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April 4, 2011

You’re Not the Boss of Me: Why SEO Confuses and Threatens Some Execs

Cat at the vet

All due respect to business owners and executives out there, but SEO and Internet marketing in general is a real threat to some of you. And it’s understandable.

It’s asking you to adapt and change your business to conform to new standards and practices. It’s asking you to give up total control of your business’ website, the one you poured your heart and soul into. It’s asking you to step down as the CEO of all things Web and trust someone else with the success of your site.

It’s not easy. But, it’s time.

Read more of You’re Not the Boss of Me: Why SEO Confuses and Threatens Some Execs.




March 17, 2011

6 Important Considerations When Switching SEO Agencies

My Room

So you’re not happy with your SEO firm and have decided to search for another to take on your project. You’ve done your homework, researched and picked a few SEO service providers, interviewed them, reviewed their proposals and finally, selected one. Now you’re ready to cancel your current service agreement and transition the site to the new (and hopefully better) SEO company.

But transition from one SEO firm to another is not just about sending in a termination notice and ending payment; there are a few other important steps that you, as a site owner, should take into account when moving your site from one SEO company to another.

The following six items are frequently overlooked by by site owners from companies of all sizes. Read more of 6 Important Considerations When Switching SEO Agencies.




March 10, 2011

In-House SEO Operations: How Things Get Done – SMX West 2011

SMX West logo

Today is going fast at SMX. Gone are the days of luxury when I had an hour break between sessions. They mean business today because the last session wraps up at 3:30 p.m. PT. This session, we’re told, will be less about SEO tactics and tools, and more about the integral workings of in-house SEO from idea to launch. Stretching fingers; let’s do it.

Read more from In-House SEO Operations: How Things Get Done




March 1, 2011

How SEO Agencies Boost ROI for In-House Marketers

Education vs Experience

At Bruce Clay, Inc., we’ve seen results with clients who are as committed to in-house SEO success as we are. As an SEO agency, we work to better educate our clients so that it creates a ripple effect within their corporate business structure. Internet marketing and SEO are becoming more and more crucial to businesses in every industry, and we focus on putting the power into the hands of our clients.

One such client is Salem Web Network (SWN). SWN has been a long-term client of ours who experienced incredible results because of their willingness to learn, adapt and implement.

When in-house marketers such as the team at SWN are proactive in understanding the process, are open to taking suggestions from the people who understand SEO, and truly work with agencies as a part of their team and vice versa, everyone succeeds.

Read more of How SEO Agencies Boost ROI for In-House Marketers.




February 17, 2011

Implementing In-House SEO: What You Need to Succeed

box wrenches

Bruce Clay recently gave a talk on “Tools of the Trade” at the Online Marketing Summit (OMS) in San Diego on February 7. I got a hold of his presentation slides and one in particular stood out to me with some great talking points that I’d like to expand on.

You may or may not know we just launched our newest version of the SEOToolSet. The talk Bruce gave discussed the other, maybe lesser-known tools that businesses must have in order to be successful in SEO – prior to any subscription-based services are even needed.

This includes things like:

-Management support and organization-wide commitment.
-Training and education for all involved.
-Access to expert knowledge base.
-Reasonable expectations and willingness to adapt.

Read more of Implementing In-House SEO: What You Need to Succeed.




January 5, 2011

3 Ways to Boost Your In-House Internet Marketing in 2011: Part 1

eBeam Whiteboard Interactive Whiteboard

Many small businesses and even large corporations have not yet harnessed the power of Internet marketing to its full capacity. And even if you have sort-of focused on online marketing as part of your traditional marketing plan, how do you tackle the beast to stay ahead of the curve and your competition? These are all issues I will tackle in this two-part post on how to boost your Internet marketing in 2011.

Read more of 3 Ways to Boost Your In-House Internet Marketing in 2011: Part 1.




November 2, 2010

Renting vs. Buying Your SEO Solution

home sweet home

If you’re a renter like me, you’ve heard this from well-meaning homeowners: you are “wasting your money” renting instead of taking advantage of this all-time-low housing market and its super-low interest rates. You could be putting all that rent money into a mortgage and soon enough you’d own that house instead of walking away with nothing.

In a way, this is a problem that small business owners face as well. Do you contract an agency or SEO consultant for your search marketing efforts (rent) or do you put a ring on it and hire an in-house employee (buy)? Let’s take a look at a few pros and cons to get started.

Read more from Renting vs. Buying Your SEO Solution




August 11, 2010

In-House SEO Excitement with Jessica Bowman — SEM Synergy Extras

party toast

Today on SEM Synergy we aired an interview with Jessica Bowman, an in-house consultant and community leader. Her experience as an in-house SEO at Yahoo!, Enterprise Rent-A-Car and Business.com helps her support the unique challenges of in-house SEO professionals and the crucial communication and success story sharing that help in-house SEOs thrive.

Read more of In-House SEO Excitement with Jessica Bowman.




July 20, 2010

InHouse SEO – BlueGlass LA

BlueGlass LA Jessica Bowman In-House SEO

We’ve come almost to the end, my friends. With just one site review session after this, you are looking at the last liveblog to come out of BlueGlass LA. Speakers Jessica Bowman, Founder, SEOinhouse.com, Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies, and Laura Lippay, Director of Technical Marketing, Yahoo! Media are bringing it on home.

Read more from Inhouse SEO.




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