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Search and Social Conference Archives - Bruce Clay, Inc. Blog

November 24, 2014

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

Digital Marketing Conference Calendar Paris

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




March 24, 2014

30 Smart Online Marketing Tips from SMX West

SMX lightbulb-3-Crop

This year Bruce Clay, Inc. writers Virginia Nussey and Chelsea Adams were able to attend 40% of the SMX West sessions offered March 11–13, 2014. From the sessions they attended, they were able to compile 24 live blog posts, and 30 actionable takeaways for anyone needing a quick hits summary of the event.

Continue on to read 30 Smart Online Marketing Tips From SMX West , and to add your own to the list in the comments section.




February 20, 2014

Should You Attend a Search Marketing Conference in 2014?

matt-thumbs-up

It can be lonely living in a world where the majority of folks immediately zone out when they hear the words “algorithm” or “Excel.” It’s hard trying to explain to your husband who Matt Cutts is and why he matters. And it can feel downright isolating always having to turn to online peers for strategy feedback because the people sitting around you have no idea what it is you do.

All that to say, there’s real value in spending three whole days immersed in a world where everyone understands you.

For comic book fans it’s Comic-Con; for roller derby girls it’s RollerCon; for search marketing professionals it’s industry events like SMX and PubCon.

Read Should You Attend a Search Marketing Conference in 2014? to learn more about why we think attending a search marketing conference is never a waste of time.




December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

Read more of Best of Search Conferences 2011: Day 3.




September 29, 2011

Social Media and the Open Graph Protocol: Search and Social Hawaii

Search and Social Hawaii Conference Logo

Christi Olson joins us in this session and is director of marketing at Decide. She is going to talk about social search optimization. What is social search? It has layers and layers: Blended search: Paid search Social media Images News Etc. Real-time search: She is talking about Bing real-time search, and that’s it’s in beta. […]




Moving SEO Forward: Search and Social Hawaii

Search and Social Hawaii Conference Logo

Last day of Search and Social – boohoo. I feel like I just got here! This session welcomes Mike Valentine (@RealitySEO) from Reality SEO talking moving SEO forward. He is a former MySpacer and Demand Media staffer as well as SEO consultant He’s going to talk about implementing SEO in client companies, the challenges and […]




September 28, 2011

It’s All a Big Game — Search and Social Hawaii

Search and Social Hawaii Conference Logo

Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities […]




From Links to Votes: Search and Social Hawaii

Search and Social Hawaii Conference Logo

Ian Lurie (@PortentInt), founder of Portent Interactive in Seattle is up in this session. He is going to be talking about social media and votes and signals for ranking. For more, check out Ian’s presentation slides. He starts with a story. Clients call you up and tell you that you’re a genius because of fantastic rankings […]




Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii

Search and Social Hawaii: Keynote with Bruce Clay

Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until […]




September 27, 2011

Building Communities: Search and Social Hawaii

Search and Social Hawaii: LP Neenz Faleafine

This session welcomes L.P. Neenz Faleafine (@Neenz) talking building community. Let’s get right to it. Step 1 with clients: Do an assessment of the client, interview end user, find out what they want, research the brand, don’t assume what you want is what the users want. This is very important if you’re a consultant. A […]




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