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Local Archives - Bruce Clay, Inc. Blog

December 12, 2016

Why You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay

Imagine a search engine results page with four paid ads at the top and three more sponsored local listings in the Local Pack.

That’s seven ads at the top of every page.

That’s where we’re headed with Google Home Service Ads.

In fact, you may not even recognize Google’s local search listings in a year’s time as Home Service Ads expand through the local pack and new regions.

Home Service Ads are available for locksmiths, plumbers, house cleaners, handymen and electricians in the Bay Area, Sacramento and San Diego. If that doesn’t include your business, do you need to be paying attention? Absolutely. Paid inclusion is a reality and it’s only a matter of time before it rolls out to all local businesses.

Read why home service ads will affect SEO, straight from Bruce Clay.




July 7, 2016

3 Things to Do Today to Get More In-Store Visits from Local Search

“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson

Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.

Read on for the top three things to do today to get more in-store visits from local search.




March 1, 2016

Search Whizzes Talk Local SEO Strategy: Adam Dorfman, Greg Gifford, Casey Meraz & Chris Silver Smith LIVE at #SMX

Local SEO Strategy SMX

Got questions about local search optimization? The speakers on this SMX West 2016 panel have answers. Discover the latest local SEO strategies that Greg Gifford, Casey Meraz, Adam Dorman and Chris Silver Smith are wielding. Check it out here!




October 14, 2015

SEO & SEM in the Competitive Automotive Space – Pubcon Liveblog

greg gifford and ira kates at pubcon

The automotive industry is incredibly competitive when it comes to search engine marketing. To rise to the competition requires in-depth local SEO knowledge and PPC know-how. This session offers strategies for local search marketing, both paid and organic, that all marketers can use. Our speakers are Ira Kates, who will speak to paid search, and Greg Gifford, who addresses organic SEO.

Read the liveblog from Pubcon.




September 29, 2015

SMX Liveblog: Local Search Q&A with Top Local Experts

Local SEO AMA

All local SEO questions are answered in this round table of top experts at SMX East. The assembled experts will field these questions, submitted by the audience and also topics the panelists submitted to talk about.

Why did Google switch to the 3 pack from the 7 pack?

Does anyone have statistics regarding how clicks are distributed between Google Maps and Google organic?

Links vs. citations?

How are apps affecting local?

How are you getting reviews?

Read the liveblog coverage of the Local SEO Q&A at SMX East.




Sherlock Investigates Local SEO: How We Solved 3 Local Ranking Mysteries

sherlock holmes local seo at smx

In a greasy burger joint in Seattle in June, the people on the stage were trading stories about solving crazy strange ranking mysteries that if you spend any time doing local search you’re going to be familiar with. That’s where this session was born.

See how Mary Bowling, Andrew Shotland and Joy Hawkins solve local SEO mysteries in this liveblog coverage from SMX East.




August 10, 2015

Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO?

Google local results shifted in two significant ways that local businesses and home service providers should take note of.

1. Fewer local organic results display on the first page.
Where last week seven local results were shown next to a map for a local-intent query, this week we see only three organic local listings by a map. As a result, local businesses ranked beyond the top three have no organic visibility.

2. Google is testing a new search ad format for home service providers.
Google is beta testing home service ads. To be included in this coveted space, service providers must meet the most stringent qualifications for advertisers yet, including background and license checks, online reputation checks and mystery shopping checks.

Read about how the changes impact local SEO.




May 21, 2014

SEO Newsletter: The Survival Guide to SEO Edition

Survive the SEO battlefield

Coming to you straight from the trenches of Bruce Clay, Inc., it’s the survival guide edition of the SEO Newsletter. Our feature article exposes which ranking factors change most frequently so you can stay alert. Then get expert survival tips from our SEO manager on how to stay ahead of the game no matter what SEO bombs Google may throw your way.

With Google’s search algorithms changing on a daily basis, content strategist Kristi Kellogg advises Internet marketers to adopt a proactive rather than reactive approach to SEO while SEO Manager Mindy Weinstein shares three key search marketing survival tips.

Read more of SEO Newsletter: The Survival Guide to SEO Edition.




March 19, 2014

#Pubcon Liveblog: Local Search Hot Topics and Trends

20140319-121752.jpg

Will Scott from Search Influence opens up the session by announcing that Google sucks …

Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to a large fixed object and waiting for customers to float by in the current. Google says the most important thing in business is sincerity. If you can fake that, you’ve got it made.

Google has a weakness; they’re a sucker for big “authority” sites:

  • YouTube
  • Yelp
  • Pinterest
  • Facebook
  • Houzz
  • YP.com

Read more of #Pubcon Liveblog: Local Search Hot Topics and Trends.




March 13, 2014

#SMX Liveblog: Google Local Optimization in 2014 (#32D)

Local-search-Nolan

Hooooly Cow. This session was really above and beyond. If you need to set up or optimize your local presence, this fast and furious SMX West 2014 coverage delivers! There’s a lot of really helpful, actionable information formatted into list form to make it easy to consume…

Read more of Google Local Optimization in 2014 — SMX Liveblog




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