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Link Building Archives - Bruce Clay, Inc. Blog

October 2, 2015

Link Auditing and Best Practices for Acquiring Authoritative Links – SMX Liveblog

link building and auditing feature

In April 2012, Penguin made its first flaps in the Google algorithm. Since that time, the SEO industry has developed stringent best practices around link building, also called link acquisition or link earning, and backlink auditing and SEO penalty removal. This SMX East session starts with timeless methods to attract quality relevant links through content marketing. Then speakers lay out the backlink auditing process and critical tools for link research and removal.

Read the liveblog coverage of Link Auditing & Best Practices for Authoritative Link Building.

July 22, 2015

19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel

Fresh thoughts on link building image

Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.

We’ve harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:

  • Link building today — its current definition and role
  • Natural vs. unnatural links — staying in Penguin’s good graces
  • Disavow files — tools and techniques for backlink cleanup

Read more

July 20, 2015

Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Content Writer Interview Questions(9)

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!

June 22, 2015

Free SEO Tool Alert! Quick Backlink Snapshot from the Lightweight Link Analysis Report


In the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL’s backlinks. Use it to discover your site’s backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.

October 8, 2014

Pubcon Liveblog: Link Building through Press Outreach

Rob Woods at Pubcon Las Vegas 2014

Rob Woods, SEO consultant, will share insights on press outreach that leads to strong links in this Pubcon Las Vegas 2014 session.

Why do press outreach? Mentions and links from press are one of the few authoritative links left that are guaranteed to stay safe for the foreseeable future. Press links have good link equity. One link can lead to many links. Press links are important for small, local sites as well as big, national sites. Caveat: Going after press links are hard work, take time and money, and you are going to face rejection from reporters.

Read how to get ready for an interview, find the right journalists and perfect your pitch in Pubcon Liveblog: Link Building through Press Outreach.

August 25, 2014

SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success

Jason White SMX East

Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I’ve invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his vast SEO knowledge with the next generation of Internet marketers as a guest lecturer at New York University.

“Anything that requires some strategy and a burning desire to figure out the why tends to be what gets me revved up,” White said. “More than anything I like to make my clients stupid successful.

White will be speaking in two sessions at SMX East: “Earning Authority: Successful Link Acquisition & Auditing Advice” and “Keyword Research For Better Content & Audience Engagement.” Accordingly, I picked his brain on keyword best practices, content marketing success stories, link management and more.

Read more of SMX East 2014 Speaker Series: Jason White’s ‘Stupid Successful’ SEO Guide to Keywords, Link Cleanup and Personal Success.

May 21, 2014

SEO Newsletter: The Survival Guide to SEO Edition

Survive the SEO battlefield

Coming to you straight from the trenches of Bruce Clay, Inc., it’s the survival guide edition of the SEO Newsletter. Our feature article exposes which ranking factors change most frequently so you can stay alert. Then get expert survival tips from our SEO manager on how to stay ahead of the game no matter what SEO bombs Google may throw your way.

With Google’s search algorithms changing on a daily basis, content strategist Kristi Kellogg advises Internet marketers to adopt a proactive rather than reactive approach to SEO while SEO Manager Mindy Weinstein shares three key search marketing survival tips.

Read more of SEO Newsletter: The Survival Guide to SEO Edition.

May 6, 2014

9 Tips for Getting Your Manual Link Penalty Overturned

Use Multiple Backlink Data Sources(1)

The effect that an unnatural link penalty can have on a website can be crippling. Make no mistake, there is a punitive aspect to these actions. Google is looking to teach webmasters a lesson, one that insures that they will not think about violating the search giant’s quality guidelines in the future. To drive their point home, Google makes the process of recovering from these penalties very difficult.

Link penalty recovery takes time, effort, and a substantial commitment of resources. Depending on your specific situation, you could end up reviewing and/or removing hundreds of thousands (millions?) of links. And generally speaking, there is no shortcut to forgiveness.

A good number of clients that approached our firm over the past year came to us suffering from some form of manual or algorithmic penalty. The good news is that we have seen a high degree of success in getting penalties overturned. What follows is a list of tips for getting a specific type of penalty removed: a manual link penalty.

Read more of 9 Tips for Getting Your Manual Link Penalty Overturned.

February 13, 2014

10 Link Building Tips We Love From SMX Panelists Past and Future


In 2014 “inbound marketing” is all the rage; but does that mean traditional SEO techniques like link building are becoming outdated or irrelevant? Absolutely not. We at Bruce Clay, Inc. don’t think so, and, based on the conferences we’ve attended in the last eight months, neither do the SEO thought leaders that teach thousands of rank-hungry professionals at search marketing conferences like SMX, ClickZ (formerly SES) and Pubcon.

That said, there is undoubtedly a right way and a wrong way to approach link building – or “link acquisition” as it’s commonly called in 2014. And, like all other optimization techniques, there’s an etiquette to the art that can take some training.

If you’re ready to start your training today consider these 10 link building tips a healthy dose of SMX room service. Soak up the panel wisdom; wrap your head around how to ethically approach link building; get your feet wet; feel out the waters; and, if you like where we’re going with this, we encourage you to consider attending the Link Building Fundamentals portion of the SMX Search Marketing Boot Camp coming up just around the corner in March. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.

Read the 10 Link Building Tips We Love From SMX Panelists Past and Future.

October 1, 2013

Penguin-proof Link Building Tactics (#smx #11B)

SMX East 2013 Sponsor

I’m wide awake, it’s morning. Good album; great way to start the day. Breakfast is done and I’m ready to kick off SMX East right with a session on link building best practices and tactics to avoid.

Here’s the description from the Agenda – or skip right to the live blog goodness.

Penguin-proof Link Building (#smx #11B)
Link building remains a lynchpin SEO tactic, but in a post-Penguin world you have to be cautious. This session discusses the link building tactics you should apply in order to thrive, while everyone else is worried about disavowing links. You’ll also learn about common link building methods that may be harmful, and how to avoid the “Penguin trap” of having links work against you.

Read more of Penguin-proof Link Building Tactics | #SMX East 2013 Live Coverage.

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