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Liveblog Archives : Page 5 of 31 : Bruce Clay Blog

October 2, 2013

The Coming “Entity Search” Revolution (#smx #24C)

SMX East 2013 Sponsor

Three expert panelists discuss entity search, including what it is, how it affects SEO strategy, and what the future of sematic optimization looks like.

Read more of The Coming “Entity Search” Revolution .




Google Authorship: Step-By-Step Setup & Troubleshooting #smx #23C

SMX East 2013 Sponsor

Authorship is a structured markup that can give you a click-through boost and thus more traffic when an author photo shows up in a SERP, but which, in my own experience, can be finicky for implementing. One of the key players in developing the authorship markup at Google is on the panel. Other members of the panel will come from the publisher perspective and the agency side.

Elisabeth Osmeloski (@elisabethos, Director of Audience Development, Third Door Media, Inc.) is moderating and the four speakers are:

John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Pierre Far, Webmaster Trends Analyst, Google (@pierrefar)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)

Read more of Google Authorship: Step-By-Step Setup & Troubleshooting.




The Why and How of Structured Data Markup Superstars (#smx #22C)

SMX East 2013 Sponsor

Three SMX East panelists discuss how to effectively used structured data to improve search visibility for articles, products, local and other content formats.

Read more of The Why and How of Structured Data Markup Superstars




Prioritizing Your Search Marketing Efforts (#smx #21B)

SMX East 2013 Sponsor

Two SMX East presenters offer four ways to approach SEO and PPC prioritization to help you tackle projects that offer the most bang for the buck first.

Read more of SMX Boot Camp: SEO Friendly Web Design




Integrating Search and Social: Top Social Tactics For Search Marketers #smx #21A

SMX East 2013 Sponsor

This session is a social + search “speed round.” We’ve got three speakers queued up and ready to share their favorite authority-building social tips. According to the SMX conference agenda this hour will be primarily focused on integrating search and social media efforts. Topics slated for discussion include OpenGraph technology, Google+, Twitter and more.

Debra Mastaler starts us off and will talk about influencer marketing. This is the process of finding, tapping into and using people with high credibility and high visibility in your niche. She looks at everything from a link builder’s perspective. The emphasis in search is credibility, quality and trust. Trust is one of the hardest to tie to a tactic, and that’s what influencer marketing does. She’s going to show us her process and tools.

Read more of Integrating Search and Social: Top Social Tactics For Marketers.




Twitter VP Talks Twitter Trends with Danny Sullivan #SMX Keynote

SMX East 2013 Sponsor

Good morning from New York. Day 2 of this 3 day Internet marketing educational event starts with our keynote with Richard Alfonsi (@ralfonsi), vice president of global online sales for Twitter. The SMX conference agenda says we can expect a thorough discussion of all things Twitter – from trends, to targeted ad opportunities, to tactics that can help search marketers use interests and keyword-targeting to get in front of the right people at the right time.

Danny Sullivan (@dannysullivan) says that the audience can feel free to tweet the conversation. Danny plays ask the audience. How many use Twitter for their company? Everyone raises their hand. Now he’s asking about numbers of followers, 100k, 50k, 25k and there are sparse to no hands up. And to the question about who’s using the Twitter ad platform, there are maybe 20% of the hands up.

Read more of Twitter VP Talks Twitter Trends with Danny Sullivan – SMX Keynote.




October 1, 2013

SMX Boot Camp: SEO Friendly Web Design (#smx #14A)

SMX East 2013 Sponsor

Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.

Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.

Read more of SMX Boot Camp: SEO Friendly Web Design.




Glass Act: Search Marketers Talk Google Glass at SMX East 2013 – Liveblog #smx #14B

SMX East 2013 Sponsor

The future is now and Internet you wear on your face into Men’s rooms (…and other places) exists. (Still no hover skateboards as promised by Michael J. Fox in Back to the Future… but Internet head-ware is a step in the right direction.) In this session we’re going to get a “heads on” live demonstration of the Google Glass experience, and then, according to the conference agenda, we’ll discuss “the ramifications of this new way of interacting with the Internet, from how it changes search behavior to SEO implications to all-important privacy concerns.”

Read more of Search Marketers Talk Google Glass at #SMX East 2013.




Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx

SMX East 2013 Sponsor

This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.

Read more of ‎Optimizing for Global Search | #SMX East 2013 Live Coverage




Life Beyond Google: Diversifying Your Digital Marketing to Increase Organic Traffic (#smx #12B)

SMX East 2013 Sponsor

I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.

Read more of How To Increase Organic Traffic by Diversifying Your Digital Marketing.




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