Bruce Clay Blog : Link Building
June 12, 2013SMX Advanced 2013: Legit Link Acquisition
Link building (err, link acquisition) kicks off the first session after the keynote on Day 2 of SMX Advanced 2013. The room is packed with people wanting insights and tactics to drive traffic and get citations without getting busted by algorithmic and manual link penalties.
Elisabeth Osmeloski of Search Engine Land moderated the panel and opened by noting that we all want to learn how to build links without worrying about Panda!
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February 26, 2013
How to Disavow Links in Google and Bing: An Instructional Guide
To help our clients who would like to use the disavow links tools from Google and Bing, this is an instructional guide.
It’s important to note that Google strongly advises against using the disavow links tool unless it is the last available option and will be implemented by a highly technical power user of Webmaster Tools. Incorrect use of the disavow links tool can harm Google’s evaluation of that site’s rankings and is a difficult process to reverse.
After having exhausted your link removal efforts and made necessary reconsideration request to Google, the Disavow Links tools in Bing Webmaster Tools and Google Webmaster Tools may be a viable option for your situation. The step-by-step disavow links submission process for Bing and Google follow.
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June 29, 2012
Bing, the SEO Friendly Search Engine
Bing has been aggressively courting the SEO community. Among Bing’s moves to curry our favor is the recent Pheonix Update of Bing Webmaster Tools. And now Bing has introduced a link disavow protocol for handling pesky rotten links you just can’t get removed.
Bing is creating an ecosystem around its services and meeting SEOs’ demands is one corner of Bing’s efforts. They’re stoking the fires of demand by demonstrating the value of their search to a cool and tech savvy set and supporting a cashback rewards program for users. And the search engine is stimulating growth through the supply chain with continual improvements to search products and incentives site owners to create the best business experience on the web.
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April 2, 2012
Google Speaks Up About Links and Penalties: Link Building News Update
There’s been much discussion recently about safe link building tactics in light of Google’s rising vocalization of over-optimization. This post will get you up to speed on the events unfolding and provide you with resources for link building tactics that are Google approved.
Google has made an effort in the past few months to be more communicative with webmasters. In January and February of 2012, more than 700,000 messages have been sent to webmasters via Google Webmaster Tools. This number surpasses the number of messages sent throughout all of 2010. Messages include both manual and automated communications, such as malware notifications and responses to reconsideration requests.
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March 12, 2012
Link Building Q&A with Jon and Zach Ball
Brothers Jon and Zach Ball are power duo in SEO with a passion for tailor-made link building campaigns. The pair and their company Page One Power have teamed up with SES New York to sponsor a session that promises “No BS Link Building for E-Commerce Sites.” With the conference around the corner, I posed questions to Jon and Zach to see what sure-fire link building tactics are working for their clients. Plus, with all the buzz around Pinterest, I figured we’d see what Jon, an avid photographer, had to offer as far as link building with the Internet’s new favorite toy.
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