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October 1, 2015

Fresh Tips on Designing Ad Images, for Non-Designers (aka Digital Marketers) – #SMX Liveblog

Dustin Stout liveblog

Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout (@DustinWStout), the CMO at Weal Media in Los Angeles. Stout does not disappoint.

“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:

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