Bruce Clay Blog : 3/3 : PPC
February 4, 20104 Ways Search Marketing is Like Super Bowl 44 (XLIV)
Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.
It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.
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January 27, 2010
Archive Dive with SEO Experts – SEM Synergy Extras
In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.
Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.
While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.
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January 25, 2010
SEO Weekend Update: SEMMY Awards, Caffeine on Scene, and Yahoo! Ads Made Easier
It’s Monday and my feed reader and e-mail inbox are overflowing. (I bet this sounds familiar!) It was enough for me to reinstitute a feature on the Bruce Clay, Inc. blog from before my time: the SEO Weekend Update. Here’s the search news from over the weekend and today.
Enhanced Rich Snippets and Highlighted Answers in Google Results
Google has announced two enhancements to search results through Rich Snippets and Google Squared technologies. The first is a new Rich Snippets format for events, allowing webmasters to identify pages with events through a standard, engine-friendly format. The second uses structured data to deliver “answer highlighting,” seen in search results as boldface text that answers a user’s query.
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January 19, 2010
SEO News: Quick Hits for Internet Marketers
It’s been a really newsy sort of month. In fact, on tomorrow’s SEM Synergy, our weekly radio show/podcast on WebmasterRadio.fm, Bruce delves into the news with his analysis of how recent world and technology developments will affect the Internet marketing industry.
Plus guest Bryan Eisenberg, accomplished Internet marketer and author of bestselling books Waiting for Your Cat to Bark and Always Be Testing, comes on the show to talk about the trends he sees for SEO in 2010 — but it isn’t Wednesday yet, and this isn’t SEM Synergy Extras, so tune back in tomorrow for a good time with Bryan and the BCI crew!
In the meantime I’m going to stick to the news vein with a round-up of news stories and developments with special pertinence to search marketers.
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January 14, 2010
Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?
Let me just declare to the world that I’m extremely proud to be employed by a fortune teller. I apparently can’t even read the expiration date on my cottage cheese. Yet some people, like Bruce can read trends and project them into the future.
Tomorrow we’ll be publishing the SEONewsletter (sign up in the sidebar!). Being that it’s the first edition of the new year, Bruce has authored his annual predictions for the SEM industry in 2010. The article holds the promise of intelligence on which to build a strategy for the coming year.
They always say hindsight is 20/20, so just imagine the accomplishments you could achieve with a clear map of the future in front of you? Sure, no one can actually tell the future, but there’s a definite advantage in having an idea of emerging technologies, of those search marketing services with high upcoming demand, and of how the economy will affect the industry.
Don’t believe me? Check out how on-target Bruce was with his 10 major predictions for the search industry in 2009.
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December 31, 2009
Best of Search Conferences 2009: Day 3
Happy New Year! You’ve come to just the right place to ring in 2010. Looking back at the best practices, expert recommendations and search engine shifts over the last year puts marketers in a prepared state of mind entering the new year. Below you’ll find knowledge nuggets from the year’s most popular conference posts on analytics and conversions, search info for execs, advanced SEO and advanced PPC. So before you toast to a prosperous year to come, get a little introspective with these top takeaways of 2009.
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December 30, 2009
Best of Search Conferences 2009: Day 2
Welcome back to this week’s roundup of the most popular conference coverage on the Bruce Clay, Inc. blog in 2009. You’re in the groove and back for Day 2, where today’s topics are: the future of search, mobile and local marketing, video marketing, and holistic search integration. With four session tracks, plus a keynote address and an SEM Synergy podcast, there’s plenty to cover, so away we go!
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December 29, 2009
Best of Search Conferences 2009: Day 1
It’s the first day of Bruce Clay, Inc.’s annual Best of Search Conferences 2009, where we rally the most popular liveblog posts of the year from shows including SMX West, SES New York, SES San Jose, SMX East and SES Chicago.
Over the next three days, you’ll also find a guest post from an industry friend who offered to share PubCon knowledge on the blog, as well as an IM Spring Break presentation packaged into a blog-friendly form. And to top it all off, every day you’ll be served an episode of the SEM Synergy podcast, broadcast live from a convention hall.
So grab a mug of your favorite caffeinated beverage, throw on the Snuggie and get comfy in your cozy chair. You’ll require no travel, no hassle and no going anywhere for this bevy of search smarts. You’re about to enjoy a search engine marketing conference beamed straight to your glowing computer screen.
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December 28, 2009
Best of Search Conferences 2009: The Agenda
Continuing our tradition, the third annual Best of Search Conferences 2009 is upon us. Over the last year there were five search engine marketing conferences that Bruce Clay, Inc. covered live on the blog, including SMX West, SES New York, SES San Jose, SMX East and SES Chicago. In the Best of Search Conferences 2009, you’ll find the most popular liveblog coverage from those five shows, as well as some other special posts and features.
Search marketer Marty Weintraub, founder and president of aimClear, guest posted on the blog, sharing his takeaways from PubCon Las Vegas 2009. You’ll also find BCI’s director of Eastern region operations, Christopher Hart, sum up his presentation from IM Spring Break. Plus, you can close out each day of the Best of Search Con by kicking back with a podcast of live broadcasts from search conferences this year. Here’s the agenda of what will be presented during this year’s Best of Search Conferences, coming to the blog all this week. Enjoy! And happy holidays!
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December 17, 2009
SEM Synergy Sync Up
The last few weeks have flown by in a blur. And in the mad dash of the holidays, I’ve failed to give due love to the podcast this month. I have a sneaking suspicion that if I don’t talk about the podcast here on the blog, no one’s going to remember that exists! Why is that? You love the podcast, right?
You just haven’t been able to listen to it lately, what with the crazy time of year. I know how it goes. So to help you jump back into the podcast, here are your SEM Synergy extras for December’s episodes thus far.
Ask.com Develops New Q&A Search Technology, Aims to Index the Human Source
If you’re an online marketer interested in keeping up with the bleeding edge of search, you really can’t miss this podcast. Doug Leeds, the president of Ask.com U.S., talks to me about the company’s strategy for developing the next generation of search.
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