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January 6, 2011

3 Ways to Boost Your In-House Marketing in 2011: Part 2

store front

In yesterday’s post, I focused on three things in-house marketers can do to boost online marketing efforts this year. The first was, well, really focus on Digital marketing (versus just traditional marketing). Then, I talked about diving into training and continuing education to keep up with all the changes to search engine marketing.

Once you’re committed to focusing on Digital marketing, what are some of the high-level areas that you should be paying attention to? In today’s Part 2, we’ll talk local search, social media and conversion rate optimization.

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December 29, 2010

Social Goes Local: Tips for Local Rankings

Google Rich Snippet Example

In the past couple weeks, I’ve talked about factors that affect local rankings. I first spoke about keyword selection and PPC campaigns for local search. Then, I talked about some of the factors that Google says affects local search rankings. Next, I covered how business listings in important online directories play a role. Now, I’m going to talk about other factors we’ve seen that affect local rankings, and no surprise, social is becoming a key player.

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December 21, 2010

Local Rankings: Business Listings and Directories

LocalPack - Local SEO Listing Service

Last week, I showed a video from Google that explained how the search engine serves local search rankings. Those factors are relevance, prominence and distance to a query. But that’s not the half of it. There are many other factors that we believe are affecting the local rankings in a SERP, some of which are prior knowledge and some we’ve formed hypotheses on through recent research.

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December 16, 2010

Google’s Local Search Algorithm and Rankings

Google Tags

Google recently released a video explaining how its local search rankings work. I mean, Google would never really tell you everything, but the video gives some highlights and maybe even clues. But beyond the ranking factors Google talks about, local search has its own algorithm. In this post, we’ll go over some of the factors Google highlights, then next week, I’ll reveal research and dive further into other factors that might affect the rankings and give insight into the local search algorithm.

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December 15, 2010

Local Search Tips and Bunnies – SEM Synergy Extras

SEM Synergy

You might ask what local search and bunnies have to do with each other. Well, the answer is “nothing,” unless you’re searching for them locally. However, they do both tie into today’s SEM Synergy, because after poking around MySpace due to my interview with Tony Adam, I found a boatload of user-generated videos, one of which happened to be cute baby bunnies in cups. Stick around because I promise later in the post we’re talking some important local stuff like keyword selection and PPC campaigns.

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December 14, 2010

Google Places Business Kits Make Local Really Local


I’m kind of a big deal. Why? Because Google took my recommendation to create a way for businesses to market with Hotpot. OK, OK … maybe it’s been in the works for a long time, but the fact that the Google Places Business Kits were announced a mere 15 days after I wrote the post “Hotpot: Hot Tips for Businesses,” telling Google my idea – well, I’ll just assume they heard me. If you want more million-dollar ideas read on.

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November 24, 2010

Hotpot: Hot Tips for Businesses

lfy - pot of beans

By now, you have probably heard about Google Hotpot. If you haven’t, here’s a simple explanation: it allows users to rate local places they’ve been to and receive customized recommendations from Google based on those reviews. And while it’s really focused on creating a great experience for the user, I believe some key takeaways for businesses are:

1) If your local listings aren’t up to par, you’re in trouble.
2) The social wave continues to affect rankings and conversions.
3) Consumer and competitive research can be a part of the Hotpot experience.

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November 11, 2010

Should Search be Renamed?

Search Name

Developments in the past year are rapidly progressing to redefine the concept of search. And in fact, I believe the term “search” will soon be outdated. You’re not just searching anymore; you’re being found. Information is served up to you without even having to dig for it, based on things like your location, your behavior, your intent, your social networks, you. Search is about making your experience more personal and relevant, and it will continue to do so.

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November 4, 2010

Google Local – big changes

Google has recently rolled out an update which changes the face of Local Search and search engine optimisation professionals everywhere are likely to feel the effects. Not all forms of local searches are affected and the affected ones are to different degrees. For example, a search for Sydney banks results in a standard 7 pack […]

September 1, 2010

LocalPack Covers Local SEO Bases

localpack local seo service

As if there aren’t enough obstacles for the underdog, strong brands received a boost in Google SERPs this week. The algorithm update that presents up to seven results from the same domain within a search results page was a topic of discussion during today’s SEM Synergy. And so were those challenged by the update — small brands and businesses who may fall out of SERPs as Google favors big brand domains.

Also taxing small and local businesses is the decreased click-through traffic that results from a Google SERP with a local one-pack. In a thread on Webmaster World, webmasters compare their experiences with local one-box traffic, in one instance reporting a 19-25% CTR from a one-box and a 37-40% CTR from straight Web results (in position one for both scenarios).

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