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March 4, 2010

Analytics Action Plans For PPC & SEO

analytics action slide 1

Moderator: Christine Churchill, President,


Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive

My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.

Read more from Analytics Action Plans For PPC & SEO

March 2, 2010

Supercharging Your Descriptions With Sitelinks

Sitelinks session: Ariel Sumeruk, Jerry Dischler, Vanessa Fox

Sitelinks in Google search are handy, shiny and new. But what can they do for you? For the answer, you’ve come to the right place.

Jerry Dischler, Senior Product Manager, Google Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Ariel Sumeruk, Head Business Intelligence, Clicks2Customers

Read more about Supercharging Your Descriptions with Sitelinks.

Not Your Father’s AdWords: The New Google Ad Formats

Moderator Matt Van Wagner, president of Find Me Faster, introduces the panel who will focus on new ad formats in search.

Nicholas Fox, Business Product Management Director, AdWords, Google Inc.
Cory Nielsen, Performance Marketing Evangelist, Mercent Corporation
David Szetela, Owner and CEO, Clix Marketing

Read more about New Google Ads Formats.

February 15, 2010

February 2010 SEOToolSet Newsletter: Welcoming Bruce Clay Australia

SEOToolSet Newsletter logo

The SEOToolSet Newsletter is hitting inboxes tomorrow morning, and this time you’ll want to give it a good looking over. February’s edition of the newsletter has some exciting new features built in.

First, we’re psyched to announce that Bruce Clay Australia will be contributing articles and news stories to the newsletter each month. Within the usual hot topics, shuffles, shindigs, attaboys and word on the wire, you’ll find Australia-specific items indicated by the Australian flag.

Bruce Clay Australia’s blogger-in-chief has also authored this month’s feature article: a look at the state of Australia’s search market. Until the newsletter is published in all its Aussie-American glory, let’s take a peak at what the SEOToolSet Newsletter has to offer readers tomorrow, shall we?

Read more of February 2010 SEOToolSet Newsletter.

February 10, 2010

SMX West 2010 Liveblogging Schedule

SMX West logo

The first big search conference of the new year, Search Marketing Expo West, is just around the bend. SMX West takes place March 2-5 in Santa Clara, California. Bruce Clay, Inc. will be there, with a team in the booth, this liveblogger in the session rooms, and Bruce Clay speaking at sessions and presenting SEO training.

As always, the upcoming conference boasts an impressive line up of speakers and sessions. In my interview with SMX co-chair Chris Sherman on today’s SEM Synergy podcast, Chris ventured to say that March’s SMX West might be the best search conference yet!

Read more of SMX West 2010 Liveblogging Schedule.

February 4, 2010

4 Ways Search Marketing is Like Super Bowl 44 (XLIV)

Super Bowl XLIV logo

Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.

It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.

Read more of 4 Ways Search Marketing is Like Super Bowl 44 (XLIV).

January 27, 2010

Archive Dive with SEO Experts – SEM Synergy Extras

SEM Synergy logo

In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.

Unfortunately for listeners, at the moment is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.

While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.

Read more of Archive Dive with SEO Experts — SEM Synergy Extras.

January 25, 2010

SEO Weekend Update: SEMMY Awards, Caffeine on Scene, and Yahoo! Ads Made Easier

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It’s Monday and my feed reader and e-mail inbox are overflowing. (I bet this sounds familiar!) It was enough for me to reinstitute a feature on the Bruce Clay, Inc. blog from before my time: the SEO Weekend Update. Here’s the search news from over the weekend and today.

Enhanced Rich Snippets and Highlighted Answers in Google Results

Google has announced two enhancements to search results through Rich Snippets and Google Squared technologies. The first is a new Rich Snippets format for events, allowing webmasters to identify pages with events through a standard, engine-friendly format. The second uses structured data to deliver “answer highlighting,” seen in search results as boldface text that answers a user’s query.

Read more of the SEO Weekend Update.

January 19, 2010

SEO News: Quick Hits for Internet Marketers

cat scream

It’s been a really newsy sort of month. In fact, on tomorrow’s SEM Synergy, our weekly radio show/podcast on, Bruce delves into the news with his analysis of how recent world and technology developments will affect the Internet marketing industry.

Plus guest Bryan Eisenberg, accomplished Internet marketer and author of bestselling books Waiting for Your Cat to Bark and Always Be Testing, comes on the show to talk about the trends he sees for SEO in 2010 — but it isn’t Wednesday yet, and this isn’t SEM Synergy Extras, so tune back in tomorrow for a good time with Bryan and the BCI crew!

In the meantime I’m going to stick to the news vein with a round-up of news stories and developments with special pertinence to search marketers.

Read more of SEO News: Quick Hits for Internet Marketers.

January 14, 2010

Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?


Let me just declare to the world that I’m extremely proud to be employed by a fortune teller. I apparently can’t even read the expiration date on my cottage cheese. Yet some people, like Bruce can read trends and project them into the future.

Tomorrow we’ll be publishing the SEONewsletter (sign up in the sidebar!). Being that it’s the first edition of the new year, Bruce has authored his annual predictions for the SEM industry in 2010. The article holds the promise of intelligence on which to build a strategy for the coming year.

They always say hindsight is 20/20, so just imagine the accomplishments you could achieve with a clear map of the future in front of you? Sure, no one can actually tell the future, but there’s a definite advantage in having an idea of emerging technologies, of those search marketing services with high upcoming demand, and of how the economy will affect the industry.

Don’t believe me? Check out how on-target Bruce was with his 10 major predictions for the search industry in 2009.

Read more of Keeping Score: 10 Predictions for 2009 — How’d Bruce Do?

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