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Liveblog Archives - Page 2 of 41 - Bruce Clay, Inc. Blog

October 2, 2015

Liveblog: Google Now, Microsoft Cortana & the Predictive Search World #SMX

Cindy Krum SMX East Google Now session

Google Now continues to grow and adapt to the way people search, and it’s important for search marketers to keep up. In this Day 1 SMX session, Cindy Krum covers these changes and what it means for marketers.
Our Liveblog is up.

October 1, 2015

Search & Social Media: Better Together – #SMX Liveblog

Search & Social session

You can’t think about search without thinking about social media, and vice versa. They complement each other, and both initiatives come out stronger when they’re approached holistically. In SMX East’s “Better Together: Search + Social,” Casie Gillette, Eric Werner and Geoff Colon share their tips straight from the search and social trenches.

Read the liveblog.

Meet the Search Engines: Bing’s Duane Forrester and Google’s Gary Illyes Answer SEO Questions

Gary and Duane SMX East

Google and Bing are on the same hot seat as SMX East attendees get to ask them anything. Our Liveblog covers this insightful session with Bing’s Duane Forrester and Google’s Gary Illyes and reveals big news about the latest Panda update from Gary.
Read our Liveblog Now.

Fresh Tips on Designing Ad Images, for Non-Designers (aka Digital Marketers) – #SMX Liveblog

Dustin Stout liveblog

Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout, the CMO at Weal Media in Los Angeles. Stout does not disappoint.

“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:

  • 3 facts about modern visual advertising
  • What are the visual indicators of trust
  • How to achieve visual trust in your images
  • Many recommended sites for free photos, design tools and more

Read the full liveblog!

Essential Steps for Performing an Effective SEO Audit – #SMX Liveblog

Essential Steps for Performing

An SEO site audit lays the groundwork for everything an SEO does to ensure maximum search visibility. This SMX East session covers the most important audit tactics and best practices for making sure your SEO efforts are having the optimal impact on a site’s performance.

Read the liveblog: Essential Steps for Performing an Effective SEO Audit

SMX Liveblog: Being Found on YouTube

amy gene jeff dan Feature Image

The second largest search engine is YouTube, which is where your videos should be placed and properly optimized. This information-rich SMX East session gives you practical tips on how to master video marketing in the YouTube wonderland.

Read the session liveblog to find out more.

The Most Valuable Analytics Reports for SEO – SMX Liveblog

Analytics Reports speakers

What reports do you really need for search engine optimization? How can you make sense of the volumes of data that even low-end analytics tools collect about your site visitors and activity? After all, there are hundreds of canned reports to choose from, but only a few are really relevant for SEO. And the answer is going to be different depending on which type of stakeholder wants information.

In this SMX East session, a panel of three SEOs share their tactics when it comes to reporting:

  • What the SEO stakeholders need
  • Using data to tell a story
  • How to build your map to Google Analytics treasure

Read the liveblog: The Most Valuable Analytics Reports All SEOs Should Be Running

September 30, 2015

Creating a Search Culture in a Large Organization – Executives Share Their Experience at SMX

Empowering a Large Organization by

How can you create a culture that’s on the same page with SEO objectives? How can you get IT on your side? What does it take to influence the C-suite to back digital marketing needs?

Glean from the experience of three major companies in this liveblog of an SMX East session titled “Empowering Your Organization with a Search Culture.” Executives from Verizon, Comcast and Pernod-Ricard shared some of their insights, challenges and strategies when it comes to creating an SEO-aware search culture for a massive brand.

Read the liveblog: Creating a Search Culture in a Large Organization

Beyond The Web: Why App Deep Linking Is The Next Big Thing

Add Your App to Search Console

If you have an app, app indexing should be more than on your radar – it should be a practice, according to the speakers of this lively SMX East session. Mariya Moeva, Emily Grossman, and Igal Stolpner all take the stage to offer convincing anecdotes and facts for why you should be implementing app indexing now. They also provide tips on how to do it.
Read the Liveblog now.

Winning at Mobile PPC Advertising – SMX Liveblog

Mobile PPC session panel

This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that’s now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):

  • Why mobile doesn’t convert like desktop.
  • Four types of mobile users and what they want.
  • How to adjust ad radius to increase activity.
  • What Google AdWords tools help you track conversions from phone calls or other.

Read the full liveblog.

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