted to take care of. Penalty is typically referred to when manual action is taken. Penguin does demote sites, but it’s one of 200+ signals that rank sites. The word penalty isn’t really used in the googolplex. They use “algorithmic” and “manual action”. They can’t put every algo up for all to see, but they are more transparent about how google works on the manual side. You pretty much always get notified in WMT if manual action was taken.
Danny Sullivan welcomes Marty Weintraub to the podium. First he thought of a snarky title that sounds like he’s trying to game Google but Identity, Feeds and Social PR is where he landed. If you want to impact personalized search, the best thing to do is be personal.