Bruce Clay Blog : online advertising
September 13, 2012Decoding Facebook Page Units & Their KPIs: Sane Social Media Marketing, Part 2
Without taking time to study what posting initiative generates what units with which actions, marketers literally spray actions all over the place. Compounding this are Facebook ad units (Sponsored Stories) that create hybrid paid/organic units (paid/organic amplification). Confused? Understandably. There are a number of content types available to marketers on Facebook, each with their own presentations and available interactions. Read on and we’ll dig right in, starting with a description of simple Facebook units and heading into more complex mashup units.
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May 13, 2009
Cebit Australia-Increasing Possibilities in Online Marketing
Two presentations from Day 1 of Cebit Sydney, the focus is on increasing possibilities in online marketing
