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January 23, 2013

Promote Your Brick and Mortar with Facebook Nearby

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On December 12th, Facebook introduced the “Nearby” feature for its iOS and Android apps. Facebook Nearby allows users to find a place near them based on the recommendations of their Facebook friends.

The app now includes:

  • Recommendations
  • A rating system
  • A search box made of different business categories
  • Functionality that allows users to contact a specific business directly.

Only those businesses (large or small) that have a Facebook Page will be listed.

With the Nearby feature, Facebook aims to become a personalised local recommendation engine.

Read more of Facebook Turns Local Recommendation Engine with Nearby Feature.

April 10, 2012

6 Online Marketing Problems Local Business Owners Face and How to Fix Them

If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers.

If you’ve considered how investing in a website, social media profiles or even daily deals like Groupon might help your business, there’s a good chance you’ve faced one of the following questions of local business owners making a name for themselves online. Here are six common problems local businesses find online along with the info and resources you need to solve them.

Read more of 6 Online Marketing Problems Local Business Owners Face and How to Fix Them.

March 26, 2012

How to Optimize Content for a Local Market: Interview at SES NY

Phillip Thune and Virginia Nussey at SES NY

Those responsible for an online businesses content strategy should be aware of recent changes to Google’s ranking algorithm when assessing content needs of a website. The Google update referred to as Venice places an emphasis on location-based, or geo-targeted, content relevance. Queries that suggest location is an important factor now receive local-specific results where before they were only returned when local intent was explicit.

The critical role of content that meets search engines’ automated qualifications and leads human visitors to convert is a coveted intersection that sets apart successful businesses from the competition. It’s why at Bruce Clay, Inc. content, both on-site and off-site, is a priority within our holistic SEO strategy and is among the top services we offer, including those for local business SEO.

Read more of How to Optimize Content for a Local Market: Interview at SES NY

March 23, 2012

Top Takeaways from Search Engine Strategies NYC

The first conference of the year for Search Engine Strategies was held in New York this week. From the ideas shared to the conversations had to the networking and more, we experienced another great event from SES. Up next for SES here in the United States is the San Francisco conference in August. Until then, here’s a recap of some of the takeaways we gathered from our liveblog coverage of the show.

Read more of Top Takeaways from Search Engine Strategies NYC.

March 21, 2012

Local + Social: The Future of Promotion

SearchBash last night was a blast! Thanks to WebmasterRadio for another one for the books! If the party was conference candy, now it’s time to get back to the meat. Chi-Chao Chang takes the podium to talk about the opportunity of advertising in mobile search. Although browsers are the primary access point today, applications are growing in importance and usage.

Browsers vs. applications: is there really a difference in search experience?

Browser takes

  • 10 seconds to load
  • 15 seconds to find results
  • 7 seconds to details page

Application takes

  • 1 second to load
  • 5 seconds to find results
  • <1 second to details page

Read more of Local + Social: The Future of Promotion

March 20, 2012

Local Myth Busters: Local Optimization Facts Proven or Debunked – SESNY

Andrew Beckman is at the podium as I walk in 5 minutes late! I wasn’t slacking – just getting an interview for SEM Synergy. :) Jumping in!

Citation value:

  • PageRank of sub-domain of citation
  • Content and keyword density on the page
  • Backlinks to the page
  • Frequency of crawl on the sub-URL where citation exists

Mythbust: The speed of the citation update doesn’t necessarily mean you’re going to rank higher. There are services that make you pay a premium to get data online faster. But that doesn’t account for the time it’ll take for the bot to come. Don’t fall for this.

Read more of Local Myth Busters: Local Optimization Facts Proven or Debunked.

March 13, 2012

Local SEO Q&A with Andrew Beckman

In 15 years, Andrew Beckman and his team at Location3 Media have seen a lot happen in the interactive marketing industry. As a regular SES conference speaker, Andrew aims to share his knowledge of Internet marketing with attendees eager to know what to do to boost business through the tools of technology.

At SES New York next week, Andrew will be speaking at the session Local Myth Busters – Local Optimization Facts Proven or Debunked, which promises to deliver hands-on tactics for local listing optimization and local SEO. I asked Andrew to give me a preview of what his session will entail.

Read more of Local SEO Q&A with Andrew Beckman.

February 28, 2012

SMX West 2012: Hardcore Local SEO Tactics

SMX West logo

This session talks about the success of local SEO and gaining an edge beyond the typical local search tactics. This is my first liveblogging session for Bruce Clay, Inc. here at SMX West; trying to capture as much as possible for you. Please excuse the typos — these guys talk fast!

Read more of SMX West 2012: Hardcore Local SEO Tactics .

Mike Ramsey of Nifty Marketing kicks it off.

Speaking on on-site local SEO tactics

1 year ago you could rank without it. Not today since the blended results. On-site is the new king. It does 3 things:

  • Helps Google Places
  • Organic ranking
  • Increase conversions

Read more of Hardcore Local SEO Tactics – Driving Online & In-Person Traffic.

December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics


Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.

November 8, 2011

#Winning with Google Places — PubCon Vegas

Brian Combs PubCon

Welcome back to our PubCon liveblog coverage. We’re about to get jiggy with Google Places optimization. Brian Combs of Ionadas Local is presenting for us. He promises us there will be no more Charlie Sheen references from this point on.

Read more of #Winning with Google Places — PubCon Vegas.

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