Liveblog Archives - Page 2 of 43 - Bruce Clay, Inc. BlogOctober 9, 2015
Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she’s delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.
Most people forget 90 percent of what you share, she says. Good content won’t cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she’s learned from the great artists of history.
October 8, 2015
Not sure about going into paid search? The question is not whether or not to go into paid, says Pubcon Las Vegas keynote speaker Wil Reynolds. Instead, it is: What are you building that is worth paying for people to see? In this eye-opening session, Reynolds talks about why predicting the ROI of organic search rankings is “impossible” today and why it’s vital for brands to be creating “content that’s worth paying for.”
Read the liveblog of The High Cost of Free Traffic.
What happens in Vegas may stay in Vegas, but what happens online spills into the real world and affects brands and businesses in a major way. Live from Pubcon Las Vegas 2015, Simon Heseltine, senior director of audience development at AOL, and Tony Wright, CEO and founder of WrightIMC, are giving an example-packed presentation titled “Reputation Management: How to Un-trash Your Brand” on the ins and outs of online reputation management.
Heseltine is up first, and he’s going to share the way people and brands fail at online reputation management, before he turns it over to Wright — who will share how to combat the fails.
Read the full liveblog.
Want to up your ante when it comes to generating new, quality leads? It’s a high priority for all brands and businesses, and the gentlemen speaking in this “Lead Generation” session at Pubcon Las Vegas 2015 have tips that can take your #LeadGen game to the next level. Without further ado, here’s the lineup:
- Michael King, founder of iPullRank
- Alex Harris, creative director at AlexDesigns.com
Alex Harris starts: “I’m not a fan of the term CRO — I prefer ‘marketing optimization.’ Because that’s what we’re doing.”
Read the full liveblog (with slides).
Bing’s face of search, Duane Forrester, is going to deliver a lively keynote at Pubcon Las Vegas 2015. Titled “The Future of Search May Not Be What You Expect,” his stat-packed talk will cover many topics, including:
• Millennials (the group everyone is trying to market to)
• Mobile and wearables
• The future of search
Let’s dive in! Read the full keynote liveblog.
October 7, 2015
On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.
Read our liveblog SEO in a Two Algorithm World.
How much time should you spend creating and promoting content? What’s the relationship between search and social? Get practical and effective content tips from the experts in this Pubcon Las Vegas session on search and social content strategy. Jordan Kasteler, our very own Mindy Weinstein, and Bill Hartzer all share their unique tactics on how to improve content that shines for both SEO and social campaigns.
Find out the answers in our liveblog of Search and Social Content Strategy.
Influencer marketing and social ads are the hot topics up for discussion in the “Content Promotion Strategy: Including Pay-to-Play” at Pubcon Las Vegas. Speakers Will Scott, Phillip Thune and Casie Gillette are going to walk through their best strategies for:
- Native advertising
- Influencer marketing
- Content creation, planning and promotion
Read the full liveblog.
Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.
Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …
Read the full liveblog.
Keyword research — it’s the first step in the search engine optimization process. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.