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October 25, 2010

If You’re Reading This, Google Hates You

Google Facebook Data

Actually Google’s not the only search engine that hates you, but it’s probably the only one that matters since it owns roughly 70 percent of the search market. Anyone who has attempted to run an SEO project is aware by now that Google changes things … a lot. So often, in fact, that we’re sometimes left questioning whether or not Google really has its users’ best interests in mind.

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August 19, 2010

Advanced Keyword Research — SES San Francisco

keyword research for web content

Moderator:
Christine Churchill, President, KeyRelevance

Speakers:
Ron Jones, President/CEO, Symetri Internet Marketing
Wister Walcott, Co-founder & VP of Products, Marin Software
Aaron Lauper, adCenter Product Team, Microsoft Advertising
Stacie Susens, Director of Client Strategy and Development, Resolution Media

If you have a chance, I highly recommend reading the blog that covered Andy Beal’s Google reputation presentation. Tons of great nuggets of information in his presentation in regards to doing reputation management for your company. However… don’t leave before you read this one on Advanced Keyword Research, of course!

For those of you who think keyword research isn’t that important, think again. Keyword research is something that can make or break a campaign – paid or organic or even social. Let’s see what the panelist have to say about advanced keyword research.

Read more of Advanced Keyword Research — SES San Francisco.




June 21, 2010

When the Game Changes, Change With It

A football striker wearing the number 10 shirt...

The new Jabulani soccer ball being used all month during the World Cup is meant to be faster, more accurate and more reliable. But even such noble qualities didn’t help the change find acceptance with those playing the game.

In an interview, Italy striker Giampaolo Pazzini said:

“It moves so much and makes it difficult to control. You jump up to head a cross and suddenly the ball will move and you miss it. It is especially bad for the goalkeepers if it means they concede a goal because they can’t judge the trajectory.”

Sound familiar?

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April 15, 2010

Win a Pass to SES San Fran through Our Small Biz Discovery Contest

Small Biz Discovery Contest logo

Raise your hand if you’re interested in a free pass to Search Engine Strategies San Francisco? Better yet, enter this contest if you’re interested in a free pass to SES San Francisco!

That’s right. Bruce Clay, Inc. is handing over a three-day SES SF conference pass to the winner of the Small Biz Discovery Contest. While you’re at the conference, you can attend the partnered one-day SEO training with Bruce, too!

To enter the contest, answer the question: What one recommendation would you give to small business owners to improve their online presence? You can go at it from one of three categories: SEO, PPC or SMM.

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March 4, 2010

Analytics Action Plans For PPC & SEO

analytics action slide 1

Moderator: Christine Churchill, President, KeyRelevance.com

Speakers:

Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

Read more from Analytics Action Plans For PPC & SEO




March 2, 2010

Supercharging Your Descriptions With Sitelinks

Sitelinks session: Ariel Sumeruk, Jerry Dischler, Vanessa Fox

Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.

Speakers:
Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers

Read more about Supercharging Your Descriptions with Sitelinks.




Not Your Father’s AdWords: The New Google Ad Formats

Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.

Speakers:
Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing

Read more about New Google Ads Formats.




February 15, 2010

February 2010 SEOToolSet Newsletter: Welcoming Bruce Clay Australia

SEOToolSet Newsletter logo

The SEOToolSet Newsletter is hitting inboxes tomorrow morning, and this time you’ll want to give it a good looking over. February’s edition of the newsletter has some exciting new features built in.

First, we’re psyched to announce that Bruce Clay Australia will be contributing articles and news stories to the newsletter each month. Within the usual hot topics, shuffles, shindigs, attaboys and word on the wire, you’ll find Australia-specific items indicated by the Australian flag.

Bruce Clay Australia’s blogger-in-chief has also authored this month’s feature article: a look at the state of Australia’s search market. Until the newsletter is published in all its Aussie-American glory, let’s take a peak at what the SEOToolSet Newsletter has to offer readers tomorrow, shall we?

Read more of February 2010 SEOToolSet Newsletter.




February 10, 2010

SMX West 2010 Liveblogging Schedule

SMX West logo

The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.

As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!

Read more of SMX West 2010 Liveblogging Schedule.




February 4, 2010

4 Ways Search Marketing is Like Super Bowl 44 (XLIV)

Super Bowl XLIV logo

Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.

It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.

Read more of 4 Ways Search Marketing is Like Super Bowl 44 (XLIV).




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