SEO Archives - Page 3 of 20 - Bruce Clay, Inc. BlogFebruary 25, 2016
Late last week, Google announced that they were dramatically changing the layout of their SERPs by removing right-side ads from the page. At the same time, they added an extra ad to the top of the fold for “highly commercial queries” and three text ads to the bottom of the SERPs. This eliminates the number of paid ads for certain types of SERPs from as many as 11 to a maximum of seven.
There has been much speculation on what impact this will have in the PPC world, but what do these changes mean for SEOs who are more concerned with organic rankings?
Should SEOs be changing their tactics in light of the SERP shakeup? Or is it business as usual? There certainly seems to be a general consensus that organic SEO is the loser with all of these changes, but I’m not so sure that that is the case.
February 23, 2016
It happened again the other day. An email came that just made my week:
“Your training has taken me so far in my career in a very short time. I feel like it is by far the best training I have ever had on SEO.”
– Tye Odom, an in-house SEO manager
Our SEOToolSet® training is not your typical SEO training course.
By the numbers, we cover a massive binder of material, or two, depending on which course you take. And more than 5,000 people so far have attended our classes worldwide.
What’s harder to quantify is how the classroom becomes a place where friendships and business collaborations are formed.
For three years, I’ve had the privilege of watching relationships grow from the front of the room, as a co-trainer with none other than Bruce Clay.
In my role as SEO trainer, I get to help all sorts of people — whether it’s a business owner who’s tired of being taken advantage of, a spammer who’s ready to reform his black-hat ways, or even an occasional attendee who hasn’t a clue what search engine optimization is.
Training enables all of these people to transform their businesses and move ahead in their careers.
Let me give you a glimpse of what I’ve seen in our classes. Read more.
February 22, 2016
In advance of Search Marketing Expo (SMX), speakers and SEO experts Marshall Simmonds, Casie Gillette and Sha Menz talked with Bruce Clay, Inc.’s Duane Forrester and me! These search engine optimization leaders dive into search hot topics including:
- The future of links and linkless attribution
- The difficulty with attribution and understanding referral traffic
- Why Google Web Console Users want more than 90 days of search analytics data #NoBrainer #MoreDataSAN
- Broad knowledge of digital marketing vs. niche expertise
Watch the video now!
February 10, 2016
It’s that time of year: digital marketers from all over the world flock to Silicon Valley to talk SEO, PPC, content marketing, social media and more at Search Marketing Expo (SMX) West on Feb. 29 – Mar. 3. Every year the conference attracts thousands of attendees as the industry’s best and brightest take the stage to share big picture pep talks, compelling case studies, and the latest best practices they’ve expertly honed.
Virginia Nussey and I will be reporting live from SMX West so that, even from your office, you can virtually attend the conference. Jump ahead to the SMX West 2016 liveblog schedule below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.
January 21, 2016
Modern Internet Marketing Strategies Video: ’90s SEOs Ammon Johns, Bill Slawski, Bruce Clay, Christine Churchill & Kim Krause Berg
Some fads are retired with great celebration. Crimped hair, No Fear T-shirts, and neon windbreakers buried in the back of the closet since 1999 – probably best if they’re never heard from again.
But some of the search marketing industry’s biggest stars were made in the 90s and are still trending. On January 1, 2016, Bruce Clay, Inc. marked its 20th anniversary – 20 years that Bruce Clay has been steering the digital marketing industry with thought leadership, and proof that some 90s inventions are classics.
Bruce Clay is one of a rare breed of digital marketers that got started in SEO in the 90s. Others include Stoney deGeyter of Pole Position Marketing, Christine Churchill of Key Relevance, Terry Van Horne of International Website Builders, and Kim Krause Berg of Creative Vision Web Consulting. Beyond their industry veteran status, there’s something else they have in common — and that’s valuable digital marketing wisdom gained from decades of perspective and experience.
This group came together as guests of Ammon Johns (of Ammon Johns and Company) and Bill Slawski (of SEO by the Sea) in Bill and Ammon’s Jumbo January Bogus Hangout. John Mueller, Webmaster Trends Analyst at Google, and Kristin Drysdale were there too, rounding out the reasons that this conversation was one to watch.
Read Modern Internet Marketing Strategies Video for a rundown of the video chat.
January 18, 2016
What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat
User experience (UX) is the web design and marketing concept concerned with satisfying the user in their every interaction with a brand’s website and products. Attention to UX spans all aspects of digital marketing, including images and videos, design, website architecture and content. When we hosted #SEOChat last week, we immediately knew what we wanted to talk about: user experience. It’s an integral part of digital marketing, and something we can never pay too much attention to.
January 13, 2016
There’s a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it’s not a phobia that SEOs can afford to harbor.
Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy.
Where to start? Right here. Bruce Clay is joined by Duane Forrester, David Szetela, Cindy Krum, Eric Enge, Larry Kim, Maddie Cary, Dan Petrovic, Richard Baxter, Marcus Tandler and Andre Alpar in sharing annual predictions for the online marketing industry. What will you do with this foresight into the year ahead?
January 7, 2016
Throughout the year, Digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Digital marketing conference can you learn from the likes of Gary Illyes, Duane Forrester, Rand Fishkin, John Mueller and Bruce Clay all in a single day? 2016 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.
December 29, 2015
Dear marketing director, business owner, and digital marketing client: It’s been a pleasure working to make your website a well-oiled sales machine and useful resource for your customers this year. We spent time tuning up your website to be in line with established marketing best practices. We also followed the search engine’s announcements and new guidelines along with global marketing trends to make sure your business received every competitive advantage. To share our thoughts on digital marketing’s evolution and productive ways of thinking, we published our findings and recommendations on our blog for all to read.
Looking back on our blog posts of 2015, a story is told – a big picture of Digital marketing today. Let’s look at the story of the last year to remember where we are and what’s expected of your business (and ours) when serving customers and attracting new ones online today.
Here’s our Internet Marketing Highlight Reel.
December 15, 2015
Here on the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry’s search marketing, content, conversion and advertising experts. This year, Virginia Nussey and I covered more than 85 sessions live from SMX West, SMX Advanced, SMX East, Pubcon, SEJ Summit Santa Monica and BIA/Kelsey NEXT in Local.
As we wrap up the year, we present an early holiday gift. We’re packaging up the most high-impact liveblogged sessions of the year to create a virtual conference you can follow along with each day this week. Or, pick and choose the tracks that interests you. Either way, this virtual conference is your fast track to getting up to speed on what happened in digital marketing in 2015:
• Wednesday, Dec. 16: Content, Social Media & Understanding Your Audience
• Thursday, Dec. 17: Search Engine Marketing, PPC Advertising
• Friday, Dec. 18: SEO Milestones of 2015