Bruce Clay Blog : Mobile MarketingFebruary 17, 2014
Now companies have a new way to learn your secrets, er, we mean help you get the most out of your brick and mortar shopping experience. It’s called iBeacon and it’s an indoor positioning system that allows in-store transmitters to send signals to nearby iOS 7 and Android devices.
iBeacon technology lets marketers do amazing things (four of which we cover in this post), but is it also a wearable technology gateway drug?
(Spoiler alert: I think it is. Do you?)
Read more of Is iBeacon a Wearable Technology Gateway Drug?
January 17, 2014
Google is serious about user experience on mobile devices. Until recently there haven’t been many tools to analyze a mobile user experience or mobile optimization efforts. Last August Google gave webmasters a tool to validate mobile optimization through its PageSpeed Insights tool. Much like GTMetrix and other page speed tools, Google’s tool reports specific items that may be a hindrance to optimal site performance for both desktop and mobile platforms.
SEOs familiar with the selection of page speed evaluation tools on the market will likely recognize a common limiting factor. Each page speed tool I’ve ever used only goes so far as tell you what the problem is, with very few telling you how to fix it. For example, a typical page speed tool may report that a site has a lot of thumbnail images and the page may benefit from using CSS sprites – something like that. But none of the tools will suggest why this observation is important, at least from a mobile perspective.
Google’s PageSpeed Insights tool defaults to the mobile tab (we can read between the lines however we want), but newly added to the tool is a User Experience section which is currently in beta. Click-through for the insights this tool provides and what that tells us about Google’s prioritization of mobile user experience.
October 1, 2013
Hi, reader! You’re here because you’re interested in mobile marketing and mobile search capabilities and/or the happenings of SMX East 2013. Thanks for joining us for Bruce Clay, Inc.’s liveblog coverage of the conference. We’re in the first session of the first day of the conference, and while Chelsea covers the new era of link building, you’ll learn about trends in mobile search right here. The conference agenda says we should expect discussion of mobile usage statistics, growth trend predictions, mobile optimization, voice search, Google’s Enhanced Campaigns and responsive design.
Read more of Trends In Mobile Search | 2013 #SMX East Live Coverage.
July 31, 2013
This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.
Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care
July 23, 2013
I’ve got good news and I’ve got bad news when it comes to optimizing for mobile. The bad news is you’re behind. It’s a cold, hard fact and it’s time to face the music. While you can technically view the company’s website on a mobile device, it is not optimized for that mobile device, and as you will find, Google does not look kindly upon sites, mobile or otherwise that don’t provide a good user experience. In fact, it’s the first item on Google’s “Ten Things We Know to be True” list.
In order to fully capitalize on a completely different segment than you’re used to, there are three simple rules you need to keep in mind to help your business’ newfound mobile presence grow.
March 8, 2013
Mobile marketing. We keep hearing about it, talking about it and being advised by Google and others that we have to stand up and pay attention to the multiscreen world we live in. And it’s true. Pretty soon, we’ll be moving out of the “this is a cool idea, let’s do it someday” phase into a more pressing requirement. And it’s coming fast.
Scott Brinker is co-founder and CTO of ion interactive and author of the blog Chief Marketing Technologist. There, he discusses more traditional marketing concepts tied to the technology we have at our fingertips today.
Instead of talking tactics, I wanted to explore with him the “why” behind mobile marketing. So today, we’ll hear more about the driving force behind the way we market, and the intersection of tech and marketing. I think you’ll enjoy his insight.
June 20, 2012
June’s SEO Newsletter is a Tools Edition. We’ve zeroed in on some new tools and features for SEO analysis we think you’ll enjoy learning more about.
Our feature interview with Bing Webmaster Tools manager Duane Forrester goes Behind the Scenes of Bing Webmaster Tools Phoenix Update. Forrester explains Bing’s efforts to assist the SEO community through the Phoenix Update.
In our Back to Basics article you’ll Get to Know Our SEO Tools You Shouldn’t Live Without. Get reacquainted with trusted tools for analyzing performance of your domains, pages, keywords and rankings, and meet powerful new tools launched this year.
June 13, 2012
Why does your business need a web design strategy focused on mobile conversion?
-By 2014, mobile internet usage will overtake desktop internet usage.
-Half of local searches are performed on mobile devices.
-More than a quarter of mobile phones in the world are smartphones.
-Just 1 additional second of load time can drop conversion on mobile devices by 7%.
Read more for mobile web design solutions and the future of mobile internet use.
March 20, 2012
Andrew Beckman is at the podium as I walk in 5 minutes late! I wasn’t slacking – just getting an interview for SEM Synergy. Jumping in!
- PageRank of sub-domain of citation
- Content and keyword density on the page
- Backlinks to the page
- Frequency of crawl on the sub-URL where citation exists
Mythbust: The speed of the citation update doesn’t necessarily mean you’re going to rank higher. There are services that make you pay a premium to get data online faster. But that doesn’t account for the time it’ll take for the bot to come. Don’t fall for this.
February 13, 2012
Bruce Clay Australia’s SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends. The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that websites need to address to help shape Web marketing strategy. The report is free and available for download here.