Local Archives - Bruce Clay, Inc. BlogOctober 14, 2015
The automotive industry is incredibly competitive when it comes to search engine marketing. To rise to the competition requires in-depth local SEO knowledge and PPC know-how. This session offers strategies for local search marketing, both paid and organic, that all marketers can use. Our speakers are Ira Kates, who will speak to paid search, and Greg Gifford, who addresses organic SEO.
Read the liveblog from Pubcon.
September 29, 2015
All local SEO questions are answered in this round table of top experts at SMX East. The assembled experts will field these questions, submitted by the audience and also topics the panelists submitted to talk about.
Why did Google switch to the 3 pack from the 7 pack?
Does anyone have statistics regarding how clicks are distributed between Google Maps and Google organic?
Links vs. citations?
How are apps affecting local?
How are you getting reviews?
Read the liveblog coverage of the Local SEO Q&A at SMX East.
In a greasy burger joint in Seattle in June, the people on the stage were trading stories about solving crazy strange ranking mysteries that if you spend any time doing local search you’re going to be familiar with. That’s where this session was born.
See how Mary Bowling, Andrew Shotland and Joy Hawkins solve local SEO mysteries in this liveblog coverage from SMX East.
August 10, 2015
Google local results shifted in two significant ways that local businesses and home service providers should take note of.
1. Fewer local organic results display on the first page.
Where last week seven local results were shown next to a map for a local-intent query, this week we see only three organic local listings by a map. As a result, local businesses ranked beyond the top three have no organic visibility.
2. Google is testing a new search ad format for home service providers.
Google is beta testing home service ads. To be included in this coveted space, service providers must meet the most stringent qualifications for advertisers yet, including background and license checks, online reputation checks and mystery shopping checks.
May 21, 2014
Coming to you straight from the trenches of Bruce Clay, Inc., it’s the survival guide edition of the SEO Newsletter. Our feature article exposes which ranking factors change most frequently so you can stay alert. Then get expert survival tips from our SEO manager on how to stay ahead of the game no matter what SEO bombs Google may throw your way.
With Google’s search algorithms changing on a daily basis, content strategist Kristi Kellogg advises Internet marketers to adopt a proactive rather than reactive approach to SEO while SEO Manager Mindy Weinstein shares three key search marketing survival tips.
Read more of SEO Newsletter: The Survival Guide to SEO Edition.
March 19, 2014
Will Scott from Search Influence opens up the session by announcing that Google sucks …
Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to a large fixed object and waiting for customers to float by in the current. Google says the most important thing in business is sincerity. If you can fake that, you’ve got it made.
Google has a weakness; they’re a sucker for big “authority” sites:
Read more of #Pubcon Liveblog: Local Search Hot Topics and Trends.
March 13, 2014
Hooooly Cow. This session was really above and beyond. If you need to set up or optimize your local presence, this fast and furious SMX West 2014 coverage delivers! There’s a lot of really helpful, actionable information formatted into list form to make it easy to consume…
Read more of Google Local Optimization in 2014 — SMX Liveblog
August 1, 2013
Resident SERP sleuth Chelsea Adams saw a hover-over Knowledge Graph on a local-pack result today. As these things go, we’re not sure if this is truly a new user interface for Knowledge Graph or if it’s just the first we’re noticing it. I took a quick screen capture video of the experience as you can see above.
For the local-intent query “pet grooming” you’ll see that when I hover over the 7-pack results, a Knowledge Graph-like result pops up. It’s worth noting that the user can review one of these businesses right from this same SERP — just another way for Google to keep traffic on its site.
Watch the video: New Knowledge Graph Hover UI for Local Results?
July 31, 2013
This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.
Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care
June 12, 2013
The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”
Read more of Maps and Metros – Surviving And Thriving In Local Search.