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March 20, 2012

Local Myth Busters: Local Optimization Facts Proven or Debunked – SESNY

Andrew Beckman is at the podium as I walk in 5 minutes late! I wasn’t slacking – just getting an interview for SEM Synergy. :) Jumping in!

Citation value:

  • PageRank of sub-domain of citation
  • Content and keyword density on the page
  • Backlinks to the page
  • Frequency of crawl on the sub-URL where citation exists

Mythbust: The speed of the citation update doesn’t necessarily mean you’re going to rank higher. There are services that make you pay a premium to get data online faster. But that doesn’t account for the time it’ll take for the bot to come. Don’t fall for this.

Read more of Local Myth Busters: Local Optimization Facts Proven or Debunked.




March 13, 2012

Local SEO Q&A with Andrew Beckman

In 15 years, Andrew Beckman and his team at Location3 Media have seen a lot happen in the interactive marketing industry. As a regular SES conference speaker, Andrew aims to share his knowledge of Internet marketing with attendees eager to know what to do to boost business through the tools of technology.

At SES New York next week, Andrew will be speaking at the session Local Myth Busters – Local Optimization Facts Proven or Debunked, which promises to deliver hands-on tactics for local listing optimization and local SEO. I asked Andrew to give me a preview of what his session will entail.

Read more of Local SEO Q&A with Andrew Beckman.




February 28, 2012

SMX West 2012: Hardcore Local SEO Tactics

SMX West logo

This session talks about the success of local SEO and gaining an edge beyond the typical local search tactics. This is my first liveblogging session for Bruce Clay, Inc. here at SMX West; trying to capture as much as possible for you. Please excuse the typos — these guys talk fast!

Read more of SMX West 2012: Hardcore Local SEO Tactics .

Mike Ramsey of Nifty Marketing kicks it off.

Speaking on on-site local SEO tactics

1 year ago you could rank without it. Not today since the blended results. On-site is the new king. It does 3 things:

  • Helps Google Places
  • Organic ranking
  • Increase conversions

Read more of Hardcore Local SEO Tactics – Driving Online & In-Person Traffic.




December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics

Up

Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.




November 8, 2011

#Winning with Google Places — PubCon Vegas

Brian Combs PubCon

Welcome back to our PubCon liveblog coverage. We’re about to get jiggy with Google Places optimization. Brian Combs of Ionadas Local is presenting for us. He promises us there will be no more Charlie Sheen references from this point on.

Read more of #Winning with Google Places — PubCon Vegas.




Local Search Rankings — PubCon Vegas

Pubcon Local Search Rankings Session

Dear Vegas, even though Night 1 of PubCon kicked my butt, I have three more days and nights to prove that you’re not all that. First liveblog session of the morning and I got my fingers warmed up on my Starbucks and am ready to talk local search rankings.

Read more of Local Search Rankings — PubCon Vegas.




September 19, 2011

Local SEO with Mike Ramsey ━ SEM Synergy Extras

Mike Ramsey on SEM Synergy

Last Thursday we posted a new episode of our SEM Synergy podcast, this one from SMX East in New York City. While I wasn’t able to post about it here on that day (I was knee deep in the final day of liveblogging), the show was mad groovy for several reasons and definitely warrants a […]




September 15, 2011

SMX East 2011: The SoLoMo Landscape

Local Search

Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three […]




SMX East 2011: Doing Offers Right

Higher Consideration

Dan Hess @dealradar starts us off. Local Offer Networks has experience with data they use to serve major media companies. Massive growth of local offers continues. Prediction: in U.S. alone, 3 billion gross revenue from daily local deals. New competitors are entering the space faster than those falling out. The total offers published is climbing […]




September 13, 2011

SMX East 2011: Hard Core Local SEO Tactics

SMX East 2011 logo

Here’s another session revived as a favorite from SMX Advanced. However, since the last time these presenters spoke, lots has changed in the local search arena.

Today’s speakers are Mike Ramsey (@niftymarketing), Matt McGee (@mattmcgee) and Will Scott (@w2scott).

We’re about 5 minutes into the session and I lost everything I’d typed. The joys of liveblogging! I’ll try to dive right in and also fill in lost info…

Read more of SMX East 2011: Hard Core Local SEO Tactics.




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