Local Archives - Page 5 of 5 - Bruce Clay, Inc. BlogNovember 4, 2010
Google has recently rolled out an update which changes the face of Local Search and search engine optimisation professionals everywhere are likely to feel the effects. Not all forms of local searches are affected and the affected ones are to different degrees. For example, a search for Sydney banks results in a standard 7 pack […]
September 1, 2010
As if there aren’t enough obstacles for the underdog, strong brands received a boost in Google SERPs this week. The algorithm update that presents up to seven results from the same domain within a search results page was a topic of discussion during today’s SEM Synergy. And so were those challenged by the update — small brands and businesses who may fall out of SERPs as Google favors big brand domains.
Also taxing small and local businesses is the decreased click-through traffic that results from a Google SERP with a local one-pack. In a thread on Webmaster World, webmasters compare their experiences with local one-box traffic, in one instance reporting a 19-25% CTR from a one-box and a 37-40% CTR from straight Web results (in position one for both scenarios).
Read more of LocalPack Covers Local SEO Bases.
May 19, 2010
On today’s SEM Synergy, our weekly show on WebmasterRadio.fm, we look at unique challenges and opportunities of SEO for small business. Small businesses are often more nimble than large organizations, and are able to institute SEO initiatives without worrying about red tape. And small businesses often have unique linking opportunities available to them, such as their local Chamber of Commerce site or through partnerships developed with other area businesses.
While small businesses are sometimes poised to move up search rankings thanks to dexterity and cultivated relationships, they may also be faced with challenges such as a smaller budget to devote to marketing costs and a lack of man-hours to gain necessary education or manage SEO initiatives.
Read more of Small Business SEO — SEM Synergy Extras.
February 17, 2010
When I found a to-die-for pizzeria hiding in plain sight across the street from my apartment building, it was bittersweet. Obviously, first-class New York style pizza in my backyard is a total win. But at the same time, I was bummed that Tony’s Pizza wasn’t showing up on the online search radar.
Just last week Paula was lamenting the loss of a printer in the area that had closed its doors. For years the company relied on word-of mouth advertising, which flourished thanks to friendly staff and competitive prices. Unfortunately, the company had some serious SEO issues — they’d claimed no local listings and had an all-Flash site. For all they were doing right in the store, the boat couldn’t stay afloat during last year’s economic storm.
Read more of Turning On the Lights — SEM Synergy Extras.
December 28, 2009
Continuing our tradition, the third annual Best of Search Conferences 2009 is upon us. Over the last year there were five search engine marketing conferences that Bruce Clay, Inc. covered live on the blog, including SMX West, SES New York, SES San Jose, SMX East and SES Chicago. In the Best of Search Conferences 2009, you’ll find the most popular liveblog coverage from those five shows, as well as some other special posts and features.
Search marketer Marty Weintraub, founder and president of aimClear, guest posted on the blog, sharing his takeaways from PubCon Las Vegas 2009. You’ll also find BCI’s director of Eastern region operations, Christopher Hart, sum up his presentation from IM Spring Break. Plus, you can close out each day of the Best of Search Con by kicking back with a podcast of live broadcasts from search conferences this year. Here’s the agenda of what will be presented during this year’s Best of Search Conferences, coming to the blog all this week. Enjoy! And happy holidays!
Read more of Best of Search Conferences 2009: The Agenda.