Get Free Quote

Liveblog Archives - Page 3 of 35 - Bruce Clay, Inc. Blog

October 1, 2014

SMX East Liveblog: Deconstructing Pigeon, Google’s New Local Search Algorithm

pigeon-panel

In July, the quality of Google local search results took a turn for the worse, experts say. The cause? A pesky little creature called the Pigeon Update crawled into the maps, local packs and authoritative one boxes. Learn what changed for searches with generic terms, geolocally modified terms, local packs, answer boxes and some of the wacky-broken results that have cropped up since Pigeon landed in this liveblog coverage of an SMX East session with local search experts Adam Dorfman, David Mihm and Andrew Shotland.

Read Deconstructing Pigeon, Google’s New Local Search Algorithm.




SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

smx cmos

Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.

Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.




SMX East Liveblog: Creating, Testing & Optimizing Paid Search Ads

albright

In this SMX East session, PPC pros share their top tips on testing ads. Discover what matters most when it comes to creating, testing & measuring paid search ads. The full liveblog covers specifics on what to test, how to brainstorm ad ideas, ways to measure the true impact of mobile, and advertising must-dos from speakers Carrie Albright, Brad Geddes and Jake Stewart.

Read more of Creating, Testing & Optimizing Paid Search Ads




SMX East Liveblog: 25 Smart Examples of Structured Data You Can Use Now

recipe rich snippets

Have you reviewed your website inventory and implemented structured data markup wherever applicable? If you haven’t, then maybe it should be next on your SEO to-do list. In this session, presenters go over some of the structured data types you might want to start using right now. Perhaps most important to your decision of whether or not you need to add markup now, speaker Mike Arnesen shares how to track the ROI of rich snippets. By connecting Google Analytics to your structured markup via Google Tag Manager, you’ll find holes and gaps in your rich snippets and also be able to set goals for them.

Read more in 25 Smart Examples of Structured Data You Can Use Now




SMX East Liveblog: What SEOs Should Be Doing with Mobile

seo mobile

When it comes to mobile, Google prefers responsive design. But there is no ranking boost or penalty for using this method when designing your mobile site. Cindy Krum, Michael Martin, Jim Yu and Gary Illyes talk about what happens when sites use dynamic serving, separate sites and responsive design — or some combination of all three.

Read more in What SEOs Should Be Doing with Mobile.




SMX East Liveblog: Learn With Google — Attribution Strategies

Justin Huskamp and Rachel Klooz in the Learn with Google classroom at SMX East

In the Learn with Google classroom, the first topic of the morning is: Attribution Strategies to Inform Your Search and Digital Investments.

Speakers Rachel Klooz and Justin Huskamp of Google DoubleClick show examples and new Google tools to explain: “Why is attribution essential? Because understanding the interplay of channels leads to smarter marketing investments.”

Read more of Attribution Strategies at #LearnWithGoogle at SMX




September 30, 2014

SMX East Liveblog: The Importance of Imagery

In a stream of consciousness presentation of images, SMX speaker Rhonda Hanson, Sr. Director of Digital Marketing, Global Marketing, formerly of Concur, thinks about using images to your advantage and points out a few dos, don’ts and trends. She specifically talks about images used in:

  • Website Design
  • Product Listing Ads
  • Facebook Ads
  • Stock Photos

Read more in The Importance of Imagery.




SMX East Liveblog: Search & Find: Marketing in the Age of the Internet of Things

Smartphone sales line graph

In this session at SMX East, speaker Erynn Petersen takes a high-level view of a future where we don’t go to a phone or computer to get online, but rather all the devices and appliances around us are online. How will marketers gather data and gain intelligence when our cars, watches and even the dust around us are Internet enabled?

Read more in Marketing in the Age of the Internet of Things




SMX East Liveblog: Making Moments Matter

The sales funnel has exploded. However, the pieces of the funnel are still highly relevant. You need to be there in the consideration phase. You need to streamline the purchase process so it’s frictionless. You need to work to maintain retention and get fanatical loyalty.

Speaker Jeffrey K. Rohrs discusses three ways to leverage key moments in a sales funnel to make the path to purchase as frictionless as possible.

Read more in Making Moments Matter.




SMX East Evening Forum with Danny Sullivan

danny sullivan

Search Engine Land Founding Editor Danny Sullivan fields questions from the Search Marketing Expo (SMX) East 2014 audience in the final session of the day. Find out what he had to say about authorship, markup, local SEO, how to teach SEO in college, and much more in this liveblog.

Read more in SMX Evening Forum with Danny Sullivan




Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php

Curated By Logo