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February 10, 2016

Bringing You Live Reports from #SMX West 2016

SMX logo

It’s that time of year: digital marketers from all over the world flock to Silicon Valley to talk SEO, PPC, content marketing, social media and more at Search Marketing Expo (SMX) West on Feb. 29 – Mar. 3. Every year the conference attracts thousands of attendees as the industry’s best and brightest take the stage to share big picture pep talks, compelling case studies, and the latest best practices they’ve expertly honed.

Virginia Nussey and I will be reporting live from SMX West so that, even from your office, you can virtually attend the conference. Jump ahead to the SMX West 2016 liveblog schedule below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.




January 21, 2016

Modern Internet Marketing Strategies Video: ’90s SEOs Ammon Johns, Bill Slawski, Bruce Clay, Christine Churchill & Kim Krause Berg

SEOs from the 90s

Some fads are retired with great celebration. Crimped hair, No Fear T-shirts, and neon windbreakers buried in the back of the closet since 1999 – probably best if they’re never heard from again.

But some of the search marketing industry’s biggest stars were made in the 90s and are still trending. On January 1, 2016, Bruce Clay, Inc. marked its 20th anniversary – 20 years that Bruce Clay has been steering the digital marketing industry with thought leadership, and proof that some 90s inventions are classics.

Bruce Clay is one of a rare breed of digital marketers that got started in SEO in the 90s. Others include Stoney deGeyter of Pole Position Marketing, Christine Churchill of Key Relevance, Terry Van Horne of International Website Builders, and Kim Krause Berg of Creative Vision Web Consulting. Beyond their industry veteran status, there’s something else they have in common — and that’s valuable digital marketing wisdom gained from decades of perspective and experience.

This group came together as guests of Ammon Johns (of Ammon Johns and Company) and Bill Slawski (of SEO by the Sea) in Bill and Ammon’s Jumbo January Bogus Hangout. John Mueller, Webmaster Trends Analyst at Google, and Kristin Drysdale were there too, rounding out the reasons that this conversation was one to watch.

Read Modern Internet Marketing Strategies Video for a rundown of the video chat.




January 18, 2016

What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat

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User experience (UX) is the web design and marketing concept concerned with satisfying the user in their every interaction with a brand’s website and products. Attention to UX spans all aspects of digital marketing, including images and videos, design, website architecture and content. When we hosted #SEOChat last week, we immediately knew what we wanted to talk about: user experience. It’s an integral part of digital marketing, and something we can never pay too much attention to.

Read more of What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat.




January 13, 2016

43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions

2016 SEO Industry Predictions

There’s a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it’s not a phobia that SEOs can afford to harbor.

Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy.

Where to start? Right here. Bruce Clay is joined by Duane Forrester, David Szetela, Cindy Krum, Eric Enge, Larry Kim, Maddie Cary, Dan Petrovic, Richard Baxter, Marcus Tandler and Andre Alpar in sharing annual predictions for the online marketing industry. What will you do with this foresight into the year ahead?

Read 43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions.




January 7, 2016

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2016

Digital Marketing Conference Calendar

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Gary Illyes, Duane Forrester, Rand Fishkin, John Mueller and Bruce Clay all in a single day? 2016 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2016.




December 29, 2015

Internet Marketing Highlight Reel: SEO, PPC & SMM

Internet Marketing Highlight Reel Feature Pic

Dear marketing director, business owner, and digital marketing client: It’s been a pleasure working to make your website a well-oiled sales machine and useful resource for your customers this year. We spent time tuning up your website to be in line with established marketing best practices. We also followed the search engine’s announcements and new guidelines along with global marketing trends to make sure your business received every competitive advantage. To share our thoughts on digital marketing’s evolution and productive ways of thinking, we published our findings and recommendations on our blog for all to read.

Looking back on our blog posts of 2015, a story is told – a big picture of Internet marketing today. Let’s look at the story of the last year to remember where we are and what’s expected of your business (and ours) when serving customers and attracting new ones online today.

Here’s our Internet Marketing Highlight Reel.




December 15, 2015

SEO, PPC & Content Virtual Conference: 2015’s Liveblog Recap

2015 Virtual Conference(1)

Here on the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry’s search marketing, content, conversion and advertising experts. This year, Virginia Nussey and I covered more than 85 sessions live from SMX West, SMX Advanced, SMX East, Pubcon, SEJ Summit Santa Monica and BIA/Kelsey NEXT in Local.

As we wrap up the year, we present an early holiday gift. We’re packaging up the most high-impact liveblogged sessions of the year to create a virtual conference you can follow along with each day this week. Or, pick and choose the tracks that interests you. Either way, this virtual conference is your fast track to getting up to speed on what happened in digital marketing in 2015:

• Wednesday, Dec. 16: Content, Social Media & Understanding Your Audience
• Thursday, Dec. 17: Search Engine Marketing, PPC Advertising
• Friday, Dec. 18: SEO Milestones of 2015

Read SEO, PPC & Content Virtual Conference: 2015’s Liveblogged Lessons




November 17, 2015

Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations to Take the Road Less Traveled

Duane Forrester Headshot

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

Bruce Clay, Inc. added Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy. Forrester was awarded Search Personality of the Year at the 2014 U.S. Search Awards.

“Everyone knows that Duane could have gone to work for any company he wanted,” said Bruce Clay, president of Bruce Clay, Inc. “It is an honor that he chose to work here.”

Get the story behind why Forrester chose BCI over any other agency: Former Bing Sr. Product Manager and Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations.




November 12, 2015

Is Google about to Unplug Its Penguin?

Unplug Penguin Feature Square

TL;DR – A theory: The next Google Penguin update will kill link spam outright by eliminating the signals of inorganic backlinks. Google will selectively pass link equity by topical relevance of linked sites, made possible by semantic analysis. Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated.

Is the end of link spam upon us? Read why we think it’s a good thing that Google is about to unplug its Penguin.




November 4, 2015

The Power of a Page Analyzer: I Ran ‘The Great Gatsby’ through an SEO Tool & This Is What Happened

Find Out What Happens When _The Great Gatsby_ is Run Through an SEO Tool

Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!

I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.

Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.




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