SEO Archives - Page 3 of 11 - Bruce Clay BlogMarch 12, 2014
We’re here at the evening forum. Danny doesn’t have a presentation or agenda; he walks around and talks. Everyone here may be called upon to participate. We’re going to hear the assorted issues that the assembled community is experiencing.
Question: If you have $500 to spend on marketing, where would you spend it? Context is small non-local brand.
Danny: First he’d make sure there’s a website. A lot of small businesses don’t even have that. Spend some of that money on your own domain name (instead of somesite.tumblr.com). He’s spend some time educating himself on SEO. He’d read Google’s own SEO tips guide. You never go wrong starting off with the things Google’s recommending. He’d spend time opening social media accounts on Facebook, Twitter, Google+ and possibly LinkedIn. If it was a location-based business he’d make sure he had a Google+ Biz page. As part of the SEO process he’d spend time understanding the key terms for his site. AdWords might be good to dip into to get a sense of the kind of traffic coming from those terms, but he’d probably spend more time learning about organic.
Read more of the questions SEOs are asking today in #SMX Liveblog: Evening Forum with Danny Sullivan.
So we lost our keyword data. Now what? What does life for SEOs look like after not provided? This session is all about gleaning insights in a post-(not provided) search industry.
Panelists Benjamin Spiegel (Catalyst director of search operations), Marty Weintraub (aimClear CEO), and Laura Ann Mitchell and Ken Shults (Intel) agree: Organic optimizers have basically lost the connection between the term and the site activity. But that doesn’t mean they don’t have other actionable data to glean insights from search traffic.
This presentation (and liveblog) contains:
• How to glean insights from Google Webmaster Tools
• How to leverage big data
• What SEO metrics you DO need to know
• Third-party tools recommended for SEO …
Read all the practical tips in Life After Not Provided — #SMX Liveblog
In this SMX West presentation, search marketing experts Rhea Drysdale (CEO of Outspoken Media), Eric Enge (CEO of Stone Temple Consulting) and Mark Munroe (director and SEO of Trulia.com) packed in a ton of valuable advice covering:
– What makes a great website
– How to invest in strategy, not tactics
– How to embed “SEO intelligence” throughout an organization
– 3 steps to becoming a better in-house SEO
– How to build an earned online reputation
– 10 one-liners that can frame your SEO strategy
Read all of their insights in Long-Term SEO: How to Win for Years, Not Days (SMX Liveblog)
Drysdale, the CEO of +Outspoken Media, clarified that SEO is by no means dead and revealed the characteristics of a great, long-term brand.
Munroe, the Director and SEO of +Trulia, shared ways in-house SEOs can be even stronger and noted that link building is still incredibly important for SEO.
Enge, CEO of Stone Temple Consulting, stressed the importance of maintaining a forward-facing point of view at all times because SEO is a constantly shifting landscape. He also talked about the vital importance of reputation and trustworthiness.
March 10, 2014
Last week, @BruceClayInc hosted the weekly #SEOchat on Twitter. The topic of conversation was getting the most out of Google+. Find out what marketers, including Google+ specialists David Amerland and Mark Traphagen, had to say about the SEO and community benefits of Google+ in Circle Up: Google+ Tips from SEO & Marketing Pros.
February 28, 2014
Hot off the presses, it’s the event optimization edition of the SEO Newsletter. We take a deep dive into optimizing your experience at a live event — perfect timing, what with next month’s SMX and Pubcon. Read on for a sneak peak at what the February SEO Newsletter has in store.
In the feature article, longtime SMX attendee (and SMX Advanced presenter) Virginia Nussey shares all benefits you stand to gain from attending SMX. In Attend SMX West for Inspiration, Education and Network Building, Nussey breaks down those benefits.
February 6, 2014
Like the sizable number of factors that contribute to whether an athlete is able to snag the gold for her home country, there’s a corresponding list of ranking factors that contribute to whether a web page is able to beat out the competition and seize the golden first SERP spot.
At the top of both those lists not to be overlooked is qualifying to compete. For athletes this means training and paper work; for optimizers this means technical SEO. In both cases, you can’t just show up before a series of met requirements deem you eligible to stand at the starting line.
Make sure you content gets to the game on time with this 11-point technical SEO guide.
January 28, 2014
This month’s 2014 Trends Edition of the SEO Newsletter, features Bruce Clay’s exclusive 2014 predictions for the SEO industry. Readers will also find an article on the many ways to use Google Trends for research and data visualization and the monthly roundup of Internet marketing top developments, shifts and happening.
Bruce, an Internet marketing thought-leader since 1996 who is widely known as a founding father of SEO has shared his SEO predictions every year since 2006. In this eight annual installment, Clay identifies the changes he expects to see when it comes to spam treatment, SERP makeup, mobile search, local search, video search and voice search. Read on for Bruce’s insights and more on this month’s SEO Newsletter.
January 14, 2014
Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST / 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we’ll mine our 2013 data and compare notes on content performance and audience behavior. We’ll ask questions such as:
- What was your top performing content area in 2013?
- Top performing piece of content or blog post?
- What was your top traffic referrer in 2013? Top social referrer?
- What season saw the most engagement?
By identifying patterns and determining what’s working best, when it’s working and why it’s working, we can shape our 2014 SEO and content marketing strategy accordingly.
January 13, 2014
If prospective clients search for your name on Google, are those results going to make them more or less likely to hire you? With strategic online reputation management (ORM), you can ensure that the search results establish trust, highlight your successes and, ultimately, work in your favor. By controlling the first page of your brand name SERP, you control the message the world sees when it comes to your name.
“For page one search results, you want to make sure there’s nothing in there that you don’t have total control over — it’s even better if you can extend that control onto page two and three,” said Robert Ramirez, a senior SEO analyst who has worked in Internet marketing for over a decade. “Online reputation management is especially important for lawyers, whose name is their brand.
January 10, 2014
Habits get a bad rap. They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day.
After any substantial amount of time in the SEO industry, you develop certain habits. Many of those habits are born of necessity, others reinforced by positive experiences, still others implemented for the sake of convenience. Regardless of their source, these tendencies influence the way we SEOs manage our client’s websites and behave online — and not always for the best.
Here are 5 habits that even the most experienced SEO analysts can fall into that could be harming your ability to successfully direct and manage a client’s online marketing campaigns.
Read more of 5 Bad SEO Habits You Need to Break.