Bruce Clay Blog : 2/28 : LiveblogOctober 3, 2013
Keywords have been a hot topic of discussion, especially since Google turned all organic keyword referral data into (not provided) a week ago. These speakers are going to tell us about keyword research and planning tools, the Google Keyword Planner tool and the Bing Ads Intelligence Excel add-on, plus some suggestions for how to piece together the lost (not provided) keyword data.
October 2, 2013
Three expert panelists discuss entity search, including what it is, how it affects SEO strategy, and what the future of sematic optimization looks like.
Read more of The Coming “Entity Search” Revolution .
Authorship is a structured markup that can give you a click-through boost and thus more traffic when an author photo shows up in a SERP, but which, in my own experience, can be finicky for implementing. One of the key players in developing the authorship markup at Google is on the panel. Other members of the panel will come from the publisher perspective and the agency side.
Elisabeth Osmeloski (@elisabethos, Director of Audience Development, Third Door Media, Inc.) is moderating and the four speakers are:
John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Pierre Far, Webmaster Trends Analyst, Google (@pierrefar)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)
Read more of Google Authorship: Step-By-Step Setup & Troubleshooting.
Three SMX East panelists discuss how to effectively used structured data to improve search visibility for articles, products, local and other content formats.
Read more of The Why and How of Structured Data Markup Superstars
Two SMX East presenters offer four ways to approach SEO and PPC prioritization to help you tackle projects that offer the most bang for the buck first.
Read more of SMX Boot Camp: SEO Friendly Web Design
This session is a social + search “speed round.” We’ve got three speakers queued up and ready to share their favorite authority-building social tips. According to the SMX conference agenda this hour will be primarily focused on integrating search and social media efforts. Topics slated for discussion include OpenGraph technology, Google+, Twitter and more.
Debra Mastaler starts us off and will talk about influencer marketing. This is the process of finding, tapping into and using people with high credibility and high visibility in your niche. She looks at everything from a link builder’s perspective. The emphasis in search is credibility, quality and trust. Trust is one of the hardest to tie to a tactic, and that’s what influencer marketing does. She’s going to show us her process and tools.
Good morning from New York. Day 2 of this 3 day Internet marketing educational event starts with our keynote with Richard Alfonsi (@ralfonsi), vice president of global online sales for Twitter. The SMX conference agenda says we can expect a thorough discussion of all things Twitter – from trends, to targeted ad opportunities, to tactics that can help search marketers use interests and keyword-targeting to get in front of the right people at the right time.
Danny Sullivan (@dannysullivan) says that the audience can feel free to tweet the conversation. Danny plays ask the audience. How many use Twitter for their company? Everyone raises their hand. Now he’s asking about numbers of followers, 100k, 50k, 25k and there are sparse to no hands up. And to the question about who’s using the Twitter ad platform, there are maybe 20% of the hands up.
October 1, 2013
Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.
Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.
Read more of SMX Boot Camp: SEO Friendly Web Design.
The future is now and Internet you wear on your face into Men’s rooms (…and other places) exists. (Still no hover skateboards as promised by Michael J. Fox in Back to the Future… but Internet head-ware is a step in the right direction.) In this session we’re going to get a “heads on” live demonstration of the Google Glass experience, and then, according to the conference agenda, we’ll discuss “the ramifications of this new way of interacting with the Internet, from how it changes search behavior to SEO implications to all-important privacy concerns.”
Read more of Search Marketers Talk Google Glass at #SMX East 2013.
Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx
This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.