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February 15, 2010

February 2010 SEOToolSet Newsletter: Welcoming Bruce Clay Australia

SEOToolSet Newsletter logo

The SEOToolSet Newsletter is hitting inboxes tomorrow morning, and this time you’ll want to give it a good looking over. February’s edition of the newsletter has some exciting new features built in.

First, we’re psyched to announce that Bruce Clay Australia will be contributing articles and news stories to the newsletter each month. Within the usual hot topics, shuffles, shindigs, attaboys and word on the wire, you’ll find Australia-specific items indicated by the Australian flag.

Bruce Clay Australia’s blogger-in-chief has also authored this month’s feature article: a look at the state of Australia’s search market. Until the newsletter is published in all its Aussie-American glory, let’s take a peak at what the SEOToolSet Newsletter has to offer readers tomorrow, shall we?

Read more of February 2010 SEOToolSet Newsletter.

February 10, 2010

SMX West 2010 Liveblogging Schedule

SMX West logo

The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.

As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!

Read more of SMX West 2010 Liveblogging Schedule.

February 4, 2010

4 Ways Search Marketing is Like Super Bowl 44 (XLIV)

Super Bowl XLIV logo

Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.

It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.

Read more of 4 Ways Search Marketing is Like Super Bowl 44 (XLIV).

January 27, 2010

Archive Dive with SEO Experts – SEM Synergy Extras

SEM Synergy logo

In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.

Unfortunately for listeners, at the moment is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.

While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.

Read more of Archive Dive with SEO Experts — SEM Synergy Extras.

January 25, 2010

SEO Weekend Update: SEMMY Awards, Caffeine on Scene, and Yahoo! Ads Made Easier

data center

It’s Monday and my feed reader and e-mail inbox are overflowing. (I bet this sounds familiar!) It was enough for me to reinstitute a feature on the Bruce Clay, Inc. blog from before my time: the SEO Weekend Update. Here’s the search news from over the weekend and today.

Enhanced Rich Snippets and Highlighted Answers in Google Results

Google has announced two enhancements to search results through Rich Snippets and Google Squared technologies. The first is a new Rich Snippets format for events, allowing webmasters to identify pages with events through a standard, engine-friendly format. The second uses structured data to deliver “answer highlighting,” seen in search results as boldface text that answers a user’s query.

Read more of the SEO Weekend Update.

January 19, 2010

SEO News: Quick Hits for Internet Marketers

cat scream

It’s been a really newsy sort of month. In fact, on tomorrow’s SEM Synergy, our weekly radio show/podcast on, Bruce delves into the news with his analysis of how recent world and technology developments will affect the Internet marketing industry.

Plus guest Bryan Eisenberg, accomplished Internet marketer and author of bestselling books Waiting for Your Cat to Bark and Always Be Testing, comes on the show to talk about the trends he sees for SEO in 2010 — but it isn’t Wednesday yet, and this isn’t SEM Synergy Extras, so tune back in tomorrow for a good time with Bryan and the BCI crew!

In the meantime I’m going to stick to the news vein with a round-up of news stories and developments with special pertinence to search marketers.

Read more of SEO News: Quick Hits for Internet Marketers.

January 14, 2010

Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?


Let me just declare to the world that I’m extremely proud to be employed by a fortune teller. I apparently can’t even read the expiration date on my cottage cheese. Yet some people, like Bruce can read trends and project them into the future.

Tomorrow we’ll be publishing the SEONewsletter (sign up in the sidebar!). Being that it’s the first edition of the new year, Bruce has authored his annual predictions for the SEM industry in 2010. The article holds the promise of intelligence on which to build a strategy for the coming year.

They always say hindsight is 20/20, so just imagine the accomplishments you could achieve with a clear map of the future in front of you? Sure, no one can actually tell the future, but there’s a definite advantage in having an idea of emerging technologies, of those search marketing services with high upcoming demand, and of how the economy will affect the industry.

Don’t believe me? Check out how on-target Bruce was with his 10 major predictions for the search industry in 2009.

Read more of Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?

December 31, 2009

Best of Search Conferences 2009: Day 3

Happy New Year! You’ve come to just the right place to ring in 2010. Looking back at the best practices, expert recommendations and search engine shifts over the last year puts marketers in a prepared state of mind entering the new year. Below you’ll find knowledge nuggets from the year’s most popular conference posts on analytics and conversions, search info for execs, advanced SEO and advanced PPC. So before you toast to a prosperous year to come, get a little introspective with these top takeaways of 2009.

Read more of Best of Search Conferences 2009: Day 3.

December 30, 2009

Best of Search Conferences 2009: Day 2

Welcome back to this week’s roundup of the most popular conference coverage on the Bruce Clay, Inc. blog in 2009. You’re in the groove and back for Day 2, where today’s topics are: the future of search, mobile and local marketing, video marketing, and holistic search integration. With four session tracks, plus a keynote address and an SEM Synergy podcast, there’s plenty to cover, so away we go!

Read more of Best of Search Conferences 2009: Day 2.

December 29, 2009

Best of Search Conferences 2009: Day 1

It’s the first day of Bruce Clay, Inc.’s annual Best of Search Conferences 2009, where we rally the most popular liveblog posts of the year from shows including SMX West, SES New York, SES San Jose, SMX East and SES Chicago.

Over the next three days, you’ll also find a guest post from an industry friend who offered to share PubCon knowledge on the blog, as well as an IM Spring Break presentation packaged into a blog-friendly form. And to top it all off, every day you’ll be served an episode of the SEM Synergy podcast, broadcast live from a convention hall.

So grab a mug of your favorite caffeinated beverage, throw on the Snuggie and get comfy in your cozy chair. You’ll require no travel, no hassle and no going anywhere for this bevy of search smarts. You’re about to enjoy a search engine marketing conference beamed straight to your glowing computer screen.

Read more of Best of Search Conferences 2009: Day 1.

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