SEO Archives - Bruce Clay, Inc. BlogMarch 27, 2015
Google’s Feb. 26 announcement that the search engine will now “surface content from indexed apps more prominently in search” is significant news for SEOs. If a user has downloaded your app, your app content can get a ranking boost in their SERP — and if a ranking boost is on the table, it definitely makes an SEO stop and consider the possibilities.
On average, people install 26 apps on their phone … but there are more than 1.3 million apps in the app store. And we know that 5 percent of apps drive 92 percent of all app downloads. Moral of the story? Apps are a very competitive space, and before any coding begins, it’s important to determine whether or not an app is worth the investment for your business.
Read more of Apps: The New SEO Frontier?
March 12, 2015
Bruce Clay shared his marketing insights on SEO, branding and social media yesterday on “Social Media Today Power Talk,” a monthly digital marketing show hosted by David Amerland. Amerland is the author of many digital marketing books, including “SEO Help: 20 Semantic Search Steps,” “Google Semantic Search,” and “Google+ Hangouts for Business,” and a stand-out Google+ influencer with more than 350K followers. Watch the entire show above or read on for highlights, including Bruce’s thoughts on:
- The evolution of SEO
- Why some people think SEO is dead
- The necessity of planning 2-5 years ahead
- The cube theory
- Making your team work as a team
- The effect of social buzz on ranking
March 4, 2015
At this SMX West session, our esteemed speakers talk of conversion SEO, emphasizing that the role of SEO doesn’t end at getting traffic to the site. Once you have the fish on the line, then what? As one speaker says, “Think about SEO not as search engine optimization but as search experience optimization.” Consider search as bigger than just search engines and get UX recommendations through streamlining the checkout process to surveying search visitors. Speakers on this panel: Mark Munroe, founder of SEORadar; Matt Storms, SEO at MattStorms.com; Lisa Williams, president and founder of Sustainable Digital Marketing.
Read the full liveblog to learn how to do “search experience optimization.”
In this SMX West session you’ll learn how to assess whether or not your site has been affected by manual link penalties or by the Penguin algorithmic link penalty. You’ll also learn how to do backlink analysis with recommended tools and how to request link removals. Read the full liveblog coverage of presentations by Marie Haynes, Rae Hoffman and Sha Menz.
March 3, 2015
Have you had to deal with last minute changes for designers? Or change 302s to 301s, resulting in more work for IT? All this extra work stems from not knowing the importance of minutiae and how these small things affect SEO. It’s the SEO’s job to train other teams. Explain to the designer why it matters to have text vs. text in an image and to have alt text. Explain the the IT team the importance of a 302 vs. a 301. To the data team, explain the importance of page-level data and parameters at a page level.
They’re owned by different business channels, like engineering, IT, social media, copy, design and project managers. Everyone in an organization needs to know what matters to Google. Yes, everyone.
Read this liveblog coverage of tactics shared by Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc, to get a whole organization working to accomplish SEO initiatives.
Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.
Read all of Intel’s SEO Philosophy – #SMX West Liveblog
This report from SMX West 2015 takes place on Day 1 of the conference. Session moderator Matt McGee prefaces the presentations with a reminder that the poor keyword has been under attack with things like [not provided] and others. Later today, there will even be a session called “The Keyword Is Dead.” This session’s speakers would disagree with that. The presentations by Mindy Weinstein of Bruce Clay, Inc., Gene Skazovski of Tongal, and Bill Hunt of Back Azimuth will highlight three parts of the research process for keywords.
Direct answers — threat or opportunity? Three of digital marketing’s brightest minds — Eric Enge, Bill Slawski and Ehren Reilly — dig into this hot topic in today’s first SMX West session: “The Growth Of Direct Answers: How Should SEOs React?”
February 24, 2015
If you’re just getting the hang of all the things that go into an optimized website, there’s no doubt the list can be overwhelming. In Bruce Clay, Inc.’s SEO Training course, we offer students an SEO checklist as one of the many take-home materials.
Here, we’d like give you an excerpt of the SEO checklist. While not exhaustive, many people find it’s a great accompaniment to their SEO projects.
Read more of SEO 101: The 29-Point SEO Checklist.
February 4, 2015
We’re gearing up for Search Marketing Expo (SMX) West 2015 with interviews of key speakers in our SMX West Speaker Series. Today we welcome Bill Slawski, president of SEO by the Sea and director of Search Marketing at Go Fish Digital.
An SEO for nearly 20 years, Slawski has major experience and knowledge to bring to the table. Slawski takes a technical approach to SEO, unafraid to pore over search engine patents to reveal the gears and levers powering search engine algorithms and technologies. He’s written more than 1,000 blog posts and is a regular speaker at major industry conferences. SMX West attendees can catch him speaking on March 3 at 9 a.m. in “The Growth Of Direct Answers: How Should SEOs React.”
For site owners and SEOs, there’s a question of whether Google’s direct answers are stealing their clicks and credit. The SEO industry is facing an evolution as marketers must extract opportunity from the new answer-box-filled SERP. Bill Slawski is just the SEO to help guide us to the possibilities.