SEO : Bruce Clay Blog
December 30, 2011Best of Search Conferences 2011: Day 3
Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.
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December 28, 2011
Best of Search Conferences 2011: Day 1
In 2011 the Internet marketing industry had yet another year full of huge changes. In other words, it was business as usual. Google rolled out its Panda update, an adjustment to the search ranking algorithm that aims to remove low-quality content from search results pages. The update also had repercussions for the practices of conversion rate optimization and analytics. To help you keep track of these changes and more, here’s of the first day of our “Best of Search Conferences” for 2011, with top takeaways for analytics, paid advertising, SEO and CRO.
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September 28, 2011
From Links to Votes: Search and Social Hawaii
Ian Lurie (@PortentInt), founder of Portent Interactive in Seattle is up in this session. He is going to be talking about social media and votes and signals for ranking. For more, check out Ian’s presentation slides. He starts with a story. Clients call you up and tell you that you’re a genius because of fantastic rankings [...]
Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii
Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until [...]
September 26, 2011
Wappow! Search and Social Conference Coverage
Aloha! Hosting its annual Search and Social event in Hawaii this week is Wappow!, and this poor individual has packed up her laptop and recording devices to accompany Bruce to the conference and bring you coverage from Hawaii’s “Garden Island,” Kauai. Even though we have a ton of work ahead (I swear!) with Bruce as [...]
September 14, 2011
SMX East 2011: A Keynote Conversation with Eli Pariser
Eli is the author of “The Filter Bubble” and this morning, Danny Sullivan and Chris Sherman will be talking with Eli about personalization. Personalization in search has long been the holy grail, however there’s a sometimes overlooked dark side to the technology. This is the filter bubble, a hidden Web that arises when algorithms, rather [...]
September 6, 2011
SMX East 2011 Liveblog Schedule
While it seems like I just got back from San Francisco and SES, next week I get to jet to New York City for SMX East 2011! While at the show I’ll be curating a new episode of the SEM Synergy podcast to air on WebmasterRadio.fm Thursday at noon Pacific, 3 p.m. Eastern, featuring interviews with conference speakers. And of course, we’re thrilled to bring another conference to the pages of the BCI blog care of near-real-time liveblog coverage.
We think of liveblogging as a service for those in the industry both attending the conference and not attending it alike. For those not at the conference, liveblog coverage is a great way to stay informed of tactics, strategies and news being shared. And if you’re at the conference, liveblog coverage can serve as notes for sessions you attended or might help you decide which session you’ll attend. For instance, if you’re torn between a few sessions happening at the same time, you might rest assured that one of your picks will be available in liveblog form, freeing you up to attend another. However you use it, we’re happy to provide detailed reporting from the front lines of SMX East 2011.
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August 18, 2011
SES San Francisco 2011: View from the Top Keynote
Here we are wrapping up SES 2011. It’s been a great time, lots of hard work and a fair amount of fun to go along with it. Here, we have a panel of peeps in the online advertising sector who will assess the current state of play and how the possibility of convergence may be closer than we think.
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The Convergence of Search, Social & Content Marketing
Moderator: Greg Jarboe, President & Co-founder, SEO-PR
Speakers:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.
Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.
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July 27, 2011
Dethroning the King: Why Great Content Won’t Beat Your Competition
Content may be king, but without SEO, content rules over very few subjects; if you discount the finer points of SEO, your amazing content will get you nowhere.
Not too long ago, I posted this — admittedly more technical/advanced — SEO article on subdomains vs subfolders to my blog and promoted it through various social channels, including LinkedIn. Not long afterwards, a few less-than-positive comments surfaced in the LinkedIn discussions, and all of them hawking the same tired rhetoric. Here’s one:
“wont make a difference. what matters is quality content and giving the user what they want”
There is a business-ruining problem with this view. Of course the thing that matters most is quality content! However, there are literally hundreds of companies in almost every niche who think that all they have to do is produce good content and they will be successful. It is simply not the case in an even relatively competitive market.
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