Bruce Clay Blog : Reddit
February 8, 2012Ask Him What NOT to Do: Woody Harrelson’s Social Media Smackdown
Know your audience. It’s a truism we assume every big name actor is familiar with. After all, their success depends on spectators buying into each performance. So how is it that an Oscar nominee forgot this basic tenant of the actor’s handbook? Did Woody Harrelson fall victim to apathy born of accolades and forget to research his audience before agreeing to this latest turn in the spotlight?
Unfortunately for Woody, he’d never before performed for an audience so unforgiving as Reddit, the Academy and north-nosed critics included.
As members of the marketing community can attest, knowing your audience is an important principle for more than actors. Unfolding in real-time, Woody last week demonstrated a major social media faux pas which could have been avoided had he followed the basic principle of understanding his audience when interacting with communities online.
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