PPC Archives - Bruce Clay, Inc. BlogOctober 7, 2015
Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.
Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …
Read the full liveblog.
Our own David Szetela takes the stage along with Mona Elesseily to share insights on mistakes that search engine advertisers commonly make. This Pubcon Las Vegas session targeting the paid search crowd is titled “The Top Major AdWords Mistakes and How to Prevent Them.” Take in these veteran PPC pros’ advice and you may avoid the PPC mistakes that even the most savvy search marketers sometimes make!
Read the full liveblog.
October 1, 2015
Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout, the CMO at Weal Media in Los Angeles. Stout does not disappoint.
“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:
- 3 facts about modern visual advertising
- What are the visual indicators of trust
- How to achieve visual trust in your images
- Many recommended sites for free photos, design tools and more
Read the full liveblog!
September 30, 2015
This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that’s now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):
- Why mobile doesn’t convert like desktop.
- Four types of mobile users and what they want.
- How to adjust ad radius to increase activity.
- What Google AdWords tools help you track conversions from phone calls or other.
Read the full liveblog.
Brad Bender, vice president of product management at Google Display Network, delivered a keynote at SMX East 2015. Google VIPs often use the SMX stage to share big announcements, and today was no exception!
Read the full liveblog to find out Google Display Network’s announcements and how to use new programmatic advertising capabilities to reach your perfect audience.
August 25, 2015
Yesterday morning, Danny Sullivan — a key SMX conference organizer and founding editor of Search Engine Land — shared his thoughts on SEO, the digital marketing industry, and how he keeps SMX at the top of its game. With his fellow Search Engine Land editor Ginny Marvin, they talk about the top things digital marketers must be paying attention to through the close of 2015, including mobile website experience, Yahoo Gemini, new tools and reporting, and direct answers. This rare opportunity to hear why SMX matters and what the year’s SEO trends are from Danny himself is not to be missed!
Check out the 18-minute video interview and read the transcript in What’s Trending at SMX: Danny Sullivan & Ginny Marvin Video Speed Interview.
June 18, 2015
Traffic comes to a website through many avenues, and mobile’s a major highway. As digital marketers and business owners, it’s our job to ensure this road is the shortest, easiest route to our products or services; potential clients, current customers, and the search engines all expect this of us. If you haven’t embraced mobile search engine marketing, don’t worry. Use this guide to learn the most valuable ways you can optimize and advertise your mobile site for customers on the go. Read more.
June 3, 2015
In this bite-sized liveblog, Kevin Ryan shares where he sees paid search headed as an industry. Ryan is the founder of MotivityMarketing, a columnist for Search Marketing Land and the author of “Taking Down Goliath: Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power.” (Try saying that title ten times fast!)
“Search is declining as a percentage of share – we’re getting less data on search … Our dependence on keywords is a little ridiculous. We need to think about moving away from potentially misleading keywords,” Ryan says.
Read the full liveblog of Paid Search: Focusing on Audiences & Categories Instead of Keywords.
June 2, 2015
2015’s “The Mad Scientists of Paid Search” panel features PPC pros at the top of their game: Soren Ryherd, Andrew Goodman and Andy Taylor. Learn why current tools aren’t ideal for the multi-channel landscape, hear what influences a conversion, and get other deep thoughts for paid search professionals to think about.
Read the SMX Advanced 2015 liveblog coverage of Mad Scientists of Paid Search.
May 26, 2015
AdWords 101: Keyword Research Tool 1-2 Punch — How to Use Google’s Keyword Planner Tool & SEOToolSet Keyword Suggestions Tool
This post dives into two powerful keyword research tools: the Google AdWords Keyword Planner and the SEOToolSet Keyword Suggestions tool. SEMs have come to love these tools because they get to the heart of search terms that people may — or may not, as your research can show — be using to look for you and your competitors.
Both the AdWords Keyword Planner and SEOToolSet Keyword Suggestions tool are especially useful if you find yourself in any of the following scenarios:
• Researching keywords if you’re starting from square one: If you’re starting keyword selection with a mostly blank slate, get keyword suggestions based on seed keywords and info that helps you decide if it’s a good keyword (i.e., competitiveness and popularity of search use).
• Vetting keywords by checking to see if they’re actually used: If you want to vet a list of SEO or PPC keywords, check to see how much people actually use them to search with all sorts of filters and compare-views.
• Expanding your keyword list with new, relevant keywords: If you already have a list of SEO or PPC keywords, you may want to expand your list with opportunities you’re not currently aren’t aware of.
Start this lesson of AdWords 101: Keyword Research Tools.