Bruce Clay Blog : 2/4 : LocalDecember 12, 2011
Audience: In-house marketers
Estimated reading time: 5 minutes
Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.
This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”
First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.
November 8, 2011
Welcome back to our PubCon liveblog coverage. We’re about to get jiggy with Google Places optimization. Brian Combs of Ionadas Local is presenting for us. He promises us there will be no more Charlie Sheen references from this point on.
Read more of #Winning with Google Places — PubCon Vegas.
Dear Vegas, even though Night 1 of PubCon kicked my butt, I have three more days and nights to prove that you’re not all that. First liveblog session of the morning and I got my fingers warmed up on my Starbucks and am ready to talk local search rankings.
Read more of Local Search Rankings — PubCon Vegas.
September 19, 2011
Last Thursday we posted a new episode of our SEM Synergy podcast, this one from SMX East in New York City. While I wasn’t able to post about it here on that day (I was knee deep in the final day of liveblogging), the show was mad groovy for several reasons and definitely warrants a […]
September 15, 2011
Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three […]
Dan Hess @dealradar starts us off. Local Offer Networks has experience with data they use to serve major media companies. Massive growth of local offers continues. Prediction: in U.S. alone, 3 billion gross revenue from daily local deals. New competitors are entering the space faster than those falling out. The total offers published is climbing […]
September 13, 2011
Here’s another session revived as a favorite from SMX Advanced. However, since the last time these presenters spoke, lots has changed in the local search arena.
Today’s speakers are Mike Ramsey (@niftymarketing), Matt McGee (@mattmcgee) and Will Scott (@w2scott).
We’re about 5 minutes into the session and I lost everything I’d typed. The joys of liveblogging! I’ll try to dive right in and also fill in lost info…
Read more of SMX East 2011: Hard Core Local SEO Tactics.
September 8, 2011
Another week, another SEM Synergy to dissect! If you’d like to hear today’s show where we mull over the power of infographics and nibble on local biz Internet marketing food for thought, have a listen over at SEMSynergy.com. With the show available for streaming and podcasting (we’re on iTunes!) it’s never too late to enjoy the smooth search croonings of Bruce and crew navigating the airwaves.
Read more of Local Focal Fun You Missed ━ SEM Synergy Extras.
September 7, 2011
In real estate they say that location is everything, which is true to a large extent. But the same also applies to digital space. That’s why there’s such thing as a search engine marketing industry. Location gets you seen, location can make you money, and location will make competitors desperate. In the case of Google Places, having a business catalogued as permanently closed can mean the loss of loyal customers, online traffic and revenue-much-needed-revenue in today’s economy.
Recently, fraudulent closings on Google Places have become a commonplace tactic employed by business competitors, and it turns out it’s rather easy to do. On a Google Places listing, you’ll find basic business information: name, address, hours of operation, reviews, etc. At the bottom of the listing, there is a link to “Report a problem.” From there, you can report that a business is permanently closed, which for all intents and purposes, serves as an important function. What is being discovered is that if enough people report a business as being “permanently closed”, the business is closed, in an online sense of the word.
August 23, 2011
We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.