Bruce Clay Blog : 2/3 : PPCNovember 17, 2010
Google’s strange new fashion site Boutiques.com launched in beta today at prime time before the holidays. For merchants, the concept is similar to pay-per-click ads, with retailers paying when a user clicks through from Boutiques.com to their websites. For users (ahem, women users for the time being), it’s a personalized online store aiming to bring targeted clothing, accessories and inspirations for outfits based on your personal style. But what does it mean for search?
Read more from Google Boutiques: One Giant PPC Ad Wrapped in a Bow
October 25, 2010
Actually Google’s not the only search engine that hates you, but it’s probably the only one that matters since it owns roughly 70 percent of the search market. Anyone who has attempted to run an SEO project is aware by now that Google changes things … a lot. So often, in fact, that we’re sometimes left questioning whether or not Google really has its users’ best interests in mind.
Read more of If You’re Reading This, Google Hates You
August 19, 2010
Christine Churchill, President, KeyRelevance
Ron Jones, President/CEO, Symetri Internet Marketing
Wister Walcott, Co-founder & VP of Products, Marin Software
Aaron Lauper, adCenter Product Team, Microsoft Advertising
Stacie Susens, Director of Client Strategy and Development, Resolution Media
If you have a chance, I highly recommend reading the blog that covered Andy Beal’s Google reputation presentation. Tons of great nuggets of information in his presentation in regards to doing reputation management for your company. However… don’t leave before you read this one on Advanced Keyword Research, of course!
For those of you who think keyword research isn’t that important, think again. Keyword research is something that can make or break a campaign – paid or organic or even social. Let’s see what the panelist have to say about advanced keyword research.
Read more of Advanced Keyword Research — SES San Francisco.
June 21, 2010
The new Jabulani soccer ball being used all month during the World Cup is meant to be faster, more accurate and more reliable. But even such noble qualities didn’t help the change find acceptance with those playing the game.
In an interview, Italy striker Giampaolo Pazzini said:
“It moves so much and makes it difficult to control. You jump up to head a cross and suddenly the ball will move and you miss it. It is especially bad for the goalkeepers if it means they concede a goal because they can’t judge the trajectory.”
Read more of When the Game Changes, Change With It.
April 15, 2010
Raise your hand if you’re interested in a free pass to Search Engine Strategies San Francisco? Better yet, enter this contest if you’re interested in a free pass to SES San Francisco!
That’s right. Bruce Clay, Inc. is handing over a three-day SES SF conference pass to the winner of the Small Biz Discovery Contest. While you’re at the conference, you can attend the partnered one-day SEO training with Bruce, too!
To enter the contest, answer the question: What one recommendation would you give to small business owners to improve their online presence? You can go at it from one of three categories: SEO, PPC or SMM.
March 4, 2010
Moderator: Christine Churchill, President, KeyRelevance.com
Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive
My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.
Read more from Analytics Action Plans For PPC & SEO
March 2, 2010
Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers
Read more about Supercharging Your Descriptions with Sitelinks.
Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing
Read more about New Google Ads Formats.
February 15, 2010
The SEOToolSet Newsletter is hitting inboxes tomorrow morning, and this time you’ll want to give it a good looking over. February’s edition of the newsletter has some exciting new features built in.
First, we’re psyched to announce that Bruce Clay Australia will be contributing articles and news stories to the newsletter each month. Within the usual hot topics, shuffles, shindigs, attaboys and word on the wire, you’ll find Australia-specific items indicated by the Australian flag.
Bruce Clay Australia’s blogger-in-chief has also authored this month’s feature article: a look at the state of Australia’s search market. Until the newsletter is published in all its Aussie-American glory, let’s take a peak at what the SEOToolSet Newsletter has to offer readers tomorrow, shall we?
Read more of February 2010 SEOToolSet Newsletter.
February 10, 2010
The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.
As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!
Read more of SMX West 2010 Liveblogging Schedule.