Internet Marketing
March 4, 2010
Microsoft + Yahoo: What’s It All Mean?
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Sean Carlos, CEO, Antezeta Web Marketing
Justin Merickel, VP, Marketing and New Product Development, Efficient Frontier
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February 5, 2010
Friday Recap: Freakishly Out of Proportion Headline Edition
Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.
Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…
Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we're saying. —Susan]
Read more of Friday Recap: Freakishly Out of Proportion Headline Edition.
February 4, 2010
4 Ways Search Marketing is Like Super Bowl 44 (XLIV)
Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.
It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.
Read more of 4 Ways Search Marketing is Like Super Bowl 44 (XLIV).
January 25, 2010
SEO Weekend Update: SEMMY Awards, Caffeine on Scene, and Yahoo! Ads Made Easier
It’s Monday and my feed reader and e-mail inbox are overflowing. (I bet this sounds familiar!) It was enough for me to reinstitute a feature on the Bruce Clay, Inc. blog from before my time: the SEO Weekend Update. Here’s the search news from over the weekend and today.
Enhanced Rich Snippets and Highlighted Answers in Google Results
Google has announced two enhancements to search results through Rich Snippets and Google Squared technologies. The first is a new Rich Snippets format for events, allowing webmasters to identify pages with events through a standard, engine-friendly format. The second uses structured data to deliver “answer highlighting,” seen in search results as boldface text that answers a user’s query.
Read more of the SEO Weekend Update.
