Bruce Clay Blog : 2/5 : SEO
July 12, 2012SEO Web Design: How to Plan for the Never-Ending Update
Man on the phone: If I paint my house, I don’t have to worry about it again until it wears off in 10 years. Why do I need an ongoing SEO project?
Fred: Think of it less like painting a house and more like something you need to maintain. Like a plant, your website is organic. You don’t water it once and you’re done. The Internet is not static. Competitors are constantly changing their sites, search engines are constantly changing the search results, and you have to keep up your website, too.
Once you understand that SEO is ongoing, you understand the need for a website maintenance blueprint. Procedures for website updates with SEO Web design best practices will help you and your organization ensure consistency throughout the website’s lifetime.
Read more of SEO Web Design: How to Plan for the Never-Ending Update.
July 10, 2012
SEO Ranking Signals: Finding the Right Focus
Matt Cutts and the Webmaster Help team periodically release videos with advice on search engine marketing and proper technical implementation to aid online businesses. In a recent video, Matt responded to a two-part question to explain the proper focus of search engine optimization. He addressed the questions:
- Which ranking signals do SEOs worry about too much?
- What ranking signals should SEOs focus on the most?
Since it’s so important that SEOs remember the objective behind their actions, in a video response Bruce has also tackled the issue of how to approach SEO to see the best marketing and visibility effect.
Read more of SEO Ranking Signals: Finding the Right Focus.
July 3, 2012
Time-Saving Tips for Small Business SEO
We all could use a few more hours in the day, but right about now with summer calling, some extra free time is more seductive than usual.
If you’re a small business DIY marketer this goes extra for you. With all those hats on, how are you ever going to get a moment in the sunshine? Perhaps some time-saving tips for your online marketing will spare you time for a barbeque or a trip to the beach with your kids while they’re on summer break.
Hit these five SEO tasks to maximize efficiency and you’ll be working smarter instead of harder this summer.
Read more of Time Saving Tips for Small Business SEO.
June 27, 2012
Doing Link Removal? Use This Flowchart to Quickly Evaluate Backlink Quality
At Bruce Clay we’ve been performing SEO penalty assessments and link pruning projects for some time now, and we’ve found that by far the most tedious part of the process is manually evaluating each and every backlink. Especially if you’ve got a list of 45,000+ URLs to sift through.
We created this flowchart in order to make the process as efficient as possible, as well as to ensure that our analysts use the same metrics when working independently on the same project. We hope you find our chart as useful as we have.
See the Link Evaluation Flowchart.
June 6, 2012
Pagination & Canonicalization for the Pros – SMX Advanced 2012
What’s this techy session about? Here’s the description on the agenda:
Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default page names? And what about rel=alternate href=lang? We’ll go through the issues step by step so you can clear up the clutter on your site, maximize crawling and indexing, and eliminate duplicate content risks.
Schema and Authorship: 1 Year Later – SMX Advanced 2012
In this session, we’ve got a bevvy of presenters to talk about schema and authorship issues in the past year since its launch.
June 5, 2012
Hardcore SEO and Social Power Tools – SMX Advanced 2012
There are going to be a lot of tools here. Many are explained in a sentence. It might be hard to convey the real value of them. Use this as a starting point.
May 24, 2012
Reacting to Penguin: Link Pruning and Bruce Clay on Algo-Proof SEO in the SEO Newsletter
We dedicated our 102nd volume of the SEO Newsletter to answering questions of businesses and webmasters hit by the Google Penguin Update. While we enjoy the catchy phrasing afforded by the coincidentally colored Penguin and Panda namesakes of Google’s algorithm updates, the truth is it’s an apt metaphor.
n this SEO Newsletter, we’ve created resources for the SEO community outlining our proven link removal process and inviting a conversation on whether or not algorithm-resistant SEO exists. We hope you join the discussion in the comments below and enjoy this month’s SEO Newsletter articles, described here.
Read more of SEO Newsletter: Dressed Up in Black and White.
April 23, 2012
Understanding Over-Optimization and Google Social Analytics: April SEO Newsletter
April’s SEO Newsletter is ambitious, offering readers the usual round-up of notable industry news from the month along with several action-oriented articles.
- Bruce Clay’s SEO Action Items for Google’s Assault on Aggressive SEO [Video Interview]
- Google Cracks Down on Over-Optimisation and Unnatural Linking
- Getting to Know Google’s Social Analytics
- Take SEO Training on Your Holiday in Milan
What are you waiting for? Get reading!
April 10, 2012
6 Online Marketing Problems Local Business Owners Face and How to Fix Them
If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers.
If you’ve considered how investing in a website, social media profiles or even daily deals like Groupon might help your business, there’s a good chance you’ve faced one of the following questions of local business owners making a name for themselves online. Here are six common problems local businesses find online along with the info and resources you need to solve them.
Read more of 6 Online Marketing Problems Local Business Owners Face and How to Fix Them.
