Liveblog Archives - Page 5 of 37 - Bruce Clay, Inc. BlogOctober 7, 2014
“Buyer legends” are what marketer and bestselling author Jeffrey Eisenberg calls the narratives that craft a customer journey – and it’s also the name the company that he runs with his brother. In this morning’s keynote, Eisenberg will dive into buyer legends, exploring why they matter and what goes into them.
People want wisdom. What they’re always looking for is one thing – they love to hear one thing – do this little thing and everything will work. They just love to take one nugget that makes a huge impact on their business.
But we don’t have just one thing. There’s so much that goes into online marketing, and marketing at large. Knowing that there can be no one single thing that makes or break marketing, buyer legends become all the more important. Buyer legends are the narrative that craft a customer journey, but they’re also an integral business process.
Read the full coverage of Jeffrey Eisenberg’s keynote address at Pubcon Las Vegas 2014.
October 6, 2014
The Bruce Clay, Inc. team will be speaking, liveblogging and exhibiting at this week’s Pubcon Las Vegas. If you’ll be there, heads up that Google reps will be fielding questions about AdWords and Analytics at the the BCI booth 207 Wednesday from 12-2 p.m.
You can also catch our President Bruce Clay and SEO Manager Mindy Weinstein, SEM Manager Michael Shore and Lead Sr. SEO Analyst Robert Ramirez, in Booth 207 in the Exhibit Hall. If you have any questions on SEO, SEM, SMM, content marketing or anything else Internet marketing-related, stop by the booth and fire away. We’d love to find out how we can help you grow your business.
Get our liveblog schedule and Bruce Clay and Mindy Weinstein’s speaking schedules here.
October 2, 2014
BREAKING NEWS: Google says Penguin Update could come next week.
When Danny Sullivan and an audience of search marketers have a public forum to ask questions of Bing and Google reps and search marketing industry veterans, you can learn something. Here’s a snippet from the session that just happened at SMX East:
Danny Sullivan: “When can we expect that overdue Penguin update, Gary?”
Gary Illyes (Webmaster Trends Analyst, Google): “Soon. Very soon. Maybe next week.”
Read the rest of this frank, PowerPoint-free Q&A session to learn why Gary Illyes called the next Penguin a “delightful update.” Moderated by Danny Sullivan, this highly-engaged discussion, fielded a range of questions, from SMX first-timers to seasoned search veterans.
SMX East Liveblog: Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS
Googler Gary Illyes, who we can blame for the HTTPS ranking boost, talks about the future of secure search, Google’s thoughts on secure search, passes along a message from John Mueller, and talks about the possible return of keyword data (scroll to Q & A at end). Eric Enge says he’s seen “no material change” in moving to secure search, and Raza Zaidi weighs in on RSS and WordPress in relation to secure search.
Luke Summerfield shares brilliant insights on designing your site and content to appeal to people’s unconscious brains (i.e., where emotions live). Then Paras Chopra and Khalid Saleh talk technical CRO matters. In this session, learn about:
- Brain-based marketing and how to drive human behavior
- The UX optimization process
- Principles for higher conversions
Read more in Conversion Rate Rock Stars.
SEO masterminds Michael King, Jason White and Joe Pawlikowski share their top insights on keyword research. Discover their favorite tools, tried-and-true tactics, thoughts on persona research, (Not Provided) and much more. In this session, learn what keyword tools the pros are using, how to set client expectations from the start and the importance of mapping keywords to match the intent and vocabulary of your audience.
October 1, 2014
The Search Marketing Expo (SMX) East 2014 keynote speaker is Jonah Peretti, founder of BuzzFeed. Peretti has a history of Internet brilliance – before founding BuzzFeed, he was a co-founder of the Huffington Post. For tonight’s grand finale, Search Engine Land Founding Editor Danny Sullivan will pick Peretti’s brain on the early days of SEO at the Huffington Post, the nature of social sharing, the nuances of different social networks, the role (or lack thereof) of SEO at BuzzFeed, native advertising, and more.
Three key takeaways, right off the bat:
- When you try to make something that works for search and social instead of focusing on just one, you end up making something that doesn’t work for either
- Users expect media to be broader than just hard news — having the comics alongside politics, or kitten videos alongside coverage of the Ebola crisis, are appropriate for news sites.
- Don’t make assumptions about why something succeeds. Test it. Think you went viral because of X, Y and Z? Do X, Y and Z again. See what happens.
Read the entire keynote conversation with Jonah Peretti.
In July, the quality of Google local search results took a turn for the worse, experts say. The cause? A pesky little creature called the Pigeon Update crawled into the maps, local packs and authoritative one boxes. Learn what changed for searches with generic terms, geolocally modified terms, local packs, answer boxes and some of the wacky-broken results that have cropped up since Pigeon landed in this liveblog coverage of an SMX East session with local search experts Adam Dorfman, David Mihm and Andrew Shotland.
Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.
Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.
In this SMX East session, PPC pros share their top tips on testing ads. Discover what matters most when it comes to creating, testing & measuring paid search ads. The full liveblog covers specifics on what to test, how to brainstorm ad ideas, ways to measure the true impact of mobile, and advertising must-dos from speakers Carrie Albright, Brad Geddes and Jake Stewart.
Read more of Creating, Testing & Optimizing Paid Search Ads