Internet Marketing
February 17, 2010
Turning On the Lights — SEM Synergy Extras
When I found a to-die-for pizzeria hiding in plain sight across the street from my apartment building, it was bittersweet. Obviously, first-class New York style pizza in my backyard is a total win. But at the same time, I was bummed that Tony’s Pizza wasn’t showing up on the online search radar.
Just last week Paula was lamenting the loss of a printer in the area that had closed its doors. For years the company relied on word-of mouth advertising, which flourished thanks to friendly staff and competitive prices. Unfortunately, the company had some serious SEO issues — they’d claimed no local listings and had an all-Flash site. For all they were doing right in the store, the boat couldn’t stay afloat during last year’s economic storm.
Read more of Turning On the Lights — SEM Synergy Extras.
January 11, 2010
Reader Survey: What’s Your SEO Priority in 2010?
You’re a forward-thinker, a fast learner, and driven like a ‘Vette. Odds are you’ve got big plans for the year ahead. Whether you’re an in-house SEO thinking of new ways for your company to squeeze out search engine real estate or a consultant targeting potential new niches, you’ve got a strategy in mind for success in 2010.
Just out of curiosity… what’s your plan?
I don’t mean to be nosey, pinky swear. But while strategizing my own 2010, I realized it’d be helpful to hear from others in the search marketing industry to get an idea of where priorities lie. Maybe some readers would find it helpful as well.
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December 14, 2009
Moves in Mobile Marketing
Once upon a not-so-distant time, in a land not so far away, there was no such thing as human-controlled electricity. If warmth was needed, you’d stoke a fire. If light was needed, you’d light a candle. And, for most, even the simplest tasks we take for granted today, like baking cookies or playing football after dusk, would never happen without a heavy helping of time, dedication and hand labor.
There are few people living today who can remember a time before electricity was controlled by the flip of a switch. Even fewer witnessed electricity’s spread throughout American households in the early 1900s, and the fundamental shift of society, of expectations, and of daily life that followed.
Gen X and Yers are in a similar position, having experienced the end of an era sans cell phones and the Internet. Who today can imagine life without that handy other half, the mobile appendage, that cellular extension of ourselves connected to the cloud?
Read more of Moves in Mobile Marketing.
