SEO Archives - Bruce Clay, Inc. BlogAugust 27, 2015
Backlink analysis is a much-needed SEO skill today. Our SEO analysts spend hours analyzing backlinks for clients — whether they came to us specifically for help removing a Google penalty or not.
These days, all webmasters need to keep an eye on their backlink profiles to identify good links to count as wins and bad ones to target for link pruning. Here we’ve outlined our internal process for analyzing SEO client backlinks to judge which links to keep and which to get rid of. You’ll find recommendations along with resources to help with your own backlink cleanup including:
- Criteria for judging backlink quality
- How to nofollow links
- A handy Backlink Evaluation Flowchart
August 25, 2015
Yesterday morning, Danny Sullivan — a key SMX conference organizer and founding editor of Search Engine Land — shared his thoughts on SEO, the digital marketing industry, and how he keeps SMX at the top of its game. With his fellow Search Engine Land editor Ginny Marvin, they talk about the top things digital marketers must be paying attention to through the close of 2015, including mobile website experience, Yahoo Gemini, new tools and reporting, and direct answers. This rare opportunity to hear why SMX matters and what the year’s SEO trends are from Danny himself is not to be missed!
Check out the 18-minute video interview and read the transcript in What’s Trending at SMX: Danny Sullivan & Ginny Marvin Video Speed Interview.
August 6, 2015
Infinite scrolling is the process of loading content when the user brings it into view, i.e. when the user scrolls or clicks. Infinite scrolling is great for:
• User experience, as it can lead users to content they might not have otherwise discovered
• Time on page, as users theoretically read longer
• Reducing above-the-fold content load time
However, infinite scroll carries risk for content indexing and ranking, and may even decrease user interaction on the site.
Read on to discover what infinite scrolling is, the potential SEO hazard it poses, the problems Etsy encountered when it added infinite scroll, and why our recommendation is to proceed with caution.
July 29, 2015
Anyone who knows Duane Forrester, Bing’s senior product marketing manager, knows he’s a got a ton of SEO knowledge to share, plus personality to go with it (he is, after all, the U.S. Search Awards reigning Search Personality of the Year). Duane joined Bruce Clay in the studio for a special episode of digital marketing podcast SEM Synergy.
The podcast episode is 30 minutes filled with future-forward perspective on a lot of the search engine optimization industry’s favorite topics — from how and when wearable tech will really take off to the emergence of digital assistants like Cortana and Siri.
Read on for highlights from this exclusive interview with Duane Forrester. You don’t want to miss it when he sounds off on:
- What users really want from mobile search
- The growth of mobile-specific algorithms
- Why Google Glass actually matters
- How Duane uses technology to overcome human flaws
- Bing’s approach to SEO wish lists
- Why search engines aren’t as transparent as they’d like to be
July 22, 2015
19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel
Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.
We’ve harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:
- Link building today — its current definition and role
- Natural vs. unnatural links — staying in Penguin’s good graces
- Disavow files — tools and techniques for backlink cleanup
July 20, 2015
Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.
As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!
June 25, 2015
Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle apps in particular saw 174 percent growth. If you are have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That’s deep linking.
This article is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You’ll also learn basic requirements for Android and iOS setup.
Read more of Apps 101: Deep Linking, App Indexing and Why They Matter.
June 16, 2015
Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It’s a common – and good – question to be asking. The answer depends on your budget and your goals.
Each option comes with its own benefits – and in a perfect world you would likely have both. Here’s Bruce Clay’s take on the issue: “It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”
If it’s a matter of one or the other, however, it’s important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.
June 10, 2015
How to Set Up Google Search Console – Free Search Engine Optimization & Webmaster Tools for Your Website
If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. Follow the step-by-step instructions (with screenshots) for how to set up a Google Search Console account.
June 2, 2015
Googler Gary Illyes sits, cool and collected, on the SMX Advanced stage. Across from him is Search Engine Land Editor Danny Sullivan. Sullivan is about to ask Illyes anything and everything digital marketers have been dying to know in this “Ask Me Anything” session. In the weeks prior to SMX, SEOs have been sending in their questions. Sullivan will ask Illyes those questions and anything else he sees fit to quiz the Google Webmaster Trends Analyst on.
It seems like every SMX attendee is in the standing-room only audience. Read on to find out everything Illyes had to say, including his insights on:
- Mobilegeddon (a term, for the record, that he hates)
- The Quality Update
- When to expect the next updates of Panda and Penguin
- App indexing