Get Free Quote

SEO Archives - Bruce Clay, Inc. Blog

October 11, 2016

How to Optimize for Google Home NOW #OKGoogle

Google Home bases in seven colors.

Google’s recent debut of Google Home — and the impact it will have on search — has kept my mind reeling all week. I haven’t been able to shake this sense that we are on the cusp of a real change in the way that people interact with technology. (It’s also one step closer to the Star Trek computer Amit Singhal wants to make reality.)

Find out how Google Home will deeply impact our interaction with search engine results pages (SERPs) and, subsequently, digital marketing strategy.

Read How to Optimize for Google Home NOW #OKGoogle.

September 29, 2016

Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020


By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers.

Read Learn How to Optimize for Voice Search NOW to get tips on optimizing for voice search with perspectives from a search engine (with Bing’s Purna Virji), a publisher (The SEM Post’s Jennifer Slegg) and an SEO (Elite SEM’s Tony Edward).

Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More

Duane Forrester, Hillary Glaser, Aleyda Solis, Michael King, Danny Sullivan

Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features:

Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc.
Mike King: President and Founder of iPullRank
Hillary Glaser: SEO Manager at Campbell Ewald
Alyeda Solis: SEO Consultant at Orainti

They tackle many current topics in Leading SEOs Discuss AMP, PWAs, URL parameters, featured snippets, KPIs and more.

September 28, 2016

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016

glenn gabe at smx

Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.

Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.

Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.

Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.

Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.

SEO Godfather Bruce Clay & Search Insider Duane Forrester Field Digital Marketers’ Questions at #SMX

bruce clay duane forrester answer SEO questions

Representing Bruce Clay, Inc., Bruce Clay and Duane Forrester hosted an AMA (ask me anything) session at SMX East 2016. The audience is packed and ready to dive into hot SEO topics including:

• Starting an SEO business
• Reviews as ranking factors
• Inorganic link clean-up
• Redirects in light of link penalties
• Communicating SEO priorities to developers
• Moving to HTTPS

Read the discussion and insights on these topics and more in the SMX session You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester.

September 22, 2016

Keep It Fresh: Steps for Updating Your Website Content

fresh mint

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance. These are exactly the qualities search engines look at to rank your site. Google even says so outright in its Quality Rating Guidelines.

Here we drill down into maintenance — keeping your content up to date and ever-relevant.

BCI is deep in the process of a full content inventory to maintain and upkeep With this process fresh on our minds, we walk you through the full program on how to update website content:

• Defining and set up conversions
• Inventorying content, identifying updates
• Analyzing current performance
• Getting user feedback
• Putting a strategy in place
• Updating content
• Testing changes

Read Keep It Fresh: Steps for Updating Your Website Content.

September 1, 2016

Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

Ready to invest in social media tools_(9)

We talk a lot about links in the SEO industry.

Here we’re going to talk about the absence of links.

How a mention without a link is good for SEO.

What is linkless attribution? Read on for the Power of the Linkless Mention.

August 18, 2016

How to Properly Implement a 301 Redirect

A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.

Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and it will prevent duplicate content that should arise if the engines were to index both versions of your site.

Read on to learn how to implement a 301 redirect.

August 11, 2016

The Always Up-to-Date SEO Checklist

Checklist Image

In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.

Get The Always-Up-to-Date SEO Checklist from Bruce Clay, Inc.

July 27, 2016

30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

SEO Interview Questions

If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.

The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.

That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.

Read more of 30 SEO Interview Questions You Must Ask a Prospective SEO Analyst.

Get Started
Learn SEO

Subscribe to Blog Updates

Get email notifications when we publish new blog posts, usually two to three times a week.


a monthly digest keeping digital marketers in the know with SEO, SEM, social media and content marketing hot topics, live events, corporate shuffles, and deserved kudos.

We respect your privacy and never share your email address

Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept