Liveblog Archives - Page 2 of 48 - Bruce Clay, Inc. BlogJune 23, 2016
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!
June 22, 2016
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.
“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”
Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
Read more to find out How SEO Ranking Factors Are Changing.
May 19, 2016
Tim Ash, the Conversion Conference chair, has assembled a panel of CROs from a range of backgrounds to show us what a career in CRO might look like.
- Chris Mercer runs an interactive agency SeriouslySimpleMarketing
- Krista Seiden works in-house at Google
- Alex Harris is a CRO consultant
You’re tuned in to Conversion Conference 2016 and a presentation by Michael Aagaard of Unbounce. He opens with a quote from Albert Einstein: “If I had an hour to save the world, I’d spend 55 minutes identifying the problem and 5 minutes implementing the solution.”
Aagaard loves that quote because it relates to CRO. The story he’s going to tell today is about how we can change our mindset to just straight testing and broadening it to understanding the problem. Read How to Conduct Solid, Data-Driven Conversion Research.
Krista Seiden is an analytics advocate at Google. She’s spent lots of years as a practitioner of analytics and optimization at Google, the Apollo Group and Adobe. She’s also co-chair of the San Francisco chapter of the Digital Analytics Association.
She’s here at Conversion Conference to share tips on analytics tools and processes that promise to turbo-charge CRO. Here’s her agenda:
- How Analysis Drives CRO
- 5 Tips for Accelerating CRO via Analytics
- Bonus Tip: Rapid Optimization Plan
- The Future of Testing, Adapting and Personalizing
Read more of Essential Analytics to Turbo-Charge Your CRO.
You’re tuned in to the morning keynote of the 2016 Conversion Conference. Dr. Eric Schaffer, HFI Laboratories, is a psychologist and human experience engineer will talk to us about the complex science behind UX. Read on to learn how to Engineer Persuasion, Emotion and Trust for Higher Conversions.
Mona Patel is the author of “Reframe: Shift the Way You Work, Innovate, and Think.” When she arrived here at Conversion Conference she was struck by the attendees, finding it amazing how much time we spend working to understand our customers. She has a background in design and UX so optimizing the user experience and meeting customers’ needs is what she thinks about.
But Patel wonders if we ever take that lens and point it inward. She wants to enable businesses so that employees feel optimized and fulfilled. Why? Employees are a big part of customer service. The way employees interact with your customers are going to affect your customer experience. Read Optimized Employee Experience has Direct Effect on UX to learn more about the relationship between user experience and employee experience, and the excuses that stand in the way of the best employee experience.
May 18, 2016
Conversion Conference chair Tim Ash has invited a panel of CRO guests to talk about the tools that they depend on. The panel is comprised of Alex Harris, Angie Schottmuller and Justin Rondeau. This session was so well rated last year that they brought it back this year. You’ll learn the recommended tools that CRO pros use in their everyday life. One tool tip can pay for the whole conference. Check it out in this Super CRO Tools Session.