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March 29, 2011

SEO Factors and Trends Report: Developments in Search

Street Signs

Bruce Clay Australia released its SEO factors and trends report for 2010, highlighting the changes we saw in search this past year, and tips on how to best address them.

For those who haven’t had time to keep up with all the developments in search in 2010 (and let’s face it, what businesses have the time and resources to follow this as closely as those in the industry do?), this is an insightful look into the direction search is headed, and how to stay on the same path.

In this post, we’ll take a look at some of the highlghts of the report and share some additional insight we’ve compiled here at Bruce Clay headquarters.

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March 8, 2011

SMX West 2011: Location Services: The New Local Search?

SMX West logo

This session dives into how location services like Foursquare, Google Latitude, Gowalla and mobile apps are changing local search. This should be a great preface to the upcoming keynote this afternoon from Foursquare, which we’ll be covering as well, so stay tuned. I love that we are able to give everyone so much local search love. It’s a great topic.

We actually touched on this topic recently in the blog, check out the post “Checking out Location Check-in Services: Why They’re Good for Business.”

I’m doing hand yoga at the moment while I wait for the session to start.

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February 8, 2011

Quick Tips for Optimizing Your Google Places Page

Google Maps

For brick-and-mortar businesses, optimizing for local search is becoming increasingly important to reinforcing your presence online. Google has been and will continue to place importance on local search.

The best part about claiming your Google Places business listing is that it’s free and gives you a chance to rank on a search engine results page — even if you don’t have a website or your site is not ranking high.

So, with a little time and attention invested, you could be on your way to attracting more clients for your business.

Read more of Quick Tips for Optimizing Your Google Places Page.

January 6, 2011

3 Ways to Boost Your In-House Marketing in 2011: Part 2

store front

In yesterday’s post, I focused on three things in-house marketers can do to boost online marketing efforts this year. The first was, well, really focus on Internet marketing (versus just traditional marketing). Then, I talked about diving into training and continuing education to keep up with all the changes to search engine marketing.

Once you’re committed to focusing on Internet marketing, what are some of the high-level areas that you should be paying attention to? In today’s Part 2, we’ll talk local search, social media and conversion rate optimization.

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December 29, 2010

Social Goes Local: Tips for Local Rankings

Google Rich Snippet Example

In the past couple weeks, I’ve talked about factors that affect local rankings. I first spoke about keyword selection and PPC campaigns for local search. Then, I talked about some of the factors that Google says affects local search rankings. Next, I covered how business listings in important online directories play a role. Now, I’m going to talk about other factors we’ve seen that affect local rankings, and no surprise, social is becoming a key player.

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December 21, 2010

Local Rankings: Business Listings and Directories

LocalPack - Local SEO Listing Service

Last week, I showed a video from Google that explained how the search engine serves local search rankings. Those factors are relevance, prominence and distance to a query. But that’s not the half of it. There are many other factors that we believe are affecting the local rankings in a SERP, some of which are prior knowledge and some we’ve formed hypotheses on through recent research.

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December 16, 2010

Google’s Local Search Algorithm and Rankings

Google Tags

Google recently released a video explaining how its local search rankings work. I mean, Google would never really tell you everything, but the video gives some highlights and maybe even clues. But beyond the ranking factors Google talks about, local search has its own algorithm. In this post, we’ll go over some of the factors Google highlights, then next week, I’ll reveal research and dive further into other factors that might affect the rankings and give insight into the local search algorithm.

Read more of Google’s Local Search Algorithm and Rankings

December 15, 2010

Local Search Tips and Bunnies – SEM Synergy Extras

SEM Synergy

You might ask what local search and bunnies have to do with each other. Well, the answer is “nothing,” unless you’re searching for them locally. However, they do both tie into today’s SEM Synergy, because after poking around MySpace due to my interview with Tony Adam, I found a boatload of user-generated videos, one of which happened to be cute baby bunnies in cups. Stick around because I promise later in the post we’re talking some important local stuff like keyword selection and PPC campaigns.

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December 14, 2010

Google Places Business Kits Make Local Really Local


I’m kind of a big deal. Why? Because Google took my recommendation to create a way for businesses to market with Hotpot. OK, OK … maybe it’s been in the works for a long time, but the fact that the Google Places Business Kits were announced a mere 15 days after I wrote the post “Hotpot: Hot Tips for Businesses,” telling Google my idea – well, I’ll just assume they heard me. If you want more million-dollar ideas read on.

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November 24, 2010

Hotpot: Hot Tips for Businesses

lfy - pot of beans

By now, you have probably heard about Google Hotpot. If you haven’t, here’s a simple explanation: it allows users to rate local places they’ve been to and receive customized recommendations from Google based on those reviews. And while it’s really focused on creating a great experience for the user, I believe some key takeaways for businesses are:

1) If your local listings aren’t up to par, you’re in trouble.
2) The social wave continues to affect rankings and conversions.
3) Consumer and competitive research can be a part of the Hotpot experience.

Read more of Hotpot: Hot Tips for Businesses

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