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September 26, 2013

6 Reasons AdWords Campaign Experiments are an ACE in the Hole

Screenshot of Adwords Campaign Experiments

AdWords Campaign Experiments (ACE) have been around for a couple of years and (in my opinion) are one of the platform’s most under-used functions. They remain eternally in beta status and always seem like they might go away, but so far they’ve stuck around. If you aren’t using AdWords Campaign Experiments, you should be — specifically for ad text experiments. Discover how AdWords Campaign Experiments can help you.

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September 25, 2013

#SMX East 2013 Interview Series: PPC Tools & Tips with Elizabeth Marsten

em

The countdown to SMX East 2013 continues. The excitement is palpable at BCI — just three days until search marketing madness descends upon on New York City. As part of our SMX East 2013 Interview Series, we’ve been talking with speakers about hot topics on the SMX agenda. Today, the party continues with Elizabeth Marsten.

What’s in My SEM Toolbox will feature Marsten, Andrew Goodman and Frederick Vallaeys. The Tools Track session will explore tips on running, organizing and tracking paid search campaigns; why tools are a necessity, especially when you’re working with thousands of keywords; and the tools favorited by these distinguished speakers.

Read more of SMX East 2013 Interview Series: SEM with Elizabeth Marsten.




September 9, 2013

Pay Per Click Optimization: Don’t Underestimate Assisted Conversions

funnel

Weeding out under-performing PPC keywords isn’t as straight-forward as it may seem; sometimes keywords that look like under-performers according to the stats are actually assisting highly valuable conversions. That’s why a critical component of pay per click optimization is identifying and using these keywords. Read on for further explanation of assisted conversions and how you can make the most of assist keywords.

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September 4, 2013

PPC Optimization: 5 AdWords Features to Strengthen your Campaign

In a recent Learn with Google webinar, Google highlighted five features in AdWords that allow you to examine your PPC campaign from all angles. Learn about the latest functionality within AdWords that allows you hone in on specific dates, or join forces with Google Analytics. Explore reports that give a bird’s eye view of your PPC landscape, allow you to scope out the competition or peruse your customers’ journey before converting.

All five AdWords features are integral to PPC optimization. Discover how to leverage each of them to the benefit of your PPC campaign, with critical insights from Google VIPs and BCI’s Senior SEM Analyst Michael Shore. Explore all the features, or click on a heading to jump around:

1. Time Period Comparisons
2. Top Movers Report
3. Auction Insights Report
4. Search Funnels
5. Google Analytics Columns

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July 3, 2013

A Beginner’s 4-Step Guide: Delicious PPC Tips for Small Businesses

PPC tips shade

Are you a small business owner who’s ready to delve into Pay-Per-Click (PPC) advertising? PPC for small businesses present unique challenges; typically, a small business’ PPC budget is on the smaller side, and therefore their accounts are sometimes best managed in-house rather than through an agency, where fees will most likely eat up too much of their budget.

When embarking on a PPC campaign, following these four basic guidelines will help you create and sustain a successful PPC campaign.

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June 26, 2012

1 Wedding and 4 Search Stories

saying words at a wdding

I’d never been in a wedding party before this weekend. That I sit here relating the experience of a wedding with search marketing may reveal a lot about my priorities. But it’s no stretch to explore the SEM lessons of a real-life event.

Here’s what went down. This destination wedding between a Texan and a Brazilian was at a campground in Newport Beach. The wedding was Friday and from Thursday night through Sunday afternoon, much of the wedding party stayed at the campground or the Hyatt next door. The best destination wedding ever planned by the best party planner ever had more than a few takeaways for good planning and setting the stage for lively engagement with guests.

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January 26, 2012

16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score

Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.

If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.

So, without further adieux, here are the highlights of January’s SEO Newsletter.

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November 21, 2011

Bruce Clay Europe Publishes Search Marketing Book

Bruce Clay Europe Search Marketing Book

Bruce Clay Europe’s managing director Ale Agostini recently co-authored a brand new book for the European business community with Bruce Clay on holistic Web marketing called, “Trovare clienti con Google,” or in English, “Finding Customers with Google.”

Published last month and available on Amazon, the book is nearly 200 pages of fresh, tactical search marketing methodologies, trends and tips. I caught up with Ale over the weekend to get the deets on the book, what people will learn and why it’s the perfect time for the European business community to embrace self-education in Web marketing.

Read more of Bruce Clay Europe Publishes Search Marketing Book.




October 14, 2011

How Social Networks Influence Online Advertising

Back when a facebook was actually a book comprised of pictures of college students and Google wasn’t even a word, it was Leo Burnett who said , “A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain’t got nothin’.”

Fast forward 40 years after Burnett’s passing, and we find ourselves in the Age of Social Media Marketing, where involvement and relevance are the currency of the land, especially for businesses, small and large. A lot of their money is spent on advertising and marketing in ways that would have seemed alien to someone like Leo Burnett in the days of yore. We’ve gone from radio spots and periodical ads to targeted brand presence on Facebook, bidding for PPC words, and creating display ads. The advertising times have changed, indeed.

Read more of How Social Networks Influence Online Advertising.




September 19, 2011

Local SEO with Mike Ramsey ━ SEM Synergy Extras

Mike Ramsey on SEM Synergy

Last Thursday we posted a new episode of our SEM Synergy podcast, this one from SMX East in New York City. While I wasn’t able to post about it here on that day (I was knee deep in the final day of liveblogging), the show was mad groovy for several reasons and definitely warrants a […]




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