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SEO Archives - Bruce Clay, Inc. Blog

December 3, 2014

New SEO Tutorial Encourages Active Learning

Bruce-Clay-SEO-Tutorial-computer-Twitter

Our new-and-improved SEO tutorial is an ethics-based online training course created to help online marketers understand and apply industry best practices.

At 19,982 words, the course is deliberately thorough. Those new to search engine optimization are invited to read from beginning to end for an all-in-one ramp up. For those with more optimization experience, we’ve split the course up into 18 steps and 18 individual pages to make it easy to navigate straight to the section that’s most relevant to your needs.

Learn more about how our New SEO Tutorial Encourages Active Learning.




November 24, 2014

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

Digital Marketing Conference Calendar Paris

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




November 13, 2014

Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

IS SEO WORTH IT

Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and conversions for business in every industry. Bruce is also a generally quotable guy. Ever heard this one?

“It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.” Yep, that’s Bruce! (Tweet This!)

When Bruce is presenting on SEO at an industry conference or education event, I can tell you there’s a rush of gold nuggets on Twitter attributed to him. I recently picked his brain to get some tips for in-house SEOs looking gain buy-in for growing SEO resources. As expected, we’ve captured some keepers. If you’re an in-house SEO and any of this sounds familiar to you, feel free to pin and tweet some classic Bruce Clay quotables. Read on for more Bruce-isms!




October 21, 2014

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Collage of pictures from SMX East 2014 and Pubcon 2014

It’s been a busy month, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back as September gave way to October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: 1) the importance of optimizing for mobile at every turn and 2) the importance of a mission that goes far above and beyond sales. Read on for six lessons, straight from Pubcon and SMX East, on these key themes:

  • Brand + Mission = Excellence
  • Think Bigger: Startups Save the World
  • Focus on Users with “Youtility”
  • Responsive Design isn’t the Only Choice That Makes Sense
  • Click-to-Call Extensions Reap Major Rewards
  • 75% of Users Access Pinterest on a Mobile Device: Optimize Accordingly

Read on for more of 6 Digital Marketing Lessons from SMX East & Pubcon.”




October 20, 2014

36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014

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Bruce Clay, Inc. sent livebloggers Virginia Nussey and Kristi Kellogg to Pubcon Las Vegas and Search Marketing Expo (SMX) East 2014 to report live on 36 key digital marketing sessions. Whether you’re interested in SEO, SMM, PPC, mobile optimization or content marketing, you’ll find coverage of the most important sessions coast to coast. Read on for an overview of each liveblog post and click through to read what piques your interest — or read them all.

Check out all the liveblogging action in 36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014 .




October 2, 2014

SMX East Liveblog: Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS

google on https smx east

Googler Gary Illyes, who we can blame for the HTTPS ranking boost, talks about the future of secure search, Google’s thoughts on secure search, passes along a message from John Mueller, and talks about the possible return of keyword data (scroll to Q & A at end). Eric Enge says he’s seen “no material change” in moving to secure search, and Raza Zaidi weighs in on RSS and WordPress in relation to secure search.

Read more of Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS.




SMX East Liveblog: Keyword Research for Better Content & Audience Engagement

michael king jason white

SEO masterminds Michael King, Jason White and Joe Pawlikowski share their top insights on keyword research. Discover their favorite tools, tried-and-true tactics, thoughts on persona research, (Not Provided) and much more. In this session, learn what keyword tools the pros are using, how to set client expectations from the start and the importance of mapping keywords to match the intent and vocabulary of your audience.

Read more of Keyword Research for Better Content & Audience Engagement.




October 1, 2014

SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

smx cmos

Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.

Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.




September 30, 2014

SMX East Evening Forum with Danny Sullivan

danny sullivan

Search Engine Land Founding Editor Danny Sullivan fields questions from the Search Marketing Expo (SMX) East 2014 audience in the final session of the day. Find out what he had to say about authorship, markup, local SEO, how to teach SEO in college, and much more in this liveblog.

Read more in SMX Evening Forum with Danny Sullivan




SMX East Liveblog: How SEO & SEM Can Help Each Other

SMX East 2014 Panel

When SEO and SEM work together, the outcome is stronger campaigns for both sides. SEO and PPC VIPs Lisa Williams, Aaron Levy and Brett Snyder break down the relationship between SEO and SEM from an operational and tactical level during the first session of Search Marketing Expo (SMX) East 2014’s Tactics Track.

Read more in How SEO & SEM Can Help Each Other.




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