Bruce Clay Blog : 5/24 : LiveblogJune 6, 2012
What’s this techy session about? Here’s the description on the agenda:
Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.
In this session, we’ve got a bevvy of presenters to talk about schema and authorship issues in the past year since its launch.
June 5, 2012
Matt McGee welcomes the packed room to our Q&A keynote with Matt Cutts who’s going to answer all our questions of how to rank. Let’s start with Penguin. Penguin to them isn’t a penalty, it’s a calibration of the algorithm. they found a lot of Web spam left after panda they wanted to take care of. Penalty is typically referred to when manual action is taken. Penguin does demote sites, but it’s one of 200+ signals that rank sites. The word penalty isn’t really used in the googolplex. They use “algorithmic” and “manual action”. They can’t put every algo up for all to see, but they are more transparent about how google works on the manual side. You pretty much always get notified in WMT if manual action was taken.
There are going to be a lot of tools here. Many are explained in a sentence. It might be hard to convey the real value of them. Use this as a starting point.
Danny Sullivan welcomes Marty Weintraub to the podium. First he thought of a snarky title that sounds like he’s trying to game Google but Identity, Feeds and Social PR is where he landed. If you want to impact personalized search, the best thing to do is be personal.
Good morning SMX Advanced attendees and readers! Last night’s Meet & Greet gave a fun, warm welcome to the conference. Can’t say the same of this Seattle weather, which is living up to its reputation. There’s also no warming up to the sessions, as we’re jumping right in to hard core social marketing tactics.
March 23, 2012
The first conference of the year for Search Engine Strategies was held in New York this week. From the ideas shared to the conversations had to the networking and more, we experienced another great event from SES. Up next for SES here in the United States is the San Francisco conference in August. Until then, here’s a recap of some of the takeaways we gathered from our liveblog coverage of the show.
Read more of Top Takeaways from Search Engine Strategies NYC.
March 22, 2012
From an audience poll Simon leads, half the audience seems to be in-house and half is from an agency. A good number of in-housers are the only person in their department. Jennifer specializes in placing SEM pros both agency and client side. The talent needed from one year to the next changes as quickly as the industry itself. There are clear benefits to both agency and in-house, and depending on your business model there’s an answer. If you decide in-house is the answer, how do you find the right SEO talent – those are the questions she’s here to answer. Mitch and Ulrich introduce themselves as well.
Simon’s wondering about how to find the right skillsets and what to look for in a junior level SEO. Jennifer says you need to have someone who would come out of a web development background. You need to know your way around a website. Someone who did that in college, is blogging. Look at the person as a whole, have they used programming languages, someone with basic technical knowledge can learn the organic piece.
Read more of Agency vs. In-House SEO: What’s a Client To Do?
The Lords of the Links will lead this free-form panel. Content marketing, infographics, SMM, social media amplification, SEO: a lot of what we do with off-site marketing has the goal of link building. Links are going to stick with your site and influence your site’s performance for years to come.
Loren asks how do we build links today in this climate. Dixon says the same way we built links before the Internet – relationships. Breakfast meetings, making connections. Google is trying to get back to the idea of a relationship behind a link. It’s a basic business logic that there’s a relationship behind a link. Move toward traditional “knowing each other”.
Read more of Lord of the Links.
We start with introductions along with panelists’ views on integrated marketing.
@giorodriguez: Integrated marketing is the rise of the connected consumer. Marketing has become more strategic, in large part because of the access to data.
@brendafiala: Strategy group in North America – for her integrated marketing is about the platform being the ecosystem, rather than the website. They activate the ecosystem – what’s the global brand and how is it touched across the world. She’s been in all verticals and worked across the globe.
@larsfeely: At Ogilvy leads Caesars Entertainment and UFC. IMC to him is about performance, whenever marketers look at a silo, they’re missing out. Traditional buys and social aspect need to be looked at along with SEO and PPC. Integrated marketing is about getting to the success market for whatever vertical you’re in.
@huffmanme: Brand building integrated communication – an internal consulting group, helps think through strategy and execution of communication. P&G is in the biz of building brand that’s purpose inspired and benefit driven. They bring this to life with big ideas grounded in the human experience, then amplified with various touch points that build awareness and advocacy. It’s not just “matching luggage” – the same visual everywhere.